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GLOBAL ATV AND UTV MARKET FORECAST 2025-2032

SCOPE OF THE REPORT

Global ATV and UTV Market by Vehicle Type (ATV, UTV) Market by Fuel Type (Gasoline Powered, Diesel Powered, Electric Powered, Solar Powered) Market by Displacement (≤400 (CC), 400-800 (CC), ≥800 (CC)) Market by End-User (Recreational, Sports, Agriculture & Utility, Military & Defense, Other End-Users) by Geography

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MARKET OVERVIEW

The global ATV and UTV market is anticipated to reach $13114.59 million by 2032, growing at a CAGR of 4.80% during the forecast period, 2025-2032. The base year considered for the study is 2024, and the estimated period is between 2025 and 2032.

The ATV and UTV market is experiencing significant growth, driven by the rising popularity of off-road vehicles for recreational, commercial, and military applications. All-terrain vehicles (ATVs) are designed for single riders and are commonly used for trail riding, adventure sports, and agricultural tasks, while utility terrain vehicles (UTVs), also known as side-by-sides, offer seating for multiple passengers and greater cargo capacity. The increasing demand for ATV and UTV trails across popular outdoor destinations, such as Hatfield-McCoy Trails in West Virginia and Moab in Utah, is further fueling market expansion.

Technological advancements are transforming the industry, with manufacturers focusing on developing high-performance ATV and UTV accessories and autonomous driving features. The demand for electric ATV and UTV powertrain solutions is also reshaping the market as eco-conscious consumers seek quieter, more sustainable alternatives. Leading brands like Polaris, Honda, and Can-Am have introduced electric models, such as the Can-Am Defender Electric, which offers both environmental benefits and superior performance.

The adoption of ATV and UTV in military activities is another key factor propelling market growth. These vehicles are extensively used for reconnaissance, personnel transport, and cargo movement across rugged terrains. ATV and UTV in the defense sector are favored for their maneuverability and adaptability, with governments worldwide investing in advanced models tailored for military operations. Additionally, the difference between ATV and UTV in terms of design, capacity, and functionality allows for diverse applications across agriculture, forestry, and construction.

As the market expands, investments in ATV and UTV infrastructure are rising, including dedicated trails, service centers, and rental facilities. The increasing use of ATV and UTV for outdoor tourism, coupled with government initiatives promoting recreational and utility vehicles, is expected to sustain market growth. While challenges such as high upfront costs and maintenance expenses persist, ongoing innovations and the expansion of electric and autonomous models are set to further accelerate the growth of the ATV and UTV market.

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GROWTH ENABLERS

Key growth enablers of the global ATV and UTV market growth are:

  • Increasing recreational activities and adventure tourism worldwide
    • The growing popularity of recreational activities and adventure tourism is a major driving force behind the all-terrain vehicle (ATV) and utility task vehicle (UTV) market.
    • As outdoor enthusiasts seek new experiences, the demand for vehicles that enhance these activities continues to rise.
    • This trend is particularly evident in the surge of outdoor activities like trail riding, camping, and adventure sports, which have become widely popular among various demographics.
  • Rising adoption of ATVs and UTVs in agricultural and forestry applications
  • Technological advancements, including electric-powered models and enhanced safety features

GROWTH RESTRAINTS

Key growth restraining factors of the global ATV and UTV market:

  • High initial costs and maintenance expenses limit affordability
  • Stringent government regulations on vehicle emissions and off-road usage
    • Stringent government regulations regarding vehicle emissions and off-road usage present a significant challenge for the global ATV and UTV market.
    • These regulations are primarily designed to minimize environmental impacts, especially in sensitive ecological areas where off-road vehicles can cause harm to local flora and fauna.
    • For instance, the US Environmental Protection Agency (EPA) has implemented strict emission standards for all-terrain vehicles operating on public lands, requiring manufacturers to ensure compliance with the latest emissions guidelines to legally sell and use their vehicles.

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KEY MARKET TRENDS

Global ATV and UTV Industry | Top Trends

  • Growing popularity of electric and hybrid ATVs and UTVs driven by sustainability goals
  • Expansion of rental services for recreational off-road vehicles in tourist destinations
    • The development of autonomous and semi-autonomous ATV and UTV models is emerging as a transformative trend in the off-road vehicle market, driven by advancements in technology and the increasing demand for enhanced operational efficiency and safety.
    • This trend aligns with broader movements in the automotive industry, where companies are exploring automation to improve productivity and reduce human error.
  • Increased partnerships between manufacturers and local dealers for market penetration in emerging regions

MARKET SEGMENTATION

Market Segmentation – Vehicle Type, Fuel Type, Displacement, and End-User –

Market by Vehicle Type:

  • ATV
  • UTV

Market by Fuel Type:

  • Gasoline Powered 
  • Diesel Powered
    • Diesel-powered vehicles are increasingly gaining traction in the all-terrain vehicle (ATV) and utility task vehicle (UTV) market, primarily due to their advantages in fuel efficiency, torque delivery, and overall durability.
    • Diesel engines are renowned for their ability to provide higher torque at lower RPMs, which translates to better performance in heavy-duty applications.
    • Recent models showcase the advancements and growing popularity of diesel engines in this segment. For instance, the 2024 Polaris Ranger Diesel offers a robust 1,000cc engine specifically designed to handle tough jobs with ease while providing excellent fuel efficiency
  • Electric Powered
  • Solar Powered

Market by Displacement:

  • ≤400 (CC)
  • 400-800 (CC)
  • ≥800 (CC)

Market by End-User:

  • Recreational
  • Sports
  • Agriculture & Utility
    • ATVs and UTVs are being used in farms and other agricultural activities. Although tractors are still the go-to vehicles, they are being replaced by ATVs and UTVs in some applications.
    • Other agricultural practices where these vehicles can be used include raking and harrowing fields, plowing snow to prevent damage, mowing grass, and spreading new seeds.
  • Military & Defense 
  • Other End-Users

GEOGRAPHICAL STUDY

Geographical Study Based on Four Major Regions:

  • North America: The United States and Canada
    • North America has a higher share globally owing to the presence of major industry players such as Polaris Inc, Deere and Company, Textron Inc, and others.
    • The market growth is attributed to the expanding applications of ATVs and UTVs in sectors such as military and defense, as well as agriculture and utilities 
  • Europe: The United Kingdom, Germany, France, Spain, Italy, Belgium, Poland, and Rest of Europe 
  • Asia-Pacific: China, Japan, India, South Korea, Indonesia, Thailand, Australia & New Zealand, and Rest of Asia-Pacific
  • Rest of World: Latin America, the Middle East & Africa

Our market research reports offer an in-depth analysis of individual country-level market size and growth statistics. We cover the segmentation analysis, key growth factors, and macro-economic trends within the ATV and UTV market, providing detailed insights into –

  • India ATV and UTV Market
  • Japan ATV and UTV Market
  • United States ATV and UTV Market

MAJOR PLAYERS

The major players in the global ATV and UTV market are:

  • BRP Inc
  • CF Moto
  • Kawasaki Heavy Industries Ltd
  • Deere and Company

Key strategies adopted by some of these companies:

In 2024, Suzuki Motor USA, LLC announced that Suzuki Manufacturing of America Corp (SMAC) will be its 100% subsidiary effective January 1, 2024. This strategic move aims to strengthen Suzuki’s operational efficiency and enhance its manufacturing capabilities in the United States

In 2024, Hisun Motors Corp partnered with Remington to launch the Remington Pursuit 750, a revolutionary UTV designed for outdoor enthusiasts. This model features a 750cc V-twin engine, advanced suspension, and a sleek design, combining power, performance, and style to enhance the off-road experience.

 

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2025-2032
Base Year2024
Market Historical Years2018-2023
Forecast UnitsRevenue ($ Million)
Segments AnalyzedVehicle Type, Fuel Type, Displacement, and End-User
Geographies AnalyzedNorth America, Europe, Asia-Pacific, and Rest of World
Companies AnalyzedBRP Inc, CF Moto, Deere and Company, Kubota Corporation, Honda Motor Company Ltd, Hisun Motors Corporation, Kwang Yang Motor Co Ltd, Kawasaki Heavy Industries Ltd, Polaris Inc, Suzuki Motors Corporation, Textron Inc (Arctic Cat), Yamaha Motor Co Ltd

TABLE OF CONTENTS

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. MARKET OVERVIEW
    3. SCOPE OF STUDY
    4. CRISIS SCENARIO ANALYSIS
    5. MAJOR MARKET FINDINGS
      1. NORTH AMERICA DOMINATES THE MARKET DUE TO HIGH RECREATIONAL USAGE AND AGRICULTURAL ADOPTION
      2. ASIA-PACIFIC IS WITNESSING SIGNIFICANT GROWTH, DRIVEN BY INCREASING UTILITY APPLICATIONS IN AGRICULTURE AND CONSTRUCTION
      3. EUROPE IS FOCUSING ON ECO-FRIENDLY ATVS AND UTVS TO COMPLY WITH STRICT EMISSION NORMS
      4. LATIN AMERICA SHOWS POTENTIAL GROWTH, SUPPORTED BY EXPANDING OFF-ROAD SPORTS AND ADVENTURE TOURISM
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. INCREASING RECREATIONAL ACTIVITIES AND ADVENTURE TOURISM WORLDWIDE
      2. RISING ADOPTION OF ATVS AND UTVS IN AGRICULTURAL AND FORESTRY APPLICATIONS
      3. TECHNOLOGICAL ADVANCEMENTS, INCLUDING ELECTRIC-POWERED MODELS AND ENHANCED SAFETY FEATURES
    2. KEY RESTRAINTS
      1. HIGH INITIAL COSTS AND MAINTENANCE EXPENSES LIMIT AFFORDABILITY
      2. STRINGENT GOVERNMENT REGULATIONS ON VEHICLE EMISSIONS AND OFF-ROAD USAGE
      3. SAFETY CONCERNS ASSOCIATED WITH THE USE OF ATVS AND UTVS IN EXTREME TERRAINS
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
      1. GROWING POPULARITY OF ELECTRIC AND HYBRID ATVS AND UTVS DRIVEN BY SUSTAINABILITY GOALS
      2. EXPANSION OF RENTAL SERVICES FOR RECREATIONAL OFF-ROAD VEHICLES IN TOURIST DESTINATIONS
      3. DEVELOPMENT OF AUTONOMOUS AND SEMI-AUTONOMOUS ATV AND UTV MODELS
      4. INCREASED PARTNERSHIPS BETWEEN MANUFACTURERS AND LOCAL DEALERS FOR MARKET PENETRATION IN EMERGING REGIONS
    2. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    3. GROWTH PROSPECT MAPPING
      1. GROWTH PROSPECT MAPPING FOR NORTH AMERICA
      2. GROWTH PROSPECT MAPPING FOR EUROPE
      3. GROWTH PROSPECT MAPPING FOR ASIA-PACIFIC
      4. GROWTH PROSPECT MAPPING FOR REST OF WORLD
    4. MARKET MATURITY ANALYSIS
    5. MARKET CONCENTRATION ANALYSIS
    6. VALUE CHAIN ANALYSIS
      1. RAW MATERIAL PROCUREMENT
      2. COMPONENT MANUFACTURING
      3. ASSEMBLY AND PRODUCTION
      4. DISTRIBUTION CHANNELS
      5. AFTER-SALES SERVICES
    7. KEY BUYING CRITERIA
      1. PERFORMANCE AND DURABILITY
      2. SAFETY FEATURES
      3. COST EFFICIENCY AND MAINTENANCE
      4. BRAND REPUTATION AND CUSTOMER SUPPORT
  5. MARKET BY VEHICLE TYPE
    1. ATV
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    2. UTV
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
  6. MARKET BY FUEL TYPE
    1. GASOLINE POWERED
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    2. DIESEL POWERED
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    3. ELECTRIC POWERED
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    4. SOLAR POWERED
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
  7. MARKET BY DISPLACEMENT
    1. ≤400 (CC)
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    2. 400-800 (CC)
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    3. ≥800 (CC)
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
  8. MARKET BY END-USER
    1. RECREATIONAL
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    2. SPORTS
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    3. AGRICULTURE & UTILITY
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    4. MILITARY & DEFENSE
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    5. OTHER END-USERS
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
  9. GEOGRAPHICAL ANALYSIS
    1. NORTH AMERICA
      1. MARKET SIZE & ESTIMATES
      2. COUNTRY ANALYSIS
        1. UNITED STATES
          1. UNITED STATES ATV AND UTV MARKET SIZE & OPPORTUNITIES
        2. CANADA
          1. CANADA STATES ATV AND UTV MARKET SIZE & OPPORTUNITIES
    2. EUROPE
      1. MARKET SIZE & ESTIMATES
      2. COUNTRY ANALYSIS
        1. UNITED KINGDOM
          1. UNITED KINGDOM ATV AND UTV MARKET SIZE & OPPORTUNITIES
        2. GERMANY
          1. GERMANY ATV AND UTV MARKET SIZE & OPPORTUNITIES
        3. FRANCE
          1. FRANCE ATV AND UTV MARKET SIZE & OPPORTUNITIES
        4. SPAIN
          1. SPAIN ATV AND UTV MARKET SIZE & OPPORTUNITIES
        5. ITALY
          1. ITALY ATV AND UTV MARKET SIZE & OPPORTUNITIES
        6. BELGIUM
          1. BELGIUM ATV AND UTV MARKET SIZE & OPPORTUNITIES
        7. POLAND
          1. POLAND ATV AND UTV MARKET SIZE & OPPORTUNITIES
        8. REST OF EUROPE
          1. REST OF EUROPE ATV AND UTV MARKET SIZE & OPPORTUNITIES
    3. ASIA-PACIFIC
      1. MARKET SIZE & ESTIMATES
      2. COUNTRY ANALYSIS
        1. CHINA
          1. CHINA ATV AND UTV MARKET SIZE & OPPORTUNITIES
        2. JAPAN
          1. JAPAN ATV AND UTV MARKET SIZE & OPPORTUNITIES
        3. INDIA
          1. INDIA ATV AND UTV MARKET SIZE & OPPORTUNITIES
        4. SOUTH KOREA
          1. SOUTH KOREA ATV AND UTV MARKET SIZE & OPPORTUNITIES
        5. INDONESIA
          1. INDONESIA ATV AND UTV MARKET SIZE & OPPORTUNITIES
        6. THAILAND
          1. THAILAND ATV AND UTV MARKET SIZE & OPPORTUNITIES
        7. VIETNAM
          1. VIETNAM ATV AND UTV MARKET SIZE & OPPORTUNITIES
        8. AUSTRALIA & NEW ZEALAND
          1. AUSTRALIA & NEW ZEALAND ATV AND UTV MARKET SIZE & OPPORTUNITIES
        9. REST OF ASIA-PACIFIC
          1. REST OF ASIA-PACIFIC ATV AND UTV MARKET SIZE & OPPORTUNITIES
    4. REST OF WORLD
      1. MARKET SIZE & ESTIMATES
      2. REGIONAL ANALYSIS
        1. LATIN AMERICA
          1. LATIN AMERICA ATV AND UTV MARKET SIZE & OPPORTUNITIES
        2. MIDDLE EAST & AFRICA
          1. MIDDLE EAST & AFRICA ATV AND UTV MARKET SIZE & OPPORTUNITIES
  10. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. MERGERS & ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS & AGREEMENTS
      4. BUSINESS EXPANSIONS & DIVESTITURES
    2. COMPANY PROFILES
      1. BRP INC
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      2. CF MOTO
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      3. DEERE AND COMPANY
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      4. HISUN MOTORS CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      5. HONDA MOTOR COMPANY LTD
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      6. KAWASAKI HEAVY INDUSTRIES LTD
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      7. KUBOTA CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      8. KWANG YANG MOTOR CO LTD
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      9. POLARIS INC
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      10. SUZUKI MOTORS CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      11. TEXTRON INC (ARTIC CAT)
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      12. YAMAHA MOTOR CO LTD
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT – ATV AND UTV

TABLE 2: GLOBAL ATV AND UTV MARKET, BY VEHICLE TYPE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 3: GLOBAL ATV AND UTV MARKET, BY VEHICLE TYPE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 4: GLOBAL UTV MARKET, BY REGION, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 5: GLOBAL UTV MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 6: GLOBAL ATV MARKET, BY REGION, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 7: GLOBAL ATV MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 8: GLOBAL ATV AND UTV MARKET, BY FUEL TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: GLOBAL ATV AND UTV MARKET, BY FUEL TYPE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 10: GLOBAL GASOLINE POWERED MARKET, BY REGION, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 11: GLOBAL GASOLINE POWERED MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 12: GLOBAL DIESEL POWERED MARKET, BY REGION, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 13: GLOBAL DIESEL POWERED MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 14: GLOBAL ELECTRIC POWERED MARKET, BY REGION, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 15: GLOBAL ELECTRIC POWERED MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 16: GLOBAL SOLAR POWERED MARKET, BY REGION, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 17: GLOBAL SOLAR POWERED MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 18: GLOBAL ATV AND UTV MARKET, BY DISPLACEMENT, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 19: GLOBAL ATV AND UTV MARKET, BY DISPLACEMENT, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 20: GLOBAL ≤400 (CC) MARKET, BY REGION, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 21: GLOBAL ≤400 (CC) MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 22: GLOBAL 400-800 (CC) MARKET, BY REGION, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 23: GLOBAL 400-800 (CC) MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 24: GLOBAL ≥800 (CC) MARKET, BY REGION, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 25: GLOBAL ≥800 (CC) MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 26: GLOBAL ATV AND UTV MARKET, BY END-USER, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 27: GLOBAL ATV AND UTV MARKET, BY END-USER, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 28: GLOBAL RECREATIONAL MARKET, BY REGION, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 29: GLOBAL RECREATIONAL MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 30: GLOBAL AGRICULTURE & UTILITY MARKET, BY REGION, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 31: GLOBAL AGRICULTURE & UTILITY MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 32: GLOBAL SPORTS MARKET, BY REGION, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 33: GLOBAL SPORTS MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 34: GLOBAL MILITARY & DEFENSE MARKET, BY REGION, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 35: GLOBAL MILITARY & DEFENSE MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 36: GLOBAL OTHER END-USERS MARKET, BY REGION, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 37: GLOBAL OTHER END-USERS MARKET, BY REGION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 38: GLOBAL ATV AND UTV MARKET, BY GEOGRAPHY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 39: GLOBAL ATV AND UTV MARKET, BY GEOGRAPHY, FORECAST YEARS, 2025-2032 (IN $ MILLION)

TABLE 40: NORTH AMERICA ATV AND UTV MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 41: NORTH AMERICA ATV AND UTV MARKET, BY COUNTRY, FORECAST YEARS, 2025-2032 (IN $ MILLION)

TABLE 42: KEY PLAYERS OPERATING IN NORTH AMERICA ATV AND UTV MARKET

TABLE 43: EUROPE ATV AND UTV MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 44: EUROPE ATV AND UTV MARKET, BY COUNTRY, FORECAST YEARS, 2025-2032 (IN $ MILLION)

TABLE 45: KEY PLAYERS OPERATING IN EUROPE ATV AND UTV MARKET

TABLE 46: ASIA-PACIFIC ATV AND UTV MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 47: ASIA-PACIFIC ATV AND UTV MARKET, BY COUNTRY, FORECAST YEARS, 2025-2032 (IN $ MILLION)

TABLE 48: KEY PLAYERS OPERATING IN THE ASIA-PACIFIC ATV AND UTV MARKET

TABLE 49: REST OF WORLD ATV AND UTV MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 50: REST OF WORLD ATV AND UTV MARKET, BY COUNTRY, FORECAST YEARS, 2025-2032 (IN $ MILLION)

TABLE 51: KEY PLAYERS OPERATING IN REST OF WORLD ATV AND UTV MARKET

TABLE 52: LIST OF MERGERS & ACQUISITIONS

TABLE 53: LIST OF NEW PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 54: LIST OF PARTNERSHIPS & AGREEMENTS

TABLE 55: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: GROWTH PROSPECT MAPPING FOR NORTH AMERICA

FIGURE 4: GROWTH PROSPECT MAPPING FOR EUROPE

FIGURE 5: GROWTH PROSPECT MAPPING FOR ASIA-PACIFIC

FIGURE 6: GROWTH PROSPECT MAPPING FOR REST OF WORLD

FIGURE 7: MARKET MATURITY ANALYSIS

FIGURE 8: MARKET CONCENTRATION ANALYSIS

FIGURE 9: VALUE CHAIN ANALYSIS

FIGURE 10: KEY BUYING CRITERIA

FIGURE 11: GLOBAL ATV AND UTV MARKET, GROWTH POTENTIAL, BY VEHICLE TYPE, IN 2024

FIGURE 12: GLOBAL ATV AND UTV MARKET, BY UTV, 2024-2032 (IN $ MILLION)

FIGURE 13: GLOBAL ATV AND UTV MARKET, BY ATV, 2024-2032 (IN $ MILLION)

FIGURE 14: GLOBAL ATV AND UTV MARKET, GROWTH POTENTIAL, BY FUEL TYPE, IN 2024

FIGURE 15: GLOBAL ATV AND UTV MARKET, BY GASOLINE POWERED, 2024-2032 (IN $ MILLION)

FIGURE 16: GLOBAL ATV AND UTV MARKET, BY DIESEL POWERED, 2024-2032 (IN $ MILLION)

FIGURE 17: GLOBAL ATV AND UTV MARKET, BY ELECTRIC POWERED, 2024-2032 (IN $ MILLION)

FIGURE 18: GLOBAL ATV AND UTV MARKET, BY SOLAR POWERED, 2024-2032 (IN $ MILLION)

FIGURE 19: GLOBAL ATV AND UTV MARKET, GROWTH POTENTIAL, BY DISPLACEMENT, IN 2024

FIGURE 20: GLOBAL ATV AND UTV MARKET, BY ≤400 (CC), 2024-2032 (IN $ MILLION)

FIGURE 21: GLOBAL ATV AND UTV MARKET, BY 400-800 (CC), 2024-2032 (IN $ MILLION)

FIGURE 22: GLOBAL ATV AND UTV MARKET, BY ≥800 (CC), 2024-2032 (IN $ MILLION)

FIGURE 23: GLOBAL ATV AND UTV MARKET, GROWTH POTENTIAL, BY END-USER, IN 2024

FIGURE 24: GLOBAL ATV AND UTV MARKET, BY RECREATIONAL, 2024-2032 (IN $ MILLION)

FIGURE 25: GLOBAL ATV AND UTV MARKET, BY AGRICULTURE & UTILITY, 2024-2032 (IN $ MILLION)

FIGURE 26: GLOBAL ATV AND UTV MARKET, BY SPORTS, 2024-2032 (IN $ MILLION)

FIGURE 27: GLOBAL ATV AND UTV MARKET, BY MILITARY & DEFENSE, 2024-2032 (IN $ MILLION)

FIGURE 28: GLOBAL ATV AND UTV MARKET, BY OTHER END-USERS, 2024-2032 (IN $ MILLION)

FIGURE 29: NORTH AMERICA ATV AND UTV MARKET, COUNTRY OUTLOOK, 2024 & 2032 (IN %)

FIGURE 30: UNITED STATES ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 31: CANADA ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 32: EUROPE ATV AND UTV MARKET, COUNTRY OUTLOOK, 2024 & 2032 (IN %)

FIGURE 33: GERMANY ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 34: UNITED KINGDOM ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 35: FRANCE ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 36: ITALY ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 37: SPAIN ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 38: POLAND ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 39: BELGIUM ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 40: REST OF EUROPE ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 41: ASIA-PACIFIC ATV AND UTV MARKET, REGIONAL OUTLOOK, 2024 & 2032 (IN %)

FIGURE 42: CHINA ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 43: JAPAN ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 44: INDIA ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 45: SOUTH KOREA ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 46: INDONESIA ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 47: THAILAND ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 48: VIETNAM ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 49: AUSTRALIA & NEW ZEALAND ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 50: REST OF ASIA-PACIFIC ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 51: REST OF WORLD ATV AND UTV MARKET, REGIONAL OUTLOOK, 2024 & 2032 (IN %)

FIGURE 52: LATIN AMERICA ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FIGURE 53: MIDDLE EAST & AFRICA ATV AND UTV MARKET, 2025-2032 (IN $ MILLION)

FAQ’s

FAQs

ATV stands for All-Terrain Vehicle, designed for single riders with handlebars and straddle seating, primarily used for recreational and light utility purposes. UTV, or Utility Terrain Vehicle, features side-by-side seating, a steering wheel, and greater cargo capacity, making it ideal for both work and recreation.

The growth of the ATV and UTV market is driven by increasing recreational activities, adventure tourism, and agricultural applications. Additionally, advancements in electric ATV and UTV powertrain technology and the rising adoption of ATV and UTV in military activities are further boosting demand.

The demand for electric ATV and UTV powertrain solutions is reshaping the market, offering quieter operation, zero emissions, and lower maintenance costs. Leading manufacturers like Polaris, Honda, and Can-Am are launching electric models to meet the rising preference for eco-friendly off-road vehicles.

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