GLOBAL KOMBUCHA MARKET FORECAST 2019-2028

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GLOBAL KOMBUCHA MARKET FORECAST 2019-2028

Kombucha is a fermented beverage, mainly prevalent as a functional drink, owing to its health benefits. The global kombucha market was valued at $xx billion in 2019, and is anticipated to reach $7.59 billion by 2028, growing with a CAGR of 21.82% during the forecast period. The base year considered for the market study is 2018, and the forecast years are from 2019 to 2028.

GLOBAL KOMBUCHA MARKET FORECAST 2019-2028

Global Kombucha Market by Consumer Demographics (Male, Female) by Distribution Channels (Hypermarkets & Supermarkets, Health Stores, Online Retailing, Other Distribution Channels) by Product Type (Original/regular, Flavored (Citrus, Apple, Coconut, and Mango, Herbs and Spices, Flower, Berries, Other Flavors)) and by Geography.

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Kombucha is a fermented beverage, mainly prevalent as a functional drink, owing to its health benefits. The global kombucha market was valued at $xx billion in 2019, and is anticipated to reach $7.59 billion by 2028, growing with a CAGR of 21.82% during the forecast period. The base year considered for the market study is 2018, and the forecast years are from 2019 to 2028.
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Major market drivers fuelling the global kombucha market growth:

  • High demand for fortified food and beverage products
  • Easy manufacturing process
  • Health benefits of kombucha
    • The surging awareness regarding the health benefits of kombucha is the key driver facilitating the global market.
    • The fermented drink has been recognized as beneficial in fighting arthritis, cancer, and other degenerative diseases.
    • Kombucha is rich in bacterial acids and enzymes. As a result, it helps detoxify the body, boost metabolism and energy levels, reduce headaches, and rebuild connective tissue.

Key factors restraining the global kombucha market growth:

  • Highly regulated food and beverages market
  • Beverages recall due to high alcohol content
    • Kombucha contains alcohol, amounting to 0.5% ABV (alcohol by volume), by the end of the production process. This is likely to increase further, until consumption. Moreover, in some cases, the amount may even double or triple.
    • GT’s Kombucha’s kombucha drinks are labeled, ‘naturally occurring alcohol’ due to fermentation, and ‘do not consume if you are avoiding alcohol.’ However, various companies refrain from mentioning the ABV content under product labeling.
    • Thus, the uncertainty associated with kombucha products regarding its alcohol content, has resulted in receiving flak from consumers. This has also led to products being dropped off the shelves, in recent years.
  • Difficulty in maintaining storage conditions for kombucha
  • Side effects of kombucha

The report on the global kombucha market includes the segmentation analysis of consumer demographics, product type, and distribution channels.

Market by Product Type:

  • Original/Regular
  • Flavored
    • Flavored kombucha held the maximum market share of xx% in 2019, owing to its rich taste profile, highly preferred by consumers.
    • Companies have successfully formulated numerous exotic flavors, including fruits, flowers, herbs, and spices, due to the increasing demand for a richer taste and nutritional benefits, from end-users.
    • Beverage manufacturers are also introducing innovative flavor variants, as consumers are more inclined towards flavored kombucha than the original. For instance, Bambucha Kombucha launched ‘Chef Crafted’ kombucha with a unique blueberry tart flavor, comprising blueberries, almonds, and vanilla. Similarly, GT’s Living Foods introduced Bloom, a seasonal drink with a light, crisp, and floral flavor, combining fresh elderflower, jasmine, and violet.

Geographically, the global kombucha market has been segmented on the basis of four major regions, which includes:

  • North America: The United States and Canada
    • North America garnered the largest market share of xx% in 2019, due to the increasing health awareness among consumers. Moreover, the region’s market is prominent, in terms of flavors and varieties of kombucha.
    • Technological advancements have made the processing of kombucha easier and cost effective for manufacturers. Moreover, the presence of companies like KeVita, GT’s Living Foods, and Health-Ade Kombucha, is also boosting its acceptance in North America.
    • The United States and Canada observe the highest demand across the region, with the west coast recording the majority of sales.
    • The United States government is also proposing the elimination of taxes on kombucha with an alcohol content of less than 0.5%. This is further expected to fuel the beverage’s production with low alcohol, and therefore, boost sales.
  • Europe: The United Kingdom, Germany, France, Italy, Russia, Belgium, Poland, and Rest of Europe
  • Asia Pacific: China, Japan, India, South Korea, Indonesia, Thailand, Vietnam, Australia & New Zealand, and Rest of Asia Pacific
  • Rest of World: Latin America, the Middle East & Africa

Major players operating in the global kombucha market:

  • Health-Ade Kombucha
  • GT’s Living Foods
  • New Age Beverages Corporation (Bucha Kombucha)
  • PepsiCo Inc (KeVita Kombucha)
  • Go! Kombucha
  • Others

Key strategies adopted by some of these companies:

In July, 2020, GT’s Kombucha launched its first TikTok campaign, #UnitedWeDance, garnering over 3 billion views. In March 2018, Brew Dr. Kombucha diversified its operations by opening a new plant and entering key retailers, such as Target and Costco. In November 2016, PepsiCo, the global giant, acquired KeVita at around $200 million, to expand its business across the kombucha market.

Key trends of the global kombucha market:

  • Integrated marketing campaigns and packaging innovations help broaden kombucha’s appeal among retailers, as well as, consumers.
  • The market is anticipated to harbor lucrative growth opportunities during the forecast period, as the consumption of functional beverages is expected to rise on a larger scale.
  • New product developments and high levels of marketing are projected to bolster the demand for kombucha. For instance, Rugby legend Jonny Wilkinson launched the No1 kombucha brand, exclusively available at Sainsbury’s in the United Kingdom.

 

Frequently Asked Questions & Answers (FAQs):

  • What are the reasons accredited to the growing popularity of kombucha?

     A: Consumer preference for healthy hydration has been a crucial factor in driving the market growth. Besides, increased health-consciousness among customers has further led to an increased demand for functional beverages like kombucha.

  • Which are the promising kombucha drink manufacturers?

     A: The most active companies in the market include, GT’s Living Foods, KeVita (PepsiCo), Health-Ade Kombucha, and Kombucha Wonder Drink.

  • Is there a key strategy that companies follow, in order to remain competitive in the market?

    A: As per Inkwood Research’s analysis, continual innovation to develop and introduce new products is the market’s key competitive strategy. Companies are also launching new flavors and packaging, thereby posing a significant threat to the present competitors.

  1. RESEARCH SCOPE & METHODOLOGY
    • STUDY OBJECTIVES
    • SCOPE OF STUDY
    • METHODOLOGY
    • ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    • MARKET SIZE & ESTIMATES
    • MARKET OVERVIEW
  3. MARKET DYNAMICS
    • DEVELOPMENT OF KOMBUCHA
    • MARKET DEFINITION
    •    KEY DRIVERS
      • HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS
      • EASY MANUFACTURING PROCESS
      • HEALTH BENEFITS OF KOMBUCHA
    •    KEY RESTRAINTS
      • HIGHLY REGULATED FOOD AND BEVERAGES MARKET
      • BEVERAGES RECALL DUE TO HIGH ALCOHOL CONTENT
      • DIFFICULTY IN MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA
      • SIDE EFFECTS OF KOMBUCHA
  1. KEY ANALYTICS
    • IMPACT OF COVID-19 ON KOMBUCHA MARKET
    • KEY INVESTMENT INSIGHTS
    •    PORTER’S FIVE FORCES ANALYSIS
      • BUYER POWER
      • SUPPLIER POWER
      • SUBSTITUTION
      • NEW ENTRANTS
      • INDUSTRY RIVALRY
    • OPPORTUNITY MATRIX
    •    VALUE CHAIN ANALYSIS
      • RESEARCH & DEVELOPMENT
      • MANUFACTURERS
      • DISTRIBUTORS
      • RETAILERS & END-USERS
    •    KEY BUYING CRITERIA
      • COST
      • LABELLING
      • FLAVOR
  1. MARKET BY CONSUMER DEMOGRAPHICS
    • MALE
    • FEMALE
  2. MARKET BY DISTRIBUTION CHANNELS
    • HYPERMARKETS & SUPERMARKETS
    • HEALTH STORES
    • ONLINE RETAILING
    • OTHER DISTRIBUTION CHANNELS
  3. MARKET BY PRODUCT TYPE
    • ORIGINAL/REGULAR
    •    FLAVORED
      • CITRUS
      • APPLE, COCONUT, AND MANGO
      • HERBS AND SPICES
      • FLOWER
      • BERRIES
      • OTHER FLAVORS
  1. GEOGRAPHICAL ANALYSIS
    •    NORTH AMERICA
      • UNITED STATES
      • CANADA
    •    EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • ITALY
      • RUSSIA
      • BELGIUM
      • POLAND
      • REST OF EUROPE
    •    ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • SOUTH KOREA
      • INDONESIA
      • THAILAND
      • VIETNAM
      • AUSTRALIA & NEW ZEALAND
      • REST OF ASIA PACIFIC
    •    REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA
  1. COMPANY PROFILES
    • BREW DR KOMBUCHA
    • GO! KOMBUCHA
    • GT’S LIVING FOODS
    • HEALTH-ADE KOMBUCHA
    • HUMM KOMBUCHA LLC
    • KOSMIC KOMBUCHA
    • LIVE SODA LLC
    • MAKANA BEVERAGES INC (THEBU KOMBUCHA)
    • NESSALLA KOMBUCHA
    • NEW AGE BEVERAGES CORPORATION (BUCHA KOMBUCHA)
    • PEPSICO INC (KEVITA KOMBUCHA)
    • REVIVE KOMBUCHA
    • SUJA LIFE LLC
    • THE HAIN CELESTIAL GROUP INC
    • WONDER DRINK KOMBUCHA

TABLE LIST

TABLE 1: MARKET SNAPSHOT – KOMBUCHA

TABLE 2: GLOBAL KOMBUCHA MARKET, BY CONSUMER DEMOGRAPHICS, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 3: GLOBAL KOMBUCHA MARKET, BY CONSUMER DEMOGRAPHICS, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 4: GLOBAL MALE MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 5: GLOBAL MALE MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 6: GLOBAL FEMALE MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 7: GLOBAL FEMALE MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 8: GLOBAL KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 9: GLOBAL KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 10: GLOBAL HYPERMARKETS & SUPERMARKETS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 11: GLOBAL HYPERMARKETS & SUPERMARKETS MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 12: GLOBAL HEALTH STORES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 13: GLOBAL HEALTH STORES MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 14: GLOBAL ONLINE RETAILING MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 15: GLOBAL ONLINE RETAILING MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 16: GLOBAL OTHER DISTRIBUTION CHANNELS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 17: GLOBAL OTHER DISTRIBUTION CHANNELS MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 18: GLOBAL KOMBUCHA MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 19: GLOBAL KOMBUCHA MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 20: GLOBAL ORIGINAL/REGULAR MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 21: GLOBAL ORIGINAL/REGULAR MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 22: GLOBAL FLAVORED MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 23: GLOBAL FLAVORED MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 24: GLOBAL KOMBUCHA MARKET, BY FLAVOR, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 25: GLOBAL KOMBUCHA MARKET, BY FLAVOR, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 26: GLOBAL CITRUS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 27: GLOBAL CITRUS MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 28: GLOBAL APPLE, COCONUT, AND MANGO MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 29: GLOBAL APPLE, COCONUT, AND MANGO MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 30: GLOBAL HERBS AND SPICES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 31: GLOBAL HERBS AND SPICES MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 32: GLOBAL FLOWER MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 33: GLOBAL FLOWER MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 34: GLOBAL BERRIES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 35: GLOBAL BERRIES MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 36: GLOBAL OTHER FLAVORS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 37: GLOBAL OTHER FLAVORS MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 38: GLOBAL KOMBUCHA MARKET, BY GEOGRAPHY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 39: GLOBAL KOMBUCHA MARKET, BY GEOGRAPHY, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 40: NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 41: NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 42: EUROPE KOMBUCHA MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 43: EUROPE KOMBUCHA MARKET, BY COUNTRY, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 44: ASIA PACIFIC KOMBUCHA MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 45: ASIA PACIFIC KOMBUCHA MARKET, BY COUNTRY, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 46: REST OF WORLD KOMBUCHA MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 47: REST OF WORLD KOMBUCHA MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

FIGURES LIST

FIGURE 1: TIMELINE OF KOMBUCHA

FIGURE 2: KEY INVESTMENT INSIGHTS

FIGURE 3: PORTER’S FIVE FORCES ANALYSIS

FIGURE 4: OPPORTUNITY MATRIX

FIGURE 5: VALUE CHAIN ANALYSIS

FIGURE 6: KEY BUYING CRITERIA

FIGURE 7: GLOBAL KOMBUCHA MARKET, GROWTH POTENTIAL, BY CONSUMER DEMOGRAPHICS, IN 2019

FIGURE 8: GLOBAL KOMBUCHA MARKET, BY MALE, 2019-2028 (IN $ MILLION)

FIGURE 9: GLOBAL KOMBUCHA MARKET, BY FEMALE, 2019-2028 (IN $ MILLION)

FIGURE 10: GLOBAL KOMBUCHA MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNELS, IN 2019

FIGURE 11: GLOBAL KOMBUCHA MARKET, BY HYPERMARKETS & SUPERMARKETS, 2019-2028 (IN $ MILLION)

FIGURE 12: GLOBAL KOMBUCHA MARKET, BY HEALTH STORES, 2019-2028 (IN $ MILLION)

FIGURE 13: GLOBAL KOMBUCHA MARKET, BY ONLINE RETAILING, 2019-2028 (IN $ MILLION)

FIGURE 14: GLOBAL KOMBUCHA MARKET, BY OTHER DISTRIBUTION CHANNELS, 2019-2028 (IN $ MILLION)

FIGURE 15: GLOBAL KOMBUCHA MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2019

FIGURE 16: GLOBAL KOMBUCHA MARKET, BY ORIGINAL/REGULAR, 2019-2028 (IN $ MILLION)

FIGURE 17: GLOBAL KOMBUCHA MARKET, BY FLAVORED, 2019-2028 (IN $ MILLION)

FIGURE 18: GLOBAL KOMBUCHA MARKET, GROWTH POTENTIAL, BY FLAVOR, IN 2019

FIGURE 19: GLOBAL KOMBUCHA MARKET, BY CITRUS, 2019-2028 (IN $ MILLION)

FIGURE 20: GLOBAL KOMBUCHA MARKET, BY APPLE, COCONUT, AND MANGO, 2019-2028 (IN $ MILLION)

FIGURE 21: GLOBAL KOMBUCHA MARKET, BY HERBS AND SPICES, 2019-2028 (IN $ MILLION)

FIGURE 22: GLOBAL KOMBUCHA MARKET, BY FLOWER, 2019-2028 (IN $ MILLION)

FIGURE 23: GLOBAL KOMBUCHA MARKET, BY BERRIES, 2019-2028 (IN $ MILLION)

FIGURE 24: GLOBAL KOMBUCHA MARKET, BY OTHER FLAVORS, 2019-2028 (IN $ MILLION)

FIGURE 25: NORTH AMERICA KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 26: UNITED STATES KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 27: CANADA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 28: EUROPE KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 29: UNITED KINGDOM KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 30: GERMANY KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 31: FRANCE KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 32: ITALY KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 33: RUSSIA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 34: BELGIUM KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 35: POLAND KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 36: REST OF EUROPE KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 37: ASIA PACIFIC KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 38: CHINA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 39: JAPAN KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 40: INDIA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 41: SOUTH KOREA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 42: INDONESIA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 43: THAILAND KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 44: VIETNAM KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 45: AUSTRALIA & NEW ZEALAND KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 46: REST OF ASIA PACIFIC KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 47: REST OF WORLD KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 48: LATIN AMERICA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

FIGURE 49: MIDDLE EAST & AFRICA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)

  1. MARKET BY CONSUMER DEMOGRAPHICS
    • MALE
    • FEMALE
  2. MARKET BY DISTRIBUTION CHANNELS
    • HYPERMARKETS & SUPERMARKETS
    • HEALTH STORES
    • ONLINE RETAILING
    • OTHER DISTRIBUTION CHANNELS
  3. MARKET BY PRODUCT TYPE
    • ORIGINAL/REGULAR
    •    FLAVORED
      • CITRUS
      • APPLE, COCONUT, AND MANGO
      • HERBS AND SPICES
      • FLOWER
      • BERRIES
      • OTHER FLAVORS
  1. GEOGRAPHICAL ANALYSIS
    •    NORTH AMERICA
      • UNITED STATES
      • CANADA
    •    EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • ITALY
      • RUSSIA
      • BELGIUM
      • POLAND
      • REST OF EUROPE
    •    ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • SOUTH KOREA
      • INDONESIA
      • THAILAND
      • VIETNAM
      • AUSTRALIA & NEW ZEALAND
      • REST OF ASIA PACIFIC
    •    REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA

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