The North America marketing automation software market is projected to grow with a CAGR of 10.38% over the forecasting period of 2022 to 2030. The market growth of the region is credited to the increasing number of internet and mobile users, the surging adoption of cloud computing, the rising need for data integration services, and the growing demand for SaaS cloud services.

NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2022-2030

North America Marketing Automation Software Market by Application (Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Other Applications) Market by Industry Vertical (Telecommunication and Information Technology, Retail, BFSI, Healthcare, Manufacturing and Distribution, Retail, Other Industry Verticals) Market by Deployment (Cloud-based Deployment, on-premise Deployment) Market by Organization Size (Large Enterprises, Small and Medium Enterprises) by Geography.

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The North America marketing automation software market is projected to grow with a CAGR of 10.38% over the forecasting period of 2022 to 2030. The market growth of the region is credited to the increasing number of internet and mobile users, the surging adoption of cloud computing, the rising need for data integration services, and the growing demand for SaaS cloud services.

north-america-marketing-automation-software-market

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The North America marketing automation software market growth assessment entails the evaluation of the United States and Canada. The United States harbors numerous eminent vendors, such as Oracle, HubSpot, Adobe, and others, which elevates competition on critical aspects. These include new prices, features, and target groups. Moreover, the adoption of marketing automation software substantially increased in the United States, owing to the notable shift to digital omnichannel marketing compared to traditional marketing.

In January 2021, as per the CMO Survey by American Marketing Association and Duke University, B2B product marketers in the United States asserted that their expenditure on traditional advertising was expected to depreciate by 0.61% in the following year. In contrast, digital marketing spending was anticipated to increase by nearly 14.32%. Also, the rise in the country’s customer acquisition costs further bolsters the need for marketing automation software. As a result, these factors are set to propel the market growth in North America during the forecast years.

Oracle Corporation, headquartered in the United States, offers a fully-integrated and comprehensive stack of cloud applications, engineered systems, and platform services. The company provides software and computer hardware products and services, including database and middleware software, cloud infrastructure, application software, hardware systems like computer servers, storage and networking products, as well as associated support and services.

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • MARKET OVERVIEW
    3. MARKET DYNAMICS
      • MARKET SCOPE
      • KEY DRIVERS
        • DEMAND FOR DIGITAL MARKETING
        • DEMAND FOR INTEGRATED MARKETING EFFORTS
        • GROWING IMPORTANCE OF CUSTOMER EXPERIENCE
        • NEED FOR LEAD NURTURING
        • NEED FOR HIGHER ROI
      • KEY RESTRAINTS
        • DATA RELATED CONCERNS
        • ISSUES RELATED TO INTEROPERABILITY
    1. KEY ANALYTICS
      • IMPACT OF COVID-19 ON MARKETING AUTOMATION SOFTWARE MARKET
      • KEY MARKET TRENDS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • VENDOR LANDSCAPE
      • KEY BUYING CRITERIA
    2. MARKET BY APPLICATION
      • CAMPAIGN MANAGEMENT
      • E-MAIL MARKETING
      • MOBILE APPLICATION
      • INBOUND MARKETING
      • LEAD NURTURING AND LEAD SCORING
      • REPORTING AND ANALYTICS
      • SOCIAL MEDIA MARKETING
      • OTHER APPLICATIONS
    3. MARKET BY INDUSTRY VERTICAL
      • TELECOMMUNICATION AND INFORMATION TECHNOLOGY
      • RETAIL
      • BFSI
      • HEALTHCARE
      • MANUFACTURING AND DISTRIBUTION
      • RETAIL
      • OTHER INDUSTRY VERTICALS
    4. MARKET BY DEPLOYMENT
      • CLOUD-BASED DEPLOYMENT
      • ON-PREMISE DEPLOYMENT
    5. MARKET BY ORGANIZATION SIZE
      • LARGE ENTERPRISES
      • SMALL AND MEDIUM ENTERPRISES
    6. GEOGRAPHICAL ANALYSIS
      • NORTH AMERICA
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED STATES
          • CANADA
    1. COMPETITIVE LANDSCAPE
      • KEY STRATEGIC DEVELOPMENTS
        • MERGERS & ACQUISITIONS
        • PRODUCT LAUNCHES & DEVELOPMENTS
        • PARTNERSHIPS & AGREEMENTS
        • BUSINESS EXPANSIONS & DIVESTITURES
      • COMPANY PROFILES
        • INTERNATIONAL BUSINESS MACHINES CORPORATION
        • ORACLE CORPORATION
        • COM INC
        • SAP SE
        • ADOBE INC
        • ACT-ON SOFTWARE INC
        • COGNIZANT TECHNOLOGY SOLUTIONS
        • ETRIGUE CORP
        • GREENROPE
        • SAS INSTITUTE INC
        • BENCHMARKONE
        • HUBSPOT INC
        • INSIDE SALES INC
        • KEAP PLC

    LIST OF TABLES

    TABLE 1: MARKET SNAPSHOT – MARKETING AUTOMATION SOFTWARE

    TABLE 2: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 4: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 6: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 7: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 8: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 9: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 10: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 11: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 12: KEY PLAYERS OPERATING IN THE NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET

    TABLE 13: LIST OF MERGERS & ACQUISITIONS

    TABLE 14: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

    TABLE 15: LIST OF PARTNERSHIPS & AGREEMENTS

    TABLE 16: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

    LIST OF FIGURES

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VENDOR LANDSCAPE

    FIGURE 5: KEY BUYING CRITERIA

    FIGURE 6: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2021

    FIGURE 7: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2030 (IN $ MILLION)

    FIGURE 8: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING, 2022-2030 (IN $ MILLION)

    FIGURE 9: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2030 (IN $ MILLION)

    FIGURE 10: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2030 (IN $ MILLION)

    FIGURE 11: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING AND LEAD SCORING, 2022-2030 (IN $ MILLION)

    FIGURE 12: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2030 (IN $ MILLION)

    FIGURE 13: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2030 (IN $ MILLION)

    FIGURE 14: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2030 (IN $ MILLION)

    FIGURE 15: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY INDUSTRY VERTICAL, IN 2021

    FIGURE 16: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION AND INFORMATION TECHNOLOGY, 2022-2030 (IN $ MILLION)

    FIGURE 17: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2030 (IN $ MILLION)

    FIGURE 18: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2030 (IN $ MILLION)

    FIGURE 19: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2030 (IN $ MILLION)

    FIGURE 20: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2030 (IN $ MILLION)

    FIGURE 21: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2030 (IN $ MILLION)

    FIGURE 22: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER INDUSTRY VERTICALS, 2022-2030 (IN $ MILLION)

    FIGURE 23: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2021

    FIGURE 24: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD-BASED DEPLOYMENT, 2022-2030 (IN $ MILLION)

    FIGURE 25: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE DEPLOYMENT, 2022-2030 (IN $ MILLION)

    FIGURE 26: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY ORGANIZATION SIZE, IN 2021

    FIGURE 27: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2030 (IN $ MILLION)

    FIGURE 28: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL AND MEDIUM ENTERPRISES, 2022-2030 (IN $ MILLION)

    FIGURE 29: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2030 (IN %)

    FIGURE 30: UNITED STATES MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 31: CANADA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    1. GEOGRAPHICAL ANALYSIS
      • NORTH AMERICA
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED STATES
          • CANADA
    1. MARKET BY APPLICATION
      • CAMPAIGN MANAGEMENT
      • E-MAIL MARKETING
      • MOBILE APPLICATION
      • INBOUND MARKETING
      • LEAD NURTURING AND LEAD SCORING
      • REPORTING AND ANALYTICS
      • SOCIAL MEDIA MARKETING
      • OTHER APPLICATIONS
    2. MARKET BY INDUSTRY VERTICAL
      • TELECOMMUNICATION AND INFORMATION TECHNOLOGY
      • RETAIL
      • BFSI
      • HEALTHCARE
      • MANUFACTURING AND DISTRIBUTION
      • RETAIL
      • OTHER INDUSTRY VERTICALS
    3. MARKET BY DEPLOYMENT
      • CLOUD-BASED DEPLOYMENT
      • ON-PREMISE DEPLOYMENT
    4. MARKET BY ORGANIZATION SIZE
      • LARGE ENTERPRISES
      • SMALL AND MEDIUM ENTERPRISES

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