GLOBAL KOMBUCHA MARKET FORECAST 2017-2025

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GLOBAL KOMBUCHA MARKET FORECAST 2017-2025

 Global Kombucha market is estimated to grow by approx.25.28% CAGR between the years 2017 – 2025. The base year considered for the study is 2016 and forecast period is 2017-2025. Global Kombucha market is primarily driven by the following factors: Changing lifestyle of individuals. Increasing discretionary income spend towards healthcare. Increasing government support

GLOBAL KOMBUCHA MARKET FORECAST 2017-2025

Global Kombucha Market by Type (Yeast, Bacteria) by Flavor (Citrus, Apple, Coconut, and Mango, Herbs and Spices, Flowers, Berries) by Consumer Demographics (Male, Female) by Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialty Stores) by Geography Forecast 2017-2025

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Global Kombucha market is estimated to grow by approx.25.28% CAGR between the years 2017-2025. The base year considered for the study is 2016 and forecast period is 2017-2025. Global Kombucha market is primarily driven by the following factors:

  • Changing lifestyle of individuals
  • Increasing discretionary income spend towards healthcare
  • Increasing government support
  • High demand for fortified food and beverage products
  • Easy manufacturing process
  • Health benefits of kombucha

Kombucha Market

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The key factor driving the growth of the global Kombucha market is the changing lifestyle of individuals. Nowadays, younger population across the globe is adopting unhealthy lifestyle choices which include overconsumption of drugs and alcohol, inadequate relief of chronic stress, smoking, lack of physical activity, etc.  These unhealthy lifestyle practices have led to the increasing prevalence of serious health issues such as hypertension, type 2 diabetes mellitus, obesity, cardiovascular diseases, etc. Therefore, a marked increase in the adoption of Kombucha beverage products has been observed in recent years as it is an affordable and simple probiotic health drink.

Women lead the consumer demography segment of the global kombucha market; capturing the largest market share of around 63% in 2016. Increasing health consciousness in women along with a growing spending power across the globe, are factors that are driving the market sales for Kombucha. Thus, the global leaders of Kombucha market are increasingly targeting female consumers between the age group of 18-34 years. The fact that in today’s time females are more focused towards fitness, healthy eating habits and weight loss has considerably influenced the growth of female kombucha market.

Regulations in food and beverages market, recalling of beverages due to high alcohol content and lengthier approval lag times are some of the factors that are discouraging the manufacturers of Kombucha. Microorganisms are used for food processing and preservation. However, certain issues regarding the use of microorganism in different countries are hindering the growth of the global kombucha market. Rising incidences of beverages recall is also one of the major restraints for the food & beverage industry. Globalizing the production and distribution of beverages have not only expanded the product selection among customers but also increased the product recall incidences.

The global Kombucha market segments include type, flavor, consumer demographics, and distribution channel.

Types are segmented into:

  • Yeast
  • Bacteria
  • Others

Flavor is segmented into:

  • Citrus
  • Apple, coconut, and mango
  • Herbs and spices
  • Flowers
  • Berries
  • Other

Consumer demographics are segmented into:

  • Male
  • Female

Distribution Channel is segmented into:

  • Hypermarkets and supermarkets
  • Convenience stores
  • Food and drinks specialty stores
  • Others

The report scope is widely categorized on the basis of its components which include flavor and consumer demographics. Moreover, the market revenue estimates and forecast includes only Kombucha and exclude other conventional beverages.

Geographically, the global Kombucha market has been segmented on the basis of four major regions, which includes:

North America leads the global kombucha market by capturing the largest market share of approximately 44.57% in 2016. kombucha North America market is primarily driven by high personal disposable income in the countries like the US and Canada. Furthermore, the presence of companies such as GT (US), Wonder Drink (US), KeVita (US), Humm Kombucha (US) and others that have captured a large share in the global Kombucha market has positively influenced the growth of kombucha in the North America region. On the other hand, the kombucha Asia-Pacific market is anticipated to be the fastest-growing region for the Kombucha market for the forecast period. The simple manufacturing process of kombucha-based drinks and rising consumption of alcoholic beverages has paved the way for the growth of the global kombucha in Asia-Pacific.

The Kombucha Market is segmented based on type which is sub-divided into yeast, bacteria, and others. The market is also segmented on the basis of flavors which includes citrus, apple, coconut and mango, herbs and spices, flower, berries, and others.  On the basis of the distribution channel, the market is segmented into hypermarkets and supermarkets, convenience stores, food and drink specialty stores and others.

The major market players in the global Kombucha market are:

  • GT LTD
  • KEVITA
  • HUMM KOMBUCHA
  • KOMBUCHA WONDER DRINK
  • TOWNSHENDS TEA
  • OTHERS

Company Profiles covers analysis of important players

These companies are using organic and inorganic strategies for their growth. For instance, in November 2016, Pepsi Co announced to acquire Kevita for further evidence of Pepsico’s focus on delivering performance with the purpose of continuing to evolve health and wellness that offers to meet consumers changing needs. Kevita is a leader in fermented probiotic and beverages with three product lines and live probiotics in every bottle. In June 2017, GT’s Kombucha has announced to introduce its new flavor “Liberty” variety for summer 2017. It is a well-crafted formulation that does a great job of using classic summertime flavors. All these flavors come from added juice rather than flavorings.

Key Findings of the global Kombucha market.

  • Changing lifestyle of individuals and high demand for fortified food and beverages is fueling the demand for global Kombucha market.
  • North America accounted the largest revenue share in 2016.
  • Apple, coconut, and mango flavor segment is dominating the market
  • Increasing government support
  • Product launch is a key strategy adopted by various market players of the global Kombucha market.
  • Female population is a major end-user segment of consumer demographics.
  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
    • ESTIMATION METHODOLOGY
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • NORTH AMERICA DOMINATES THE KOMBUCHA MARKET
      • FRUIT FLAVORED KOMBUCHA ARE GAINING POPULARITY
      • YOUNGER WOMEN ARE THE MAJOR CONSUMERS OF KOMBUCHA
      • MAJOR GROWTH OPPORTUNITIES IN CHINA
  1. MARKET DYNAMICS
    • MARKET DEFINITION
    • DRIVERS
      • CHANGING LIFESTYLE OF INDIVIDUALS
      • INCREASING DISCRETIONARY INCOME SPENDING TOWARDS HEALTHCARE
      • INCREASING GOVERNMENT SUPPORT
      • HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS
      • EASY MANUFACTURING PROCESS
      • HEALTH BENEFITS OF KOMBUCHA
        • DIGESTION
        • DETOXIFICATION
        • CANCER PREVENTION
        • DIABETES PREVENTION
      • RESTRAINTS
        • HIGHLY REGULATED FOOD AND BEVERAGES MARKET
        • BEVERAGES RECALLED DUE TO HIGH ALCOHOL CONTENT
        • LENGTHIER APPROVAL LAG TIMES DISCOURAGE MANUFACTURERS
      • OPPORTUNITIES
        • HEALTH CONCERNS INCREASING THE CONSUMPTION OF FUNCTIONAL BEVERAGES
        • CHANGING LIFESTYLE AND FOCUS ON EMERGING ECONOMIES
      • CHALLENGES
        • DIFFICULTY IN MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA
        • SIDE EFFECTS OF KOMBUCHA
  1. MARKET BY TYPE
    • YEAST
    • BACTERIA
    • OTHERS
  2. MARKET BY FLAVOR
    • CITRUS
    • APPLE, COCONUT, AND MANGO
    • HERBS AND SPICES
    • FLOWERS
    • BERRIES
    • OTHER
  3. MARKET BY CONSUMER DEMOGRAPHICS
    • MALE
    • FEMALE
  4. MARKET BY DISTRIBUTION CHANNEL
    • HYPERMARKETS AND SUPERMARKETS
    • CONVENIENCE STORES
    • FOOD AND DRINKS SPECIALTY STORES
    • OTHERS
  5. KEY ANALYTICS
    • PORTER’S 5 FORCE ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREATS OF SUBSTITUTE PRODUCT
      • BARGAINING POWER OF BUYERS
      • BARGAINING POWER OF SUPPLIERS
      • INTENSITY OF COMPETITIVE RIVALRY
    • KEY BUYING CRITERIA
      • LABELING
      • PRICE
      • FLAVOR
    • VALUE CHAIN ANALYSIS
      • RAW MATERIAL
      • R&D
      • MANUFACTURERS
      • DISTRIBUTORS
      • RETAILERS & END USERS
    • REGULATORY FRAMEWORK
    • INVESTMENT OUTLOOK
      • REGIONAL OUTLOOK
      • SECTORIAL OUTLOOK
    • VENDOR LANDSCAPE
    • OPPORTUNITY MATRIX
  6. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • US
      • CANADA
    • EUROPE
      • UK
      • FRANCE
      • GERMANY
      • RUSSIA
      • REST OF EUROPE
    • ASIA PACIFIC
      • CHINA
      • INDIA
      • JAPAN
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA
  1. COMPETITIVE LANDSCAPE
    • MARKET SHARE ANALYSIS
      • GT LTD
      • KEVITA (PEPSI CO)
      • KOMBUCHA WONDER DRINK
      • HUMM KOMBUCHA
      • TOWNSHEND’S TEA
    • TOP WINNING STRATEGIES
      • ACQUISITION
      • PRODUCT LAUNCH
    • COMPANY PROFILES
      • BUCHI KOMBUCHA
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • CELL – NIQUE CORPORATION
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • GT’S KOMBUCHA
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • STRATEGIC INITIATIVE
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • HAIN CELESTIAL GROUP
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • STRATEGIC INITIATIVE
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • KEVITA, INC. (ACQUIRED BY PEPSICO)
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • STRATEGIC INITIATIVE
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • KOMBUCHA WONDER DRINK
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • STRATEGIC INITIATIVE
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • KOSMIC KOMBUCHA
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • STRATEGIC INITIATIVE
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • LIVE SODA KOMBUCHA (U.S.).
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • STRATEGIC INITIATIVES
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • MAKANA BEVERAGES INC.
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • NESALLA KOMBUCHA
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • RED BULL GMBH
        • OVERVIEW
        • STRATEGIC INITIATIVE
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • REED’S INC.
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • THE HUMM KOMBUCHA LLC
        • OVERVIEW
        • STRATEGIC INITIATIVES
        • STRATEGIC INITIATIVES
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • TOWNSHEND’S TEA
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • STRATEGIC INITIATIVES
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS
      • UNITY VIBRATION
        • OVERVIEW
        • PRODUCT PORTFOLIO
        • SCOT ANALYSIS
        • STRATEGIC ANALYSIS

 

TABLE LIST

TABLE 1 GLOBAL KOMBUCHA MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 2 EUROPE LEGISLATION FOR MICROBIOLOGICAL IN BEVERAGES

TABLE 3 GLOBAL KOMBUCHA MARKET BY TYPE 2017-2025 ($ MILLION)

TABLE 4 GLOBAL YEAST MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 5 GLOBAL BACTERIA MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 6 GLOBAL OTHERS MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 7 GLOBAL KOMBUCHA MARKET BY FLAVOR 2017-2025 ($ MILLION)

TABLE 8 GLOBAL CITRUS FLAVOR MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 9 GLOBAL APPLE, COCONUT AND MANGO FLAVOUR MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 10 GLOBAL HERBS AND SPICES FLAVOUR MARKET BY GEOGRAPHY 2017-2025

TABLE 11 GLOBAL FLOWERS FLAVOR KOMBUCHA MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 12 GLOBAL BERRIES FLAVOR KOMBUCHA MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 13 GLOBAL OTHER FLAVOR KOMBUCHAMARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 14 GLOBAL KOMBUCHA MARKET BY CONSUMER DEMOGRAPHICS 2017-2025 ($ MILLION)

TABLE 15 GLOBAL KOMBUCHA MALE MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 16 GLOBAL KOMBUCHA FEMALE MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 17 GLOBAL KOMBUCHA MARKET BY DISTRIBUTION CHANNEL 2017-2025 ($ MILLION)

TABLE 18 GLOBAL HYPERMARKETS AND SUPERMARKETS BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 19 GLOBAL CONVENIENCE STORE MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 20 GLOBAL FOOD AND DRINKS SPECIALTY STORES MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 21 GLOBAL OTHERS MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 22 GLOBAL KOMBUCHA MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)

TABLE 23 NORTH AMERICA KOMBUCHA MARKET BY COUNTRY 2017-2025 ($ MILLION)

TABLE 24 EUROPE KOMBUCHA MARKET BY COUNTRY 2017-2025 ($MILLION)

TABLE 25 ASIA PACIFIC KOMBUCHA MARKET BY COUNTRY 2017-2025 ($ MILLION)

TABLE 26 REST OF THE WORLD KOMBUCHA MARKET BY COUNTRY 2017-2025 ($ MILLION)

FIGURES LIST

FIGURE 1 GLOBAL KOMBUCHA MARKET BY FLAVOR 2017-2025 ($ MILLION)

FIGURE 2 NORTH AMERICA KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 3 GLOBAL APPLE, COCONUT AND MANGO FLAVOR MARKET 2017-2025 ($ MILLION)

FIGURE 4 GLOBAL FEMALE KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 5 CHINA KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 6 EVOLUTION OF KOMBUCHA

FIGURE 7 GLOBAL YEAST MARKET 2017-2025 ($ MILLION)

FIGURE 8 GLOBAL BACTERIA MARKET 2017-2025 ($ MILLION)

FIGURE 9 GLOBAL OTHERS MARKET 2017-2025 ($ MILLION)

FIGURE 10 GLOBAL CITRUS FLAVOR MARKET 2017-2025 ($ MILLION)

FIGURE 11 GLOBAL APPLE, COCONUT AND MANGO FLAVOR MARKET 2017-2025 ($ MILLION)

FIGURE 12 GLOBAL HERBS AND SPICES FLAVOR MARKET 2017-2025 ($ MILLION)

FIGURE 13 GLOBAL FLOWERS FLAVOR KOMBUCHAMARKET 2017-2025 ($ MILLION)

FIGURE 14 GLOBAL BERRIES FLAVOR KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 15 GLOBAL OTHER FLAVOR KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 16 GLOBAL KOMBUCHA MALE MARKET 2017-2025 ($ MILLION)

FIGURE 17 GLOBAL KOMBUCHA FEMALE MARKET 2017-2025 ($ MILLION)

FIGURE 18 GLOBAL KOMBUCHA MARKET BY HYPERMARKETS AND SUPERMARKETS 2017-2025 ($ MILLION)

FIGURE 19 GLOBAL KOMBUCHA MARKET BY CONVENIENCE STORE 2017-2025 ($ MILLION)

FIGURE 20 GLOBAL KOMBUCHA MARKET BY FOOD AND DRINKS SPECIALTY STORES 2017-2025 ($ MILLION)

FIGURE 21 GLOBAL KOMBUCHA MARKET BY OTHER DISTRIBUTION CHANNELS 2017-2025 ($ MILLION)

FIGURE 22 INVESTMENT PROPOSITION FOR KOMBUCHA MARKET BY REGION

FIGURE 23 INVESTMENT PROPOSITION FOR KOMBUCHA MARKET BY FLAVOR

FIGURE 24 UNITED STATES KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 25 CANADA KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 26 UK KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 27 FRANCE KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 28 GERMANY KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 29 RUSSIA KOMBUCHA MARKETS 2017-2025 ($ MILLION)

FIGURE 30 ROE KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 31 CHINA KOMBUCHA MARKETS 2017-2025 ($ MILLION)

FIGURE 32 INDIA KOMBUCHA MARKETS 2017-2025 ($ MILLION)

FIGURE 33 JAPAN KOMBUCHA MARKETS 2017-2025 ($ MILLION)

FIGURE 34 AUSTRALIA KOMBUCHA MARKETS 2017-2025 ($ MILLION)

FIGURE 35 REST OF ASIA PACIFIC KOMBUCHA MARKETS 2017-2025 ($ MILLION)

FIGURE 36 LATIN AMERICA KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 37 MIDDLE EAST & AFRICA KOMBUCHA MARKET 2017-2025 ($ MILLION)

FIGURE 38 MARKET SHARE OF KOMBUCHA MANUFACTURING COMPANIES 2016

 

  1. MARKET BY TYPE
    • YEAST
    • BACTERIA
    • OTHERS
  2. MARKET BY FLAVOR
    • CITRUS
    • APPLE, COCONUT, AND MANGO
    • HERBS AND SPICES
    • FLOWERS
    • BERRIES
    • OTHER
  3. MARKET BY CONSUMER DEMOGRAPHICS
    • MALE
    • FEMALE
  4. MARKET BY DISTRIBUTION CHANNEL
    • HYPERMARKETS AND SUPERMARKETS
    • CONVENIENCE STORES
    • FOOD AND DRINKS SPECIALTY STORES
    • OTHERS
  5. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • US
      • CANADA
    • EUROPE
      • UK
      • FRANCE
      • GERMANY
      • RUSSIA
      • REST OF EUROPE
    • ASIA PACIFIC
      • CHINA
      • INDIA
      • JAPAN
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA

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