The Story So Far in the Electric ATV and UTV Market

With the escalating prominence of environmental considerations, the ATV and UTV market is increasingly embracing electric power trains. Electrically-powered ATVs and UTVs present a quieter and more environmentally friendly alternative to conventional gas-driven vehicles, catering to the preferences of environmentally conscious consumers and addressing concerns related to noise and emissions in various settings. As per Inkwood Research, the global electric ATV and UTV market is projected to register a CAGR of 18.50% during 2024-2032 and record a revenue of $xx million by 2032.

This blog explores the existing state of affairs in the global electric ATV and UTV market.

Tapping into ‘Greener’ Adventures

Electric ATVs and UTVs deliver immediate torque, demand reduced maintenance, and provide a sustainable means to appreciate the beauty of nature. Consequently, companies are responding to the demand for eco-friendly alternatives, taking a proactive stance in steering outdoor enthusiasts toward a more sustainable and greener future.

Electric ATV and UTV Market - Inkwood Research

A case in point is the strategic collaboration between Rohnel Motors and Speed Force, announced in November 2022. This alliance integrates Speed Force’s well-established proficiency in two-wheeler services with Rohnel’s recently introduced electric ATVs and UTVs tailored for the Indian market. These electric off-road vehicles are robust, environmentally conscious, and user-friendly, emitting minimal noise during operation and offering the convenience of at-home charging through a standard electric outlet.

Similarly, December 2021 witnessed the launch of the Ranger XP Kinetic, an electric UTV resulting from the collaboration between Polaris and Zero Motorcycles. Boasting a top speed of 60 mph and a range of up to 100 miles on a single charge, this UTV is equipped with a 10-inch touchscreen display, a 12-volt power outlet, and a cargo bed, further solidifying the commitment of these industry leaders to the pursuit of electric-powered off-road vehicles. Such launches and collaborations are integral to the global electric ATV and UTV market growth trajectory.

Facilitating a ‘Quieter’ Disruption  

Gasoline-powered Utility Task Vehicles (UTVs) often generate significant noise, posing a potential inconvenience in residential areas or when seeking tranquility in natural settings. This noise factor is particularly problematic for individuals such as hunters, birdwatchers, and scientists who engage with wildlife in their native habitats. The loud combustion engine noise of conventional UTVs can hinder their ability to access remote areas for wildlife interaction.

Conversely, electric UTVs offer a solution by producing minimal noise, presenting an optimal choice for applications in noise-sensitive environments. Whether it involves preventing livestock disturbance on a farm or facilitating wildlife observation on nature trails, the reduced noise levels enable operators to remain immersed in the surrounding environment, enhancing the overall experience.

Accordingly, decreased noise pollution benefits operators alongside positively contributing to wildlife. Loud engines can stress animals and disrupt their natural habitats, and electric UTVs help mitigate these issues. By choosing electric UTVs, operators can enjoy outdoor recreation while minimizing their environmental impact.

Meet Powerland Agro Tractor Vehicles Private Limited – An Indigenous, Thriving Indian Electric ATV Start-Up

Powerland Agro Tractor Vehicles Private Limited, India’s exclusive homegrown start-up specializing in manufacturing some of the world’s fastest Electric ATVs, is causing a stir in the well-established global market for electric ATVs & UTVs, quad bike electric, 4×4 electric ATVs, and electric UTVs. This fully indigenous brand is piloted by Tej Naik, an entrepreneur from Goa. It has disrupted the global market, with over 90% of exports reaching countries such as the US, Europe, and South America, contributing to a robust order book. Powerland stands as a shining example of the ‘Make in India’ initiative, driven by its revolutionary ‘In-Wheel Motor Technology.’

Initially focusing on diesel tractor manufacturing, the company has successfully transitioned to electric ATVs, aiming to revolutionize the agricultural, defense, and sports industries while advancing toward a greener alternative for transportation, commuting, and utility. Its global export footprint now extends to Europe, the US, South America, and other regions.

Furthermore, Powerland Agro Tractor Vehicles is elevating Indian engineering on the international stage with its comprehensive line-up of all-electric ATVs and side-by-sides, primed for export to key international markets, notably the US and select European regions. Following the successful launch of last year’s XPLORE – recognized as one of the fastest electric ATVs globally – the company is set to unveil its new model, Tachyon, in 2023.

The Tachyon boasts even more power, with 800 Nm torque at the wheel and accelerates from 0-60 kph in under 4 seconds. The anticipation for this new model is evident, as the company has already received over pre-orders for 300 units. Bolstered by a robust in-house design setup and the strategic partnership with LAFA Vertriebs GmbH, who has joined as an investor, Tej Naik’s vision of establishing Powerland as a formidable global player in the EV ATV market is on the verge of realization. (Source)

What is the Electric ATV and UTV Market Expecting?

As advancements in electric UTV technology progress and battery expenses decrease, a noticeable shift toward increased adoption of electric UTVs is anticipated. While premium models such as those offered by Polaris currently command higher prices, the market is witnessing the introduction of more affordable eUTVs. Notably, emerging start-ups are actively participating in the electric UTV domain, unveiling aesthetically impressive new models. Furthermore, even Asian companies are entering the market with cost-effective offerings, poised for potential importation to the US and Europe.

As a result, the surging development of electric off-road vehicles is set to catalyze a proliferation of manufacturers entering the electric segment, broadening their product portfolios. Consequently, this trend will foster heightened competition and stimulate innovation in the global electric ATV and UTV market.

By Akhil Nair


In recent developments, electric ATV and UTV technology have seen significant improvements in battery efficiency, range, and overall performance. Manufacturers are integrating cutting-edge battery technologies, enhancing the power-to-weight ratio and extending the range of electric off-road vehicles.

The global market is actively responding to the surge in electric ATVs and UTVs. Established manufacturers are expanding their product lines, and new entrants are entering the arena, fostering healthy competition. Notably, international companies, including those from Asia, are becoming increasingly involved.