ASIA-PACIFIC KOMBUCHA MARKET FORECAST 2024-2032

The Asia-Pacific kombucha market growth analysis includes the assessment of South Korea, Australia & New Zealand, Vietnam, China, Malaysia, India, Thailand, Japan, and Rest of Asia-Pacific. In China, tea is part of a culture that dates back to thousand years. The fusion tea trend in the country has inspired foreign entrepreneurs alongside the entry of Western detox tea. Also, there is a rising demand for organic and natural kombucha. Whereas South Korea, a country rich in fermentation traditions, has lucrative growth opportunities for the kombucha market. The South Korea kombucha market benefits from the presence of companies like SoulSmith Kombucha, which offers kombucha flavors like blueberry ginger, lemon ginger, and red ginseng, and seasonal flavors like cinnamon and apple. 

Furthermore, in Vietnam, the popularity of fermented foods and beverages has surged in recent years, accredited to the rising research and inclination toward gut health. Besides, the Asia-Pacific kombucha market prospects are defined by the shifting health & wellness trends and consciousness among consumers. Particularly, post-COVID-19, there has been a growing inclination toward immunity-boosting food products. Additionally, incorporating an element of localization alongside the use of fresh fruits and vegetables has worked in favor of market players.  

The Asia-Pacific kombucha market segmentation includes product type and distribution channel. The distribution channel segment includes online retailing, health stores, supermarkets & hypermarkets, and other distribution channels.

The convenient use of several online shopping applications and the rising use of smartphones and smart devices are projected to drive kombucha sales through online retailers. Online coupons and discounts are among the important digital strategies adopted by market players to attract consumers. Also, the online channel is evaluated as an ideal medium for kombucha market players to tap new markets since it can enable decreased infrastructure costs and increased product penetration.  

In addition, it offers transparency to consumers with regard to product description, benefits, popularity, flavors, quantity, and price offered by multiple brands. Furthermore, multiple payment options are another factor propelling the growth of the segment. Several online grocery stores feature kombucha drinks and offer swift delivery options. 

Some of the key firms operating in the Asia-Pacific kombucha market include Real Kombucha, Brew Dr Kombucha, Wonder Drink Kombucha, The Hain Celestial Group Inc, etc.

Brew Dr Kombucha boasts a diverse selection of over 120 tea varieties, encompassing, classic and rare options, among others. In 2008, it underwent expansion by introducing kombuchas, marketed under the brand name Brew Dr. Kombucha. Presently, the company operates in eight tea houses, exclusively producing 100% raw kombuchas. Its distribution network spans across the United States and Canada. Further, the company specializes in non-alcoholic beverages and additionally provides organic tea blends, such as ginger, turmeric, herbal, and mint lemonade blends, without the incorporation of juices or flavors post-fermentation