INCREASING HEALTH CONCERNS IS LEADING THE GLOBAL KOMBUCHA MARKET TO GROW AT 25.28% OF CAGR BY 2025
“According to a new market research report published by Inkwood Research, The market for the Kombucha Market is estimated to generate net revenue of approximately $5936 million by 2025, growing at a CAGR of 25.28% during the forecast period 2017-2025.”
“Browse 26 market data Tables and 38 Figures spread through 160 Pages and in-depth TOC on “Global Kombucha Market Forecast 2017-2025.”
Changing lifestyle, Increasing discretionary income spending towards healthcare, rise in government support, High demand for fortified food and beverage products and easy manufacturing process are driving the Kombucha market globally.
North America dominates the kombucha market
North America leads the global kombucha market by capturing the largest market share in the global kombucha market in 2016. High personal disposable income in the countries like US and Canada primarily drives the North America kombucha market. According to Organization for Economic Co-operation and Development (OECD), the disposable income per capita of US and Canada in the year 2015 was $46,509, $31,086 (PPP) respectively which presents a huge customer base for the growth of Kombucha market.
Increase in Health concerns has led to growth of global Kombucha market
On an average, people across the globe are concerned about their work and health which has led to the increase in the consumption of functional beverages. Sportsperson, students or common man tries to maintain a proper balance between the work, and other commitments are opting for kombucha beverages. There are many health benefits offered by kombucha such as help in controlling of high blood pressure (B.P.), less heart disease risk, protection against cancer etc. Moreover, it does not have any side effects which is the prominent reason for the increasing consumption of kombucha.
Fruit flavored Kombucha ranks highest in the flavor segment
Fruit flavored Kombucha (apple, coconut and mango) leads the flavor segment by capturing the largest market share in the global kombucha market in 2016. Different fruits such as apple, coconut, and mango are used for the preparation of kombucha tea. These fruits add flavor to the drink and enhance its taste. According to healthy food America, American parents rated fruit-flavored drinks six times healthier compared to other drinks. 80% parents purchase or provide fruit-flavoured beverages to their children. The main reason for the growing consumption of fruit-flavoured drinks is the marketing strategy like highlighting the benefit of nutrition intakes etc.
Global kombucha market at present is consolidated into hands of few top brands. The top five companies in the market own 60% market share in 2016. Some of the notable brands within the market include GT, Wonder Drink, KeVita, Humm Kombucha and so on. Companies are investing in researching and developing new flavors. Manufacturers are constantly trying to sell their brand banking on the recent demonization of sugar, alcohol, and carbonated drinks. Considering company revenue, regional share, product portfolio, and geographical presence; GT Ltd holds the top market share with over 49% market share in 2016, followed by KeVita Ltd., Wonder Drink Ltd. and Humm Kombucha.
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Inkwood Research specializes in syndicated & customized research reports and consulting services. Market intelligence studies with relevant fact-based research are customized across industry verticals including technology, automotive, chemicals, materials, healthcare, and energy; with an objective comprehension acknowledging the business environments. Our geographical analysis comprises of North & South America, CEE, CIS, Middle East, Europe, Asia, and Africa.