GLOBAL KOMBUCHA MARKET FORECAST 2019-2027

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GLOBAL KOMBUCHA MARKET FORECAST 2019-2027

Kombucha is a fermented drink that is popular as a functional beverage for its health benefits. It is prepared by fermenting sweetened tea with a culture of yeast & bacteria, known as a SCOBY (symbiotic colony of bacteria & yeast). Global kombucha market was valued at $XX million in 2018 & is estimated to generate net revenue of approximately $XX million by 2027 growing at a CAGR of 25.56% during forecast period.

GLOBAL KOMBUCHA MARKET FORECAST 2019-2027

Global Kombucha Market Forecast by Consumer Demographics (Male, Female) by Type (Yeast, Bacteria, Others) by Distribution Channels (Hypermarkets & Supermarkets, Convenience Stores, Food & Drink Specialty Stores, Other Distribution Channels) by Flavor (Citrus, Apple, Coconut & Mango, Herbs & Spices, Flower, Berries, Others) by Geography.

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Kombucha is a fermented drink that is popular as a functional beverage for its health benefits. It is prepared by fermenting sweetened tea with a culture of yeast & bacteria, known as a SCOBY (symbiotic colony of bacteria & yeast). Global kombucha market was valued at $XX million in 2018 & is estimated to generate net revenue of approximately $XX million by 2027 growing at a CAGR of 25.56% during forecast period. The base year considered for the market study is 2018 & the forecast period is 2019-2027. The market growth is driven by several factors which are listed as follows:

  • Changing the lifestyle of individuals
  • Health benefits offered by kombucha
  • Easy manufacturing process of kombucha
  • High demand for fortified food & beverage products
  • Increasing discretionary income spent on healthcare

Kombucha Market

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The primary driving force for the market is the increasing awareness about the health benefits associated with consumption of kombucha. Kombucha has been proven to help fight cancer, arthritis & other degenerative diseases. It can detox the body, increase metabolism, boost energy levels, rebuild connective tissue & reduce headaches. It is rich in enzymes & bacterial acids. Further, players in the market are spending heavily on research & development projects to develop healthy kombucha products & new flavours to attract consumers, which is expected to boost market growth.

Fruit flavoured kombucha led the flavour segment in kombucha market by capturing the largest market share of over XX% in the kombucha market in 2018. Consumers often prefer beverages that have a refreshing taste. Different fruits such as apple, coconut & mango are used for the preparation of kombucha tea. These fruits add flavor to the drink & enhance its taste. Nowadays, most of the parents have rated fruit-flavoured drinks six times healthier as compared to other drinks for their families. 80% of parents purchase or provide fruit-flavoured beverages to their children. Another reason for the growing consumption of fruit-flavoured drinks is the marketing strategy used, such as highlighting the benefit of nutrition intakes, etc. also, the launch of new flavours & kombucha products by major players in the market is expected to propel the growth of this market.

However, regulations in the food & beverages market, recalling of beverages due to high alcohol content & lengthier approval lag times are some of the factors that are discouraging the manufacturers of kombucha. Microorganisms are used for processing & preservation of Kombucha drinks. However, certain issues regarding the use of microorganism in different countries are hindering the growth of the kombucha market. The rising incidents of beverages recall restraints the food & beverage industry. Globalizing the production & distribution of beverages have not only expanded the product selection among customers but also increased the product recall incidences. Additionally, the key challenge for the kombucha market in Europe is the high inventory carrying costs which affect the growth of kombucha market.

Report scope of global kombucha market covers segmentation analysis of consumer demographics, type, distribution channels & flavour.

Market by Consumer Demography:

  • Male
  • Female

Market by Type:

  • Bacteria
  • Yeast
  • Others

Market by Distribution Channels:

  • Hypermarkets & Supermarkets
  • Convenience stores
  • Food & drink specialty stores
  • Other distribution channels

Market by Flavour:

  • Citrus
  • Apple, Coconut & Mango
  • Herbs & Spices
  • Flowers
  • Berries
  • Other flavours

The report scope is restricted to the revenues calculated from the organized circulation/sales of kombucha. However, the revenue generated from the unorganized sales of the kombucha is excluded from the report scope.

Geographically, the global kombucha market has been segmented on the basis of four major regions, which includes:

On the basis of geography, North America grasped the largest market share in 2018, on account of its strong & efficient distribution network. The US & Canada have the highest demand for kombucha within the region. In North American countries, kombucha tea is consumed on a regular basis by dancers & professional athletes, & they often report fewer muscle strains, arthritis pains & common aches. Also, the presence of American trade organization for tea brewers, Kombucha Brewers International, is raising the popularity of kombucha within the region. Players like GT’s Kombucha, KeVita & Health-Ade, are popular in the region.

Also, a substantial amount of funding raised by the kombucha manufacturing companies has positively influenced the growth in North America. For instance, in 2017, Revive Kombucha has raised a net $XX million in series B funding, similarly in 2016, Health-Ade had raised more than $XX million funding for building a new manufacturing facility.

Although the demand for kombucha is still low in Asia-Pacific compared to other regions like North America & Europe, Asia Pacific is projected to grow at the highest CAGR over the forecast period, owing to increasing demand for probiotic & fortified beverages. The trend of consuming healthy & natural products is projected to complement market growth over the forecast period. In China, the consumption of kombucha is high compared to other countries in the region as kombucha was originated from the country itself. Also, Asia Pacific provides the cost advantage in terms of production & processing of these products. Thus, players are expected to set up their manufacturing plants in the region.

Consumer demographics segments the kombucha market into male & female consumers. The kombucha market is segmented based on type which is sub-divided into yeast, bacteria, & others. The market is also segmented on the basis of flavours which includes citrus, apple, coconut & mango, herbs & spices, flower, berries & others. On the basis of the distribution channel, the market is segmented into hypermarkets & supermarkets, convenience stores, food & drink specialty stores & others.

The market is highly fragmented because of the presence of numerous small & large vendors. The major market players in the kombucha market are;

  • Reed’s, Inc.
  • GT Kombucha Ltd.
  • KeVita
  • Humm Kombucha
  • Kombucha Wonder Drink
  • And other companies

Market share analysis & company profiles of the prominent market players has been discussed in a detailed manner. Most of the companies look for strategies such as merger & acquisition, partnership, contracts, agreements or new product launches to gain a competitive edge over each other. For example, in June 2017, GT’s Kombucha introduced its new flavor “Liberty” variety for summer 2017.

Similarly, in August 2017, KeVita announced two new products Blueberry Basil & Roots Beer for their Brew Kombucha lines. In December 2016, Humm Kombucha opened their new production facility which will increase the production capacity. The new facility is of 4000 sq. foot area & is capable of filling up 1.5 million bottles per month & will allow the company to double its production.

Key findings of the global kombucha market:

  • New product development & improved taste & versatility, along with high levels of marketing support, is expected to increase the demand for kombucha in the market.
  • Integrated marketing campaigns & packaging innovations are helping in broadening the brand’s appeal among retailers & consumers.
  • The market has witnessed several acquisitions. For instance, PepsiCo acquired KeVita in 2016. American Brewing Company (owned by Pacific Brewing & Malting) acquired Búcha Live Kombucha in 2015.
  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY & FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP-DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • GROWING POPULARITY OF FRUIT FLAVORED KOMBUCHA
      • YOUNGER WOMEN ARE THE MAJOR CONSUMERS OF KOMBUCHA
      • RISE IN NEW PRODUCT LAUNCHES
      • PACKAGING INNOVATIONS & INCREASING MARKETING INITIATIVES
  1. MARKET DYNAMICS
    • MARKET DEFINITION & SCOPE
    • MARKET DRIVERS
      • CHANGING LIFESTYLE OF INDIVIDUALS
      • INCREASING DISCRETIONARY INCOME SPEND ON HEALTHCARE
      • HIGH DEMAND FOR FORTIFIED FOOD & BEVERAGE PRODUCTS
      • EASY MANUFACTURING PROCESS
      • HEALTH BENEFITS OFFERED BY KOMBUCHA
        • DIGESTION
        • DETOXIFICATION
        • CANCER PREVENTION
        • DIABETES PREVENTION
        • INCREASED ENERGY & STRONGER IMMUNE SYSTEM
        • ANTIOXIDANT POWER
    • MARKET RESTRAINTS
      • HIGHLY REGULATED FOOD & BEVERAGES MARKET
      • BEVERAGES RECALLED DUE TO HIGH ALCOHOL CONTENT
      • LENGTHIER APPROVAL LAG TIMES DISCOURAGE MANUFACTURERS
    • MARKET OPPORTUNITIES
      • HEALTH CONCERNS INCREASES THE CONSUMPTION OF FUNCTIONAL BEVERAGES
      • INCREASING R&D & INNOVATIONS TO EXPAND PRODUCT PORTFOLIO
    • MARKET CHALLENGES
      • DIFFICULTY IN MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA
      • SIDE EFFECTS OF KOMBUCHA
  1. MARKET BY CONSUMER DEMOGRAPHICS
    • MALE
    • FEMALE
  2. MARKET BY TYPE
    • YEAST
    • BACTERIA
    • OTHERS
  3. MARKET BY DISTRIBUTION CHANNELS
    • HYPERMARKETS & SUPERMARKETS
    • CONVENIENCE STORES
    • FOOD & DRINK SPECIALTY STORES
    • OTHER DISTRIBUTION CHANNELS
  4. MARKET BY FLAVOR
    • CITRUS
    • APPLE, COCONUT & MANGO
    • HERBS & SPICES
    • FLOWER
    • BERRIES
    • OTHERS
  5. KEY ANALYTICS
    • PORTER’S FIVE FORCE MODEL
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTE
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • THREAT OF COMPETITIVE RIVALRY
    • KEY BUYING CRITERIA
      • COST
      • LABELLING
      • FLAVOR
    • VALUE CHAIN ANALYSIS
      • RESEARCH & DEVELOPMENT
      • MANUFACTURERS
      • DISTRIBUTORS
      • RETAILERS & END USERS
    • OPPORTUNITY MATRIX
    • LEGAL, POLICY & REGULATORY FRAMEWORK
    • VENDOR LANDSCAPE
  6. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • RUSSIA
      • REST OF EUROPE
    • ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA
  1. COMPETITIVE LANDSCAPE
    • MARKET SHARE ANALYSIS
    • COMPANY PROFILES
      • BÚCHA LIVE KOMBUCHA
      • GT’S KOMBUCHA
      • HAIN CELESTIAL GROUP
      • KEVITA, INC. (ACQUIRED BY PEPSICO)
      • KOMBUCHA WONDER DRINK
      • KOSMIC KOMBUCHA
      • LIVE SODA KOMBUCHA
      • MAKANA BEVERAGES INC.
      • NESSALLA KOMBUCHA
      • RED BULL GMBH
      • REED’S INC.
      • REVIVE KOMBUCHA
      • THE HUMM KOMBUCHA LLC
      • TOWNSHEND’S TEA
      • UNITY VIBRATION

TABLE LIST

TABLE 1: GLOBAL KOMBUCHA MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)

TABLE 2: EUROPE LEGISLATION FOR MICROBIOLOGICAL IN BEVERAGES

TABLE 3: GLOBAL KOMBUCHA MARKET, BY CONSUMER DEMOGRAPHICS, 2019-2027 (IN $ MILLION)

TABLE 4: GLOBAL MALE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 5: GLOBAL FEMALE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 6: GLOBAL KOMBUCHA MARKET, BY TYPE, 2019-2027 (IN $ MILLION)

TABLE 7: GLOBAL YEAST MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 8: GLOBAL BACTERIA MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 9: GLOBAL OTHER TYPE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 10: GLOBAL KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, 2019-2027 (IN $ MILLION)

TABLE 11: GLOBAL HYPERMARKETS & SUPERMARKETS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 12: GLOBAL CONVENIENCE STORES MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 13: GLOBAL FOOD & DRINK SPECIALITY STORES MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 14: GLOBAL OTHER DISTRIBUTION CHANNELS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 15: GLOBAL KOMBUCHA MARKET, BY FLAVOUR, 2019-2027 (IN $ MILLION)

TABLE 16: GLOBAL CITRUS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 17: GLOBAL APPLE, COCONUT & MANGO MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 18: GLOBAL HERBS & SPICES MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 19: GLOBAL FLOWER MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 20: GLOBAL BERRIES MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 21: GLOBAL OTHER FLAVOURS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 22: OPPORTUNITY MATRIX

TABLE 23: VENDOR LANDSCAPE

TABLE 24: GLOBAL KOMBUCHA MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)

TABLE 25: NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 26: EUROPE KOMBUCHA MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 27: ASIA PACIFIC KOMBUCHA MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 28: REST OF WORLD KOMBUCHA MARKET, BY REGION, 2019-2027 (IN $ MILLION)

FIGURES LIST

FIGURE 1: GLOBAL KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, 2018 & 2027 (IN %)

FIGURE 2: TIMELINE OF KOMBUCHA

FIGURE 3: GLOBAL KOMBUCHA MARKET, BY MALE, 2019-2027 (IN $ MILLION)

FIGURE 4: GLOBAL KOMBUCHA MARKET, BY FEMALE, 2019-2027 (IN $ MILLION)

FIGURE 5: GLOBAL KOMBUCHA MARKET, BY YEAST, 2019-2027 (IN $ MILLION)

FIGURE 6: GLOBAL KOMBUCHA MARKET, BY BACTERIA, 2019-2027 (IN $ MILLION)

FIGURE 7: GLOBAL KOMBUCHA MARKET, BY OTHER TYPES, 2019-2027 (IN $ MILLION)

FIGURE 8: GLOBAL KOMBUCHA MARKET, BY HYPERMARKETS & SUPERMARKETS, 2019-2027 (IN $ MILLION)

FIGURE 9: GLOBAL KOMBUCHA MARKET, BY CONVENIENCE STORES, 2019-2027 (IN $ MILLION)

FIGURE 10: GLOBAL KOMBUCHA MARKET, BY FOOD & DRINK SPECIALITY STORES, 2019-2027 (IN $ MILLION)

FIGURE 11: GLOBAL KOMBUCHA MARKET, BY OTHER DISTRIBUTION CHANNELS, 2019-2027 (IN $ MILLION)

FIGURE 12: GLOBAL KOMBUCHA MARKET, BY CITRUS, 2019-2027 (IN $ MILLION)

FIGURE 13: GLOBAL KOMBUCHA MARKET, BY APPLE, COCONUT & MANGO, 2019-2027 (IN $ MILLION)

FIGURE 14: GLOBAL KOMBUCHA MARKET, BY HERBS & SPICES, 2019-2027 (IN $ MILLION)

FIGURE 15: GLOBAL KOMBUCHA MARKET, BY FLOWER, 2019-2027 (IN $ MILLION)

FIGURE 16: GLOBAL KOMBUCHA MARKET, BY BERRIES, 2019-2027 (IN $ MILLION)

FIGURE 17: GLOBAL KOMBUCHA MARKET, BY OTHER FLAVOURS, 2019-2027 (IN $ MILLION)

FIGURE 18: PORTER’S FIVE FORCE ANALYSIS

FIGURE 19: VALUE CHAIN ANALYSIS

FIGURE 20: GLOBAL KOMBUCHA MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 21: UNITED STATES KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 22: CANADA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 23: UNITED KINGDOM KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 24: GERMANY KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 25: FRANCE KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 26: RUSSIA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 27: REST OF EUROPE KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 28: CHINA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 29: JAPAN KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 30: INDIA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 31: AUSTRALIA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 32: REST OF ASIA PACIFIC KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 33: LATIN AMERICA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 34: MIDDLE EAST & AFRICA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)

FIGURE 35: MARKET SHARE ANALYSIS OF KEY PLAYERS IN 2017 (IN %)

  1. MARKET BY CONSUMER DEMOGRAPHICS
    • MALE
    • FEMALE
  2. MARKET BY TYPE
    • YEAST
    • BACTERIA
    • OTHERS
  3. MARKET BY DISTRIBUTION CHANNELS
    • HYPERMARKETS & SUPERMARKETS
    • CONVENIENCE STORES
    • FOOD & DRINK SPECIALTY STORES
    • OTHER DISTRIBUTION CHANNELS
  4. MARKET BY FLAVOR
    • CITRUS
    • APPLE, COCONUT & MANGO
    • HERBS & SPICES
    • FLOWER
    • BERRIES
    • OTHERS
  5. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • RUSSIA
      • REST OF EUROPE
    • ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA

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