Rising Health & Wellness Concerns to Fuel Air Fryer Market Growth

Air Fryer Market

As per Inkwood Research, the Global Air Fryer Market is predicted to progress at a CAGR of 8.77% in terms of revenue over the forecasting period of 2024-2032.

“Browse 64 Market Data Tables and 57 Figures spread over 120 Pages, along with an in-depth TOC on the Global Air Fryer Market Forecast 2024-2032.” 


An air fryer is a kitchen appliance that cooks by circulating hot air around the food, providing a crispy texture similar to frying but with significantly less oil. It has gained popularity due to its health benefits, offering a way to enjoy traditionally fried foods with reduced fat and calories.


Increasing Focus on Health and Wellness Boosts Air Fryer Market Growth

The increasing focus on health and wellness is significantly boosting the global air fryer market growth. As consumers become more health-conscious, they seek cooking methods that reduce oil consumption while still delivering flavorful and crispy results. Air fryers, which use hot air to cook food, offer a healthier alternative to traditional frying, aligning with the trend toward healthier eating habits. This demand is further fueled by rising awareness of obesity and heart disease, driving people to adopt appliances that support a balanced diet. Consequently, manufacturers are innovating and expanding their air fryer product lines to cater to this growing market.

Automatic Segment was the Largest Device Type Category in 2023 

Advanced automatic air fryers are now equipped with features such as temperature controls, timers, and pre-programmed cooking modes, responding to the rising demand for high-tech kitchen appliances. The growing recognition of air fryers as a healthier cooking option has further driven the development of these sophisticated functionalities. Temperature controls in automatic air fryers allow consumers to adjust the cooking temperature precisely, simplifying the process of ensuring food is cooked evenly and to the desired level of completion.

In 2023, Asia-Pacific was the Major Region in the Air Fryer Market

The Asia-Pacific air fryer market is inclined to expand due to increasing health awareness, rising disposable incomes, and demand for simple cooking methods. This region leads the air fryer market, driven by economic development, FDI, industrialization, and consumer spending on home appliances. 

In the global air fryer market, industry rivalry is intense, driven by numerous well-established and emerging brands vying for market share. Competitive pricing, marketing strategies, and expanding distribution channels further fuel this rivalry, as brands strive to attract health-conscious consumers. Some of the leading companies operating in the market include SharkNinja, Koninklijke Phillips NV, Bajaj Electricals Ltd, etc.

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Inkwood Research specializes in syndicated & customized research reports and consulting services. Market intelligence studies with relevant fact-based research are customized across industry verticals such as technology, automotive, chemicals, materials, healthcare, and energy, with an objective comprehension that acknowledges the business environments. Our geographical analysis comprises North & South America, CEE, CIS, the Middle East, Europe, Asia, and Africa.


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