GLOBAL AUGMENTED REALITY MARKET FORECAST 2017-2025

Global Augmented Reality Market is estimated to grow with approx. 50.49% CAGR between the years 2017–2025. AR technology displays computer-generated images and provides relevant information about objects in the real world. The growth of global augmented reality market is primarily driven by following factors:

  • Increasing demand for AR applications in healthcare sector
  • Entertainment industry: a major user of AR technology
  • Growing integration of AR in mobile devices
  • Rising demand for AR based games

The important driver increasing growth in the global augmented reality market is rising demand for AR applications in the healthcare sector. Augmented reality in healthcare has been a game changer, and it has helped to transform the medical sector by facilitating to provide real-time data assistance during complex surgeries and supporting aftercare. Doctors and patients are also benefiting from this technology by using connected devices such as a smartphone or tablet to add crucial data to their treatment. The development in connected lenses and glasses is expected to help access the information more seamless in the coming years. For patients, the quality of treatment received from healthcare provider can be significantly improved with the use of AR technology.

 The augmented reality market has been segmented on the basis of product which includes mobile devices, smart glasses, and head mounted displays (HMD’s). Currently, mobile devices are the most extensively used devices for AR. However, smart glasses are expected to grow fast over the forecast period. Mobile AR technology is gaining traction at a rapid pace, driven directly by the increase in the number of mobile users adopting this technology. Several large companies such as Facebook, Apple, and Google are expected to launch AR apps that will enable more improved interaction with the real world.

Hardware limitations & compatibility issues are one the major drawbacks hindering the growth of global augmented reality market. Mobile devices need to possess enhanced features to support AR technology. Though processing power, sensors, and cameras are basic features on mobile devices, only those devices with enhanced features can use AR technology. High-end devices may seamlessly function while running AR apps, but low-end devices lack that capability. A depth-sensing 3D camera is one feature that can enhance the user experience; but still, is not common compatible with mobile devices.

The global augmented reality market segments are categorized by product and by the end users.

Products are segmented into:

  • Mobile devices
  • Smart Glasses
  • HMD’s

End users are segmented into:

  • Mobile devices AR end user
  • Smart glasses AR end user
  • HMD’s AR end user

The report scope is widely categorized on the basis of the type of augmented reality products and its end users. Moreover, the market revenue estimates and forecast includes only augmented reality market and exclude any other services, software or solutions related to augmented reality.

Geographically, the global augmented reality market has been segmented on the basis of four major regions, which includes:

  • North America – U.S. & Canada
  • Europe – UK, France, Germany Rest of Europe
  • Asia Pacific – Japan, China, South Korea, Rest of Asia Pacific
  • Rest of World

Geographically North America dominated the global AR market in 2016. The high adoption and acceptance of the latest technologies have led to increased usage of AR apps in mobile devices. The investments in AR technology by large corporations such as Apple, Google, Intel, and Qualcomm has increased the awareness about AR among the public. Furthermore, the US DoD was the first defense organization to adopt HMDs and the probability of more units being adopted during the forecast period is very much likely. APAC countries such as China and Japan are much ahead in term of adoption of AR as compared to their counterparts. However, the ability of the region to produce low-cost AR hardware could potentially propel the growth of the market in this region.

On the basis of the end user, the market has been segmented into Mobile devices AR end user, Smart glasses AR end user, and HMD’s AR end user. In mobile devices AR market, marketing and advertising hold the largest market whereas the gaming is expected to grow fastest. In smart glasses AR market, military defense holds the strong position and healthcare sector is anticipated to grow at a healthy rate. In HMD’s AR market, defense segment held the largest market share for the end user and is expected to continue this dominance throughout the forecast period. However, consumer sector is anticipated to grow fast. The military and defense sector are the highest adopters of HMDs. These devices are used by defense personnel to create a simulated environment to help train the graduating soldiers. They are also used to create virtual battleground simulations to develop important strategies.

Some of the major market players of the global augmented reality market are:

  • BLIPPAR
  • TOTAL IMMERSION
  • DAQRI LLC
  • ODG
  • WIKITUDE
  • VUZIX

Company Profiles covers analysis of important players

The top companies are continuously establishing relationships with the third parties to increase the ability & popularity of their technologies and products and try to address the increasing needs of the customers. These companies are looking to expand their business with new product launches, M&A activities, and new innovations in order to maintain their stronghold in this highly competitive market.

TABLE OF CONTENTS
  1. RESEARCH SCOPE
    1. STUDY GOALS
    2. SCOPE OF THE MARKET STUDY
    3. WHO WILL FIND THIS REPORT USEFUL?
    4. STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    1. SOURCES OF DATA
      1. SECONDARY DATA
      2. PRIMARY DATA
    2. TOP DOWN APPROACH
    3. BOTTOM-UP APPROACH
    4. DATA TRIANGULATION
    5. ESTIMATION METHODOLOGY
  3. EXECUTIVE SUMMARY
    1. MARKET SUMMARY
  4. MARKET DETERMINANTS
    1. MARKET DRIVERS
      1. INCREASING DEMAND FOR AR APPLICATIONS IN HEALTHCARE SECTOR
      2. ENTERTAINMENT INDUSTRY A MAJOR USER OF AR TECHNOLOGY
      3. GROWING INTEGRATION OF AR IN MOBILE DEVICES
      4. RISING DEMAND FOR AR BASED GAMES
    2. MARKET RESTRAINTS
      1. PRIVACY ISSUES AND STRINGENT GOVERNMENT REGULATIONS
      2. HARDWARE LIMITATIONS & COMPATIBILITY ISSUES
      3. FINANCIAL CONSTRAINTS
      4. LACK OF PROPER INFRASTRUCTURE IN DEVELOPING COUNTRIES
    3. MARKET OPPORTUNITIES
      1. INCREASING INVESTMENTS IN R&D OF AR TECHNOLOGY
      2. LARGE SCALE WORK-FORCE SHIFTING TO AUTOMATION PROCESSES
      3. NUMBER OF DEVELOPERS INCREASING WITH GROWING INTEREST IN AR TECHNOLOGY
      4. REGULAR TECHNOLOGICAL UPGRADES INTRODUCED BY COMPANIES IN AR
    4. MARKET CHALLENGES
      1. AUGMENTED REALITY CONTENT
      2. LOW AWARENESS REGARDING AR TECHNOLOGY AMONG CONSUMERS
      3. NEED FOR EXISTING CONSUMERS TO ADAPT WITH CONTINUOUS INNOVATIONS IN AR TECHNOLOGY
  5. MARKET SEGMENTATION
    1. BY PRODUCT
      1. MOBILE DEVICES
      2. SMART GLASSES
      3. HMDS
    2. BY END USER
      1. MOBILE DEVICES AR END USER
        1. MARKETING & ADVERTISING
        2. GAMING
        3. EDUCATION
        4. TOURISM
        5. OTHER END USERS
      2. SMART GLASSES AR END USER
        1. SPORTS
        2. HEALTHCARE
        3. INDUSTRIAL
        4. LOGISTICS AND SUPPLY CHAIN MANAGEMENT
        5. MILITARY AND DEFENSE
        6. CONSUMERS
      3. HMDS AR END USER
        1. DEFENSE
        2. INDUSTRIAL
        3. HEALTHCARE
        4. CONSUMERS
  6. KEY ANALYTICAL
    1. PORTER’S ANALYSIS
    2. OPPORTUNITY MATRIX
  7. GEOGRAPHIC ANALYSIS
    1. NORTH AMERICA
      1. UNITED STATES (U.S.)
      2. CANADA
    2. EUROPE
      1. UNITED KINGDOM (UK)
      2. FRANCE
      3. GERMANY
      4. REST OF EUROPE
    3. ASIA PACIFIC
      1. JAPAN
      2. CHINA
      3. SOUTH KOREA
      4. REST OF ASIA-PACIFIC
    4. REST OF WORLD
  8. COMPETITIVE LANDSCAPE
    1. MARKET SHARE ANALYSIS
    2. COMPANY PROFILES
      1. ATHEER LABS
      2. AURASMA
      3. BLIPPAR
      4. CATCHOOM
      5. CINOPTICS
      6. DAQRI
      7. META CO.
      8. NGRAIN
      9. LASTER TECHNOLOGIES
      10. LUMUS
      11. ODG
      12. OPTINVENT
      13. QUALCOMM
      14. ROCKWELL COLLINS
      15. SENSICS
      16. SEIKO EPSON
      17. THALES
      18. TOTAL IMMERSION
      19. VUZIX
      20. WIKITUDE
      21. ZAPPAR

 

LIST OF TABLES

TABLE 1 GLOBAL AUGMENTED REALITY MARKET BY REGION 2017-2025 ($ BILLION)

TABLE 2 GLOBAL AUGMENTED REALITY MARKET BY PRODUCT 2017-2025 ($ BILLION)

TABLE 3 GLOBAL MOBILE DEVICES AR MARKET BY REGION 2017-2025 ($ BILLION)

TABLE 4 GLOBAL SMART GLASSES AR MARKET BY REGION 2017-2025 ($ BILLION)

TABLE 5 GLOBAL HMDS AR MARKET BY REGION 2017-2025 ($ BILLION)

TABLE 6 GLOBAL MOBILE DEVICES AUGMENTED REALITY MARKET BY END USERS 2017-2025 ($ BILLION)

TABLE 7 GLOBAL SMART GLASSES AUGMENTED REALITY MARKET BY END USERS 2017-2025 ($ BILLION)

TABLE 8 GLOBAL HMDS AUGMENTED REALITY MARKET BY END USERS 2017-2025 ($ BILLION)

TABLE 9 NORTH AMERICA AUGMENTED REALITY MARKET BY GEOGRAPHY 2017-2025 ($ BILLION)

TABLE 10 EUROPE AUGMENTED REALITY MARKET BY GEOGRAPHY 2017-2025 ($ BILLION)

TABLE 11 ASIA PACIFIC AUGMENTED REALITY MARKET BY GEOGRAPHY 2017-2025 ($ BILLION)

LIST OF FIGURES

FIGURE 1 GLOBAL AUGMENTED REALITY MARKET BY MOBILE DEVICES 2017-2025 ($ BILLION)

FIGURE 2 GLOBAL AUGMENTED REALITY MARKET BY SMART GLASSES 2017-2025 ($ BILLION)

FIGURE 3 GLOBAL AUGMENTED REALITY MARKET BY HMDS 2017-2025 ($ BILLION)

FIGURE 4 GLOBAL MOBILE DEVICES AR MARKET BY MARKETING & ADVERTISING 2017-2025 ($ BILLION)

FIGURE 5 GLOBAL MOBILE DEVICES AR MARKET BY GAMING 2017-2025 ($ BILLION)

FIGURE 6 GLOBAL MOBILE DEVICES AR MARKET BY EDUCATION 2017-2025 ($ BILLION)

FIGURE 7 GLOBAL MOBILE DEVICES AR MARKET BY TOURISM 2017-2025 ($ BILLION)

FIGURE 8 GLOBAL MOBILE DEVICES AR MARKET BY OTHER END USERS 2017-2025 ($ BILLION)

FIGURE 9 GLOBAL SMART GLASSES AR MARKET BY SPORTS 2017-2025 ($ BILLION)

FIGURE 10 GLOBAL SMART GLASSES AR MARKET BY HEALTHCARE 2017-2025 ($ BILLION)

FIGURE 11 GLOBAL SMART GLASSES AR MARKET BY INDUSTRIAL END USER 2017-2025 ($ BILLION)

FIGURE 12 GLOBAL SMART GLASSES AR MARKET BY LOGISTICS AND SUPPLY CHAIN MANAGEMENT 2017-2025 ($ BILLION)

FIGURE 13 GLOBAL SMART GLASSES AR MARKET BY MILITARY & DEFENSE 2017-2025 ($ BILLION)

FIGURE 14 GLOBAL SMART GLASSES AR MARKET BY CONSUMERS 2017-2025 ($ BILLION)

FIGURE 15 GLOBAL HMDS AR MARKET BY DEFENSE 2017-2025 ($ BILLION)

FIGURE 16 GLOBAL HMDS AR MARKET BY INDUSTRIAL END USER 2017-2025 ($ BILLION)

FIGURE 17 GLOBAL HMDS AR MARKET BY HEALTHCARE 2017-2025 ($ BILLION)

FIGURE 18 GLOBAL HMDS AR MARKET BY CONSUMER 2017-2025 ($ BILLION)

FIGURE 19 GLOBAL AUGMENTED REALITY MARKET SHARE BY REGION 2016

FIGURE 20 US AUGMENTED REALITY MARKET 2017-2025 ($ BILLION)

FIGURE 21 CANADA AUGMENTED REALITY MARKET 2017-2025 ($ BILLION)

FIGURE 22 UK AUGMENTED REALITY MARKET 2017-2025 ($ BILLION)

FIGURE 23 FRANCE AUGMENTED REALITY MARKET 2017-2025 ($ BILLION)

FIGURE 24 GERMANY AUGMENTED REALITY MARKET 2017-2025 ($ BILLION)

FIGURE 25 REST OF EUROPE AUGMENTED REALITY MARKET 2017-2025 ($ BILLION)

FIGURE 26 JAPAN AUGMENTED REALITY MARKET 2017-2025 ($ BILLION)

FIGURE 27 CHINA AUGMENTED REALITY MARKET 2017-2025 ($ BILLION)

FIGURE 28 SOUTH KOREA AUGMENTED REALITY MARKET 2017-2025 ($ BILLION)

FIGURE 29 REST OF ASIA PACIFIC AUGMENTED REALITY MARKET 2017-2025 ($ BILLION)

FIGURE 30 REST OF WORLD AUGMENTED REALITY MARKET 2017-2025 ($ BILLION)

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