ASIA-PACIFIC SPORTS ANALYTICS MARKET FORECAST 2024-2032

The Asia-Pacific sports analytics market growth analysis includes the assessment of China, Australia & New Zealand, Indonesia, India, South Korea, Japan, and Rest of Asia-Pacific. In China, the connection between sports and Martial Arts has a long history. Today, China, encompassing mainland China, Hong Kong, and Macau, embraces a diverse range of competitive sports. Physical fitness holds significant importance in traditional Chinese culture. The National Games, a quadrennial multi-sport event akin to the Olympic Games, is a manifestation of China’s commitment to sports.

Furthermore, the General Administration of Sport (GAS) in China is set to initiate a government-supported investment fund for the sports industry, aiming to propel sports-related businesses and brands. China has explicitly stated its ambition to establish itself as a global sports powerhouse and position the industry as a pivotal component of its economy. The nation is actively considering a bid for the 2030 FIFA World Cup and is increasingly attracting various sports properties. Similar to many investment sectors in China, sports present abundant investment opportunities, though they are subject to a dynamic regulatory landscape and necessitate collaboration with local partners.

Sports enjoy widespread popularity in Indonesia, both in terms of active participation and enthusiastic spectatorship. Badminton, football, volleyball, basketball, and the indigenous martial art pencak silat are among the most popular sports in the country. Notably, badminton stands out as Indonesia’s most successful sport, consistently earning gold medals in every Olympic Games. 

Moreover, the regulatory environment in Indonesia is relatively lax when it comes to internet daily fantasy sports, lacking stringent laws and regulations. Due to the absence of local daily fantasy sports websites, Indonesian enthusiasts engage in these activities on various platforms from abroad. This trend highlights the evident interest among Indonesians in fantasy football, basketball, and badminton.

The Asia-Pacific sports analytics market segmentation includes application, sports, deployment, and component. The deployment segment includes on-premises and cloud. 

The on-premise deployment model for sports analytics solutions allows the installation of software on systems within an organization’s premises, as opposed to hosting it remotely in facilities like server spaces or the cloud. These solutions are preferred for their heightened security features, making them popular in large-scale financial institutions and other organizations. On-premise solutions are recognized for their superior server maintenance, high security, and ability to enhance organizational performance, key factors fueling market growth. 

Additionally, the on-premises deployment mode finds widespread utility in large enterprises, requiring substantial investments in interconnected servers and software. This mode is favored for its enhanced data security compared to cloud-based solutions, contributing to its adoption among organizations. Furthermore, the prevalent use of the multi-tenant model in cloud solutions poses a risk of data breaches, potentially leading to the misuse or manipulation of data.

Some of the leading companies in the Asia-Pacific sports analytics market are SAP SE, TruMedia Networks, SAS Institute Inc, IBM Corporation, etc.

SAP SE is responsible for creating and advancing enterprise application software, presenting a range of products such as SAP HANA & SAP S/4HANA, SAP S/4HANA Cloud, SAP Success Factors, SAP Ariba, and SAP Fieldglass. Additionally, the company offers SAP Cloud Platform, SAP Business Objects Cloud, SAP Digital Boardroom, and SAP Leonardo. 

Further, SAP SE delivers a diverse set of machine learning and artificial intelligence solutions and services aimed at embedding intelligence into business workflows to enhance outcomes. This effort also empowers customers to establish intelligent digital businesses. The company’s services extend to various sectors, including commerce, supply chain, finance, manufacturing, marketing, sales, and service. The company is headquartered in Walldorf, Germany.