NORTH AMERICA KOMBUCHA MARKET FORECAST 2024-2032

The North America kombucha market growth evaluation includes the assessment of the United States and Canada. Kombucha is one of the fastest-growing fermented beverages in the United States, attributed to its health benefits regarding gut & health, elevated energy, and immunity-boosting properties. Also, the country has the presence of prominent brands like Brew Dr. Kombucha, RISE Kombucha, Good Vibes Juice Co, etc. Further, the increasing awareness about fermented drinks with natural ingredients and the growing acceptance of probiotics have contributed to the success of healthy hydration trends in the US. 

Additionally, the surging sales of ‘on-the-go’ and ‘ready-to-drink’ beverages, backed by convenience factors and organic claims, have augmented the demand for probiotic drinks, including kombucha. Kombucha drinks contain live probiotics loaded with amino acids, polyphenols, and healthy enzymes, making them ideal products to be placed in drug stores, pharmacies, and health stores. 

Furthermore, North America is expected to witness a steady demand for organic kombucha due to its high consumption to reduce heart disease risks and weight loss management. In addition, it contains organic acids like gluconic, acetic, citric, oxalic, malonic, and pyruvic, alongside amino acids, vitamins, and sugars.

The North America kombucha market scope includes distribution channel and product type. The distribution channel segment includes online retailing, health stores, supermarkets & hypermarkets, and other distribution channels. 

Supermarkets & hypermarkets play a substantial role in the distribution of food & beverage products and act as the key bridge between suppliers and consumers. All kombucha varieties and flavors are placed on the same shelf. As a result, they offer convenience for consumers to select and buy specific kombucha flavors as per their taste and preference. Also, the bulk buying trend is on the rise due to increased disposable incomes and changing lifestyles. Product sales through supermarkets represent the transaction-building strategy of the seller since it results in more impulse purchases. Besides, the health benefits of consumers attract new consumers. 

Furthermore, the other distribution channels include convenience stores and traditional retail stores. Conventionally, convenience stores sell products that can be consumed immediately. Sales through convenience stores are prominent in developing countries. Also, sellers offer optimal prices and services to sustain the high market rivalry. Many key companies are targeting convenience stores as a mass segment for kombucha distribution. This is because such stores offer simpler shopping processes as compared to hypermarkets & supermarkets and are well-connected to the particular household needs of the consumers. 

Some of the leading market players in the North America kombucha market are GO Kombucha, GT’s Living Foods, Bucha Brew, Health-Ade LLC, etc.

GT’s Living Foods offers adaptogenic tea, water kefir, raw coconut yogurt, probiotic shots, raw kombucha, etc. It offers its kombucha products under the SYNERGY raw kombucha brand in over 30 flavors. The company s headquartered in Beverly Hills, California, the United States.