GLOBAL MALE GROOMING PRODUCT MARKET FORECAST 2017-2026

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GLOBAL MALE GROOMING PRODUCT MARKET FORECAST 2017-2026

The global male grooming product market is anticipated to grow from $ 47582 million in 2016 to $61567 million by 2026, at a CAGR of 2.61% between 2016 and 2026. The increase in purchasing power across the globe has led to a rise in the discretionary expenditure of people. People are now spending regularly on products which are in the premium category. The following factors primarily drive the male grooming market:

GLOBAL MALE GROOMING PRODUCT MARKET FORECAST 2017-2026

Global Male Grooming Product Market Segmentation (Supermarkets/ Hypermarkets, Chemist and Health and Beauty Specialist Retailers, Internet Retailing, Other Retailers) by Geography

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The global male grooming product market is anticipated to grow from $ 47582 million in 2016 to $61567 million by 2026, at a CAGR of 2.61% between 2016 and 2026. The increase in purchasing power across the globe has led to a rise in the discretionary expenditure of people. People are now spending regularly on products which are in the premium category. The following factors primarily drive the male grooming market:

  • Product launches and aggressive marketing by top brands
  • Growth in emerging markets
  • Change in gender stereotypes
  • Growing demand for styling and grooming products
  • Awareness of grooming among men

Male Grooming Product Market

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The important drivers increasing the growth in the global male grooming product market include growth in emerging markets and change in gender stereotypes. With the rise in purchasing power of the middle class, the discretionary expenditure is also increasing in the emerging nations. People are inclining towards better grooming services and products and are becoming more confident about embracing their individuality. The millennials are less confined to traditional gender roles and conventional norms. As the world is getting more competitive, men are feeling the pressure to perform well in all spheres including personal grooming.

The Distribution channel of male grooming product market is flourishing. Sales of male grooming products in supermarkets have been relatively flat over the past couple years, but that’s likely to change as manufacturers start rolling out new lines of specialized, wellness-focused balms, gels, lotions and more such products. With chemists/pharmacies providing an important role in community health support, the channel held the largest value share. Chemists/pharmacies will continue to play an essential role in offering consumers healthcare solutions. The internet’s capacity to provide information, facilitate two‐way communication with customers, collect market research data, promote goods and services and ultimately support online ordering of merchandise, provides the retailers with an extremely rich and flexible new channel. Departmental stores is another important channel for male grooming products.

The threat from the non-electric grooming products segment as well as from counterfeit products are the major factors hindering the male grooming market. The manual non-electric grooming segment is usually preferred over electric alternatives. Innovations in razors and blades are driving the non-electric grooming market. As it is a low-cost alternative to electrical products, the segment will continue to dominate the market over the forecast period. Counterfeit products are copies of real products and are manufactured to take advantage of the superior value and established name of the genuine products.

The global male grooming product market is segmented on the basis of distribution channel which is further sub-segmented into:-

  • Supermarkets/ Hypermarkets
  • Chemist and Health and Beauty Specialist Retailers
  • Internet Retailing
  • Other retailers

This report covers the present market conditions and the growth prospects of the global male grooming product market for 2017-2026 and considered the revenue generated through the sales of male grooming through distribution channel so as to calculate the market size by considering 2016 as the base year.

Geographically, the global male grooming product market has been segmented on the basis of four major regions, which include:

The male grooming product market in Europe is expected to hold the largest share by 2026 on account of the high per capita income in Western Europe. Spain, France, Italy and the UK scored the highest in terms of market growth for this region. Men’s grooming remained an underdeveloped category in France, with a significant number of French men not using any men’s grooming products at all, with some believing them to be inherently feminine. Mass products continued to dominate men’s grooming in Germany, but only because of the price sensitivity of many German men. On the other hand, the Asia-Pacific market is anticipated to the fastest-growing region for the male grooming market. Vendors are now targeting emerging nations such as India and China as potential markets. The expanding male consumer base and improvement in economic conditions are the key reasons that are fueling the growth of the male grooming products in these countries. China has attracted a huge number of vendors and is considered as a cost-effective manufacturing hub because of the availability of low labor and minimum raw material costs.

The major market players in the global male grooming product market are:

  • GILLETTE
  • PROCTER AND GAMBLE
  • BEIERSDORF AG
  • L’OREAL GROUP
  • UNILEVER

Company Profiles covers analysis of important players.

Gillette markets a variety of razors under the brand names ProGlide, Fusion, MACH3, and BODY Razors. Unilever offers skin care products, hair care products, deodorants, and oral care products. It provides products under global brands like Dove, Rexona, Axe, Lux, and Sunsilk.

Key Findings of the Global Male grooming market:

  • Europe holds the largest market share
  • Internet retailing is anticipated to grow significantly
  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • EUROPE HOLDS THE LARGEST MARKET SHARE
      • INTERNET RETAILING IS ANTICIPATED TO GROW SIGNIFICANTLY
  1. MARKET DETERMINANTS
    • MARKET DRIVERS
      • PRODUCT LAUNCHES AND AGGRESSIVE MARKETING BY TOP BRANDS
      • GROWTH IN EMERGING MARKETS
      • CHANGE IN GENDER STEREOTYPES
      • GROWING DEMAND FOR STYLING AND GROOMING PRODUCTS
      • AWARENESS OF GROOMING AMONG MEN
    • MARKET RESTRAINTS
      • THREAT FROM THE NON-ELECTRIC GROOMING PRODUCTS SEGMENT
      • THREAT FROM COUNTERFEIT PRODUCTS
    • MARKET OPPORTUNITIES
      • PRODUCT INNOVATION
    • MARKET CHALLENGES
      • HETEROGENEOUS GROOMING HABITS
      • CURRENCY AND FOREIGN EXCHANGE INSTABILITY
      • STRINGENT PRODUCT REGULATIONS
  1. MARKET SEGMENTATION
    • MARKET BY DISTRIBUTION CHANNEL
      • SUPERMARKETS/ HYPERMARKETS
      • CHEMIST AND HEALTH AND BEAUTY SPECIALIST RETAILERS
      • INTERNET RETAILING
      • OTHER RETAILERS
  1. KEY ANALYTICS
    • PORTER’S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF BUYERS
      • BARGAINING POWER OF SUPPLIERS
      • THREAT OF RIVALRY
    • MARKET TRENDS
      • GROWTH OF E-COMMERCE
      • METROSEXUAL AND UBERSEXUAL MEN
      • PRODUCT INNOVATIONS
      • RISE IN DEMAND FOR PREMIUM PRODUCTS
      • BRAND LOYALTY AMONG MALE CONSUMERS
    • OPPORTUNITY MATRIX
  2. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
        • UNITED STATES MARKET BY PRODUCTS
        • MARKET SHARE ANALYSIS
      • CANADA
        • CANADA MARKET BY PRODUCTS
        • MARKET SHARE ANALYSIS
      • EUROPE
        • FRANCE
          • FRANCE MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • GERMANY
          • GERMANY MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • ITALY
          • ITALY MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • SPAIN
          • SPAIN MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • SWEDEN
          • SWEDEN MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • UNITED KINGDOM
          • UNITED KINGDOM MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • REST OF EUROPE
      • ASIA PACIFIC
        • CHINA
          • CHINA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • INDIA
          • INDIA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • JAPAN
          • JAPAN MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • SOUTH KOREA
          • SOUTH KOREA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • TAIWAN
          • TAIWAN MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • AUSTRALIA
          • AUSTRALIA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • REST OF APAC
      • REST OF THE WORLD
        • LATIN AMERICA
          • LATIN AMERICA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • MIDDLE EAST AND AFRICA
          • MIDDLE EAST AND AFRICA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
  1. COMPANY PROFILE
    • MARKET SHARE ANALYSIS
    • STRATEGIC ALLIANCES
    • RECENT MERGERS & ACQUISITIONS
    • COMPANY PROFILES
      • AVON
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • BEIERSDORF AG
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • COTY INC.
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • GILLETTE
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
      • KAO CORPORATION
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • LVMH MOET HENNESSY LOUIS VUITTON SA
        • COMPANY OVERVIEW
        • PRODUCTS & SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • L’OCCITANE INTERNATIONAL S.A.
        • COMPANY OVERVIEW
        • PRODUCTS & SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • L’OREAL GROUP
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • MARY KAY
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • PANASONIC
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • STRATEGIC INITIATIVES
      • PROCTER AND GAMBLE
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • REVLON
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • SALLY BEAUTY HOLDINGS, INC.
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • SHISEIDO
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • THE ESTÉE LAUDER COMPANIES INC.
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES
      • UNILEVER
        • COMPANY OVERVIEW
        • PRODUCTS AND SERVICES
        • SWOT ANALYSIS
        • STRATEGIC INITIATIVES

 

LIST OF TABLES

TABLE # 1     GLOBAL MALE GROOMING PRODUCT MARKET BY GEOGRAPHY 2017-2026 ($ MILLION)

TABLE # 2     GLOBAL MALE GROOMING MARKET, BY DISTRIBUTION CHANNEL 2017-2026 ($ MILLION)

TABLE # 3     GLOBAL MALE GROOMING MARKET, BY GEOGRAPHY 2017-2026 ($ MILLION)

TABLE # 4     NORTH AMERICA MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

TABLE # 5     NORTH AMERICA MALE GROOMING MARKET, BY DISTRIBUTION CHANNEL 2017-2026 ($ MILLION)

TABLE # 6     UNITED STATES MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 7     CANADA MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 8     EUROPE MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

TABLE # 9     EUROPE MALE GROOMING MARKET, BY DISTRIBUTION CHANNEL 2017-2026 ($ MILLION)

TABLE # 10   FRANCE MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 11   GERMANY MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 12   ITALY MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 13   SPAIN MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 14   SWEDEN MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 15   UNITED KINGDOM MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 16   ASIA PACIFIC MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

TABLE # 17   ASIA PACIFIC MALE GROOMING MARKET, BY DISTRIBUTION CHANNEL 2017-2026 ($ MILLION)

TABLE # 18   CHINA MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 19   INDIA MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 20   JAPAN MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 21   SOUTH KOREA MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 22   TAIWAN MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 23   AUSTRALIA MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 24   REST OF WORLD MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

TABLE # 25   REST OF WORLD MALE GROOMING MARKET, BY DISTRIBUTION CHANNEL 2017-2026 ($ MILLION)

TABLE # 26   LATIN AMERICA MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 27   MIDDLE EAST AND AFRICA MALE GROOMING PRODUCT MARKET BY PRODUCTS 2017-2026 ($ MILLION)

TABLE # 28   SOME OF THE MAJOR BRANDS IN COSMETICS AND MAKEUP MARKET

 

FIGURE LIST

FIGURE # 1  GLOBAL MALE GROOMING PRODUCT MARKET BY GEOGRAPHY 2017-2026 ($ MILLION)

FIGURE # 2  GLOBAL MALE GROOMING MARKET, BY DISTRIBUTION CHANNEL 2017-2026 ($ MILLION)

FIGURE # 3  GLOBAL MALE GROOMING PRODUCT MARKET IN SUPERMARKETS/ HYPERMARKETS 2017-2026 ($ MILLION)

FIGURE # 4  GLOBAL MALE GROOMING PRODUCT MARKET IN CHEMIST AND HEALTH AND BEAUTY SPECIALIST RETAILERS 2017-2026 ($ MILLION)

FIGURE # 5  GLOBAL MALE GROOMING PRODUCT MARKET IN INTERNET RETAILING 2017-2026 ($ MILLION)

FIGURE # 6  GLOBAL MALE GROOMING PRODUCT MARKET IN OTHER RETAILERS 2017-2026 ($ MILLION)

FIGURE # 7  GLOBAL MALE GROOMING MARKET, BY GEOGRAPHY 2017-2026 ($ MILLION)

FIGURE # 8  NORTH AMERICA MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 9  UNITED STATES MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 10            UNITED STATES MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 11            CANADA MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 12            CANADA MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 13            EUROPE MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 14            FRANCE MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 15            FRANCE MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 16            GERMANY MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 17            GERMANY MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 18            ITALY MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 19            ITALY MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 20            SPAIN MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 21            SPAIN MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 22            SWEDEN MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 23            SWEDEN MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 24            UNITED KINGDOM MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 25            UNITED KINGDOM MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 26            REST OF EUROPE MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 27            ASIA PACIFIC MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 28            CHINA MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 29            CHINA MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 30            INDIA MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 31            INDIA MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 32            JAPAN MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 33            JAPAN MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 34            SOUTH KOREA MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 35            SOUTH KOREA MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 36            TAIWAN MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 37            TAIWAN MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 38            AUSTRALIA MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 39            AUSTRALIA MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 40            REST OF APAC MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 41            REST OF WORLD MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 42            LATIN AMERICA MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 43            LATIN AMERICA MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 44            MIDDLE EAST AND AFRICA MALE GROOMING PRODUCT MARKET 2017-2026 ($ MILLION)

FIGURE # 45            MIDDLE EAST AND AFRICA MARKET SHARE ANALYSIS 2015 & 2016 (%)

FIGURE # 46            MARKET SHARE FOR COSMETICS/MAKEUP PRODUCTS

  1. MARKET SEGMENTATION
    • MARKET BY DISTRIBUTION CHANNEL
      • SUPERMARKETS/ HYPERMARKETS
      • CHEMIST AND HEALTH AND BEAUTY SPECIALIST RETAILERS
      • INTERNET RETAILING
      • OTHER RETAILERS
  1. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
        • UNITED STATES MARKET BY PRODUCTS
        • MARKET SHARE ANALYSIS
      • CANADA
        • CANADA MARKET BY PRODUCTS
        • MARKET SHARE ANALYSIS
      • EUROPE
        • FRANCE
          • FRANCE MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • GERMANY
          • GERMANY MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • ITALY
          • ITALY MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • SPAIN
          • SPAIN MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • SWEDEN
          • SWEDEN MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • UNITED KINGDOM
          • UNITED KINGDOM MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • REST OF EUROPE
      • ASIA PACIFIC
        • CHINA
          • CHINA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • INDIA
          • INDIA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • JAPAN
          • JAPAN MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • SOUTH KOREA
          • SOUTH KOREA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • TAIWAN
          • TAIWAN MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • AUSTRALIA
          • AUSTRALIA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • REST OF APAC
      • REST OF THE WORLD
        • LATIN AMERICA
          • LATIN AMERICA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS
        • MIDDLE EAST AND AFRICA
          • MIDDLE EAST AND AFRICA MARKET BY PRODUCTS
          • MARKET SHARE ANALYSIS

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