GLOBAL MALE GROOMING PRODUCT MARKET FORECAST 2019-2027

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GLOBAL MALE GROOMING PRODUCT MARKET FORECAST 2019-2027

The global male grooming product market is estimated to grow with approximately 5.44% CAGR during the year 2019-2027 and is expected to gain $223,876 million by the year 2027. Consumers have become more conscious regarding the usage of cosmetics and beauty products in their life to look attractive. Youth consumers are increasingly using products such as deodorants, powders, perfumes, and body lotions to increase their attractiveness among their group and circles.

GLOBAL MALE GROOMING PRODUCT MARKET FORECAST 2019-2027

Global Male Grooming Product Market by Product Type (Hair Care Products, Shaving Products, Oral Care Products, Personal Cleanliness Products, Skin Care Products, Electric Male Grooming Products, Other Product Type) by Distribution Channel (Supermarkets/ Hypermarkets, Chemist and Health & Beauty, Specialist Retailers, Internet Retailing, Other Retailers) by Geography.

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The global male grooming product market is estimated to grow with approximately 5.44% CAGR during the year 2019-2027 and is expected to gain $223,876 million by the year 2027. Men personal care products comprises of various types of grooming products such as hair care (shampoo and rinses, hair gel, hair conditioners, hair sprays, hair creams, hair dyes and hair colors), shaving (shaving cream, shaving gel, after-shave lotion and pre-shave lotion), oral care (Dental care tools and mouthwashes & breath fresheners), personal cleanliness (fragrances, soaps, and body powders), skin care (face and neck creams/lotions, body and hand creams/lotions, cleansers, and moisturizers) and other personal care products, which include facial makeup, eye makeup, bathing essentials, and nail care. Majorly, youth consumers use these products to feel good and look attractive. The continuous increase in fashion trends has increased the demand for innovative men personal care products such as beauty products, anti-ageing creams, skin lightening creams, body lotions, perfumes and deodorants, and other daily use personal care products. Change in consumer lifestyle has increased the demand for men personal care products. Consumers have become more conscious regarding the usage of cosmetics and beauty products in their life to look attractive. Youth consumers are increasingly using products such as deodorants, powders, perfumes, and body lotions to increase their attractiveness among their group and circles.

The following factors primarily drive global male grooming product market:

  • Change in gender stereotypes
  • Growth in emerging markets
  • Product launches & aggressive marketing by top brands
  • Corporate lifestyle
  • Increasing awareness of grooming among men
  • Product differentiation
  • Rise in the number of beauty salons, home salons, and spas for men

Male Grooming Product Market

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One of the important drivers is a rise in the corporate lifestyle. Increase in the number of educated consumers and urbanization has given rise to corporate lifestyle, especially in the developing economies such as China and India. This has, as a result, boosted the demand for men personal care products such as antiperspirants & deodorants, facial makeup, and other products among youth.

The male grooming product market is segmented by the distribution channel where they are further classified into supermarkets/ hypermarkets, chemist and health & beauty specialist retailers, internet retailing and other retailers. D Chemist and Health & Beauty Specialist Retailers is the highest contributing segment with 34.33% share. Chemists/pharmacies will continue to play an important role in offering consumers healthcare solutions. The general awareness of the leading health and beauty specialist retailers brands increased in recent years as the channel registered strong growth. With disposable income levels rising and more women working, the need to invest in high-quality consumer health and beauty and personal care products has become more important and more common among male consumers.

The threat from counterfeit products, the rise in raw material cost and probable effect of chemicals are the major factors hindering the Male grooming product market. Counterfeit products can replace the more expensive original products and fill the market with cheap products. The key factor that encourages the production of such counterfeit products is low production costs. It is common to pack these products similarly as the original branded products.

The global male grooming product market segments include product type, distribution channel and region.

Product type is segmented into:

    • Hair Care Products
      • Shampoo & Rinses
      • Hair Gel
      • Hair Conditioner
      • Hair Sprays & Creams
      • Hair Dyes & Colors
    • Shaving Products
      • Shaving Soap
      • Shaving Cream
      • After Shave Lotion
      • Pre Shave Lotion
    • Oral Care Products
      • Dental Care Tools
      • Mouthwashes & Breath Fresheners
    • Personal Cleanliness Products
      • Fragrances
      • Body Powders
      • Soaps
    • Skin Care Products
      • Face And Neck Creams/Lotions
      • Body And Hand Creams
      • Cleansers
      • Moisturizers
    • Electric Male Grooming Products
      • Electric Shavers
      • Electric Trimmers
      • Other Electric Male Grooming Products
    • Other Product Type
      • Facial Makeup
      • Eye Makeup
      • Bathing Essentials
      • Nail Care

Distribution Channel is segmented into:

    • Supermarkets/ Hypermarkets
    • Chemist And Health & Beauty Specialist Retailers
    • Internet Retailing
  • Other Retailers

Geographically, the global Male grooming product market has been segmented on the basis of four major regions, which include:

The Asia Pacific region was the highest contributor to the global market. The countries considered in the Asia Pacific region are China, India, Japan, Australia, South Korea and RoAPAC.

With the markets almost mature in North America and Europe, vendors are now targeting emerging nations such as India and China for potential markets. The expanding male consumer base and improvement in economic conditions are the key reasons fuelling the growth of the male grooming products markets in these countries.

The major market players of the global Male grooming product market are:

  • Beiersdorf AG
  • L’oreal Group
  • Procter & Gamble
  • Unilever
  • Shiseido

Company Profiles covers analysis of important players. These companies are using organic and inorganic strategies for growth. For instance, in June 2018, Unilever completed the acquisition of a 75% stake in Equilibra, the Italian personal care and wellbeing brand.

Key Findings of the global male grooming product market

  • Skin care is the dominant product type in male grooming product market
  • Internet retailing is expected to grow fast among other distribution channels over the forecast period
  • Change in consumer lifestyle
  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP-DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • SKIN CARE IS THE DOMINANT PRODUCT TYPE IN MALE GROOMING PRODUCT MARKET
      • INTERNET RETAILING IS EXPECTED TO GROW FAST AMONG OTHER DISTRIBUTION CHANNELS OVER THE FORECAST PERIOD
      • CHANGE IN CONSUMER LIFESTYLE
  1. MARKET DYNAMICS
    • MARKET DEFINITION & SCOPE
    • MARKET DRIVERS
      • CHANGE IN GENDER STEREOTYPES
      • GROWTH IN EMERGING MARKETS
      • PRODUCT LAUNCHES & AGGRESSIVE MARKETING BY TOP BRANDS
      • CORPORATE LIFESTYLE
      • INCREASING AWARENESS OF GROOMING AMONG MEN
      • PRODUCT DIFFERENTIATION
      • RISE IN THE NUMBER OF BEAUTY SALONS, HOME SALONS AND SPAS FOR MEN
    • MARKET RESTRAINTS
      • THREAT FROM COUNTERFEIT PRODUCTS
      • RISE IN PRICES OF RAW MATERIALS
      • PROBABLE EFFECT OF CHEMICALS
    • MARKET OPPORTUNITIES
      • INCREASING DEMAND FOR NATURAL PRODUCTS
      • INCREASING PENETRATION OF E-COMMERCE
    • MARKET CHALLENGES
      • HETEROGENEOUS GROOMING HABITS
      • CURRENCY AND FOREIGN EXCHANGE INSTABILITY
      • STRINGENT PRODUCT REGULATIONS
  1. MARKET BY PRODUCT TYPE
    • HAIR CARE PRODUCTS
      • SHAMPOO & RINSES
      • HAIR GEL
      • HAIR CONDITIONER
      • HAIR SPRAYS & CREAMS
      • HAIR DYES & COLORS
    • SHAVING PRODUCTS
      • SHAVING SOAP
      • SHAVING CREAM
      • AFTER SHAVE LOTION
      • PRE SHAVE LOTION
    • ORAL CARE PRODUCTS
      • DENTAL CARE TOOLS
      • MOUTHWASHES & BREATH FRESHENERS
    • PERSONAL CLEANLINESS PRODUCTS
      • FRAGRANCES
      • BODY POWDERS
      • SOAPS
    • SKIN CARE PRODUCTS
      • FACE AND NECK CREAMS/LOTIONS
      • BODY AND HAND CREAMS
      • CLEANSERS
      • MOISTURIZERS
    • ELECTRIC MALE GROOMING PRODUCTS
      • ELECTRIC SHAVERS
      • ELECTRIC TRIMMERS
      • OTHER ELECTRIC MALE GROOMING PRODUCTS
    • OTHER PRODUCT TYPE
      • FACIAL MAKEUP
      • EYE MAKEUP
      • BATHING ESSENTIALS
      • NAIL CARE
  1. MARKET BY DISTRIBUTION CHANNEL
    • SUPERMARKETS/ HYPERMARKETS
    • CHEMIST AND HEALTH & BEAUTY SPECIALIST RETAILERS
    • INTERNET RETAILING
    • OTHER RETAILERS
  2. KEY ANALYTICS
    • PORTER’S FIVE FORCE MODEL
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTE
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • THREAT OF COMPETITIVE RIVALRY
    • OPPORTUNITY MATRIX
    • VENDOR LANDSCAPE
    • VALUE CHAIN ANALYSIS
      • RAW MATERIAL SUPPLIERS
      • MANUFACTURERS
      • DISTRIBUTORS & RETAILERS
      • END USERS
  1. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • GERMANY
      • UNITED KINGDOM
      • FRANCE
      • SPAIN
      • ITALY
      • RUSSIA
      • ROE (REST OF EUROPE)
    • ASIA PACIFIC
      • INDIA
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC (RoAPAC)
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST AND AFRICA
  1. COMPETITIVE LANDSCAPE
    • MARKET SHARE ANALYSIS
    • COMPANY PROFILE
      • AVON
      • BEIERSDORF AG
      • L’OREAL GROUP
      • PROCTER AND GAMBLE
      • UNILEVER
      • COTY INC.
      • KAO CORPORATION
      • LVMH MOET HENNESSY LOUIS VUITTON
      • L’OCCITANE INTERNATIONAL S.A.
      • MARY KAY
      • PANASONIC
      • REVLON
      • SALLY BEAUTY HOLDINGS, INC.
      • SHISEIDO
      • THE ESTÉE LAUDER COMPANIES INC.

LIST OF TABLES

TABLE 1 GLOBAL MALE GROOMING PRODUCT MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)

TABLE 2 GLOBAL MALE GROOMING PRODUCT MARKET, BY PRODUCT TYPE, 2019-2027 (IN $ MILLION)

TABLE 3 GLOBAL HAIR CARE PRODUCTS MARKET, BY TYPE, 2019-2027 (IN $ MILLION)

TABLE 4 GLOBAL HAIR CARE PRODUCTS MARKET, BY REGION 2019-2027, (IN $ MILLION)

TABLE 5 GLOBAL SHAVING PRODUCTS MARKET, BY TYPE, 2019-2027 (IN $ MILLION)

TABLE 6 GLOBAL SHAVING PRODUCTS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 7 GLOBAL ORAL CARE PRODUCTS MARKET, BY TYPE, 2019-2027 (IN $ MILLION)

TABLE 8 GLOBAL ORAL CARE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 9 GLOBAL PERSONAL CLEANLINESS PRODUCTS MARKET, BY TYPE, 2019-2027 (IN $ MILLION)

TABLE 10 GLOBAL PERSONAL CLEANLINESS PRODUCTS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 11 GLOBAL SKIN CARE PRODUCTS MARKET, BY TYPE, 2019-2027 (IN $ MILLION)

TABLE 12 GLOBAL SKIN CARE PRODUCTS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 13 GLOBAL ELECTRIC MALE GROOMING PRODUCTS MARKET, BY TYPE, 2019-2027 (IN $ MILLION)

TABLE 14 GLOBAL ELECTRIC MALE GROOMING PRODUCTS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 15 GLOBAL OTHER PRODUCT TYPE MARKET, BY TYPE, 2019-2027 (IN $ MILLION)

TABLE 16 GLOBAL OTHER PRODUCT TYPE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 17 GLOBAL MALE GROOMING PRODUCT MARKET, BY DISTRIBUTION CHANNEL, 2019-2027, (IN $ MILLION)

TABLE 18 GLOBAL SUPERMARKETS/ HYPERMARKETS MARKET, BY REGION, 2019-2027, (IN $ MILLION)

TABLE 19 GLOBAL CHEMIST AND HEALTH & BEAUTY SPECIALIST RETAILERS MARKET, BY REGION, 2019-2027, (IN $ MILLION)

TABLE 20 GLOBAL INTERNET RETAILING MARKET, BY REGION, 2019-2027, (IN $ MILLION)

TABLE 21 GLOBAL OTHER RETAILERS MARKET, BY REGION, 2019-2027, (IN $ MILLION)

TABLE 22 OPPORTUNITY MATRIX

TABLE 23 VENDOR LANDSCAPE

TABLE 24 GLOBAL MALE GROOMING PRODUCT MARKET, BY GEOGRAPHY, 2019-2027, (IN $ MILLION)

TABLE 25 NORTH AMERICA MALE GROOMING PRODUCT MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 26 EUROPE MALE GROOMING PRODUCT MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 27 ASIA PACIFIC MALE GROOMING PRODUCT MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 28 REST OF WORLD MALE GROOMING PRODUCT MARKET, BY REGIONS, 2019-2027 (IN $ MILLION)

FIGURE LIST

FIGURE 1 GLOBAL MALE GROOMING PRODUCT MARKET SHARE, BY PRODUCT TYPE 2018 & 2027 (%)

FIGURE 2 SKIN CARE PRODUCT MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 3 INTERNET RETAILING MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 4 GLOBAL HAIR CARE PRODUCTS MARKET, BY SHAMPOOS AND RINSES 2019-2027, (IN $ MILLION)

FIGURE 5 GLOBAL HAIR CARE PRODUCTS MARKET, BY HAIR GEL 2019-2027, (IN $ MILLION)

FIGURE 6 GLOBAL HAIR CARE PRODUCTS MARKET, BY HAIR CONDITIONER 2019-2027, (IN $ MILLION)

FIGURE 7 GLOBAL HAIR CARE PRODUCTS MARKET, BY HAIR SPRAYS & CREAMS 2019-2027, (IN $ MILLION)

FIGURE 8 GLOBAL HAIR CARE PRODUCTS MARKET, BY HAIR DYES & COLORS 2019-2027, (IN $ MILLION)

FIGURE 9 GLOBAL SHAVING PRODUCTS MARKET, BY SHAVING SOAP 2019-2027, (IN $ MILLION)

FIGURE 10 GLOBAL SHAVING PRODUCTS MARKET, BY SHAVING CREAM 2019-2027, (IN $ MILLION)

FIGURE 11 GLOBAL SHAVING PRODUCTS MARKET, BY AFTER SHAVE LOTION 2019-2027, (IN $ MILLION)

FIGURE 12 GLOBAL SHAVING PRODUCTS MARKET, BY PRE SHAVE LOTION 2019-2027, (IN $ MILLION)

FIGURE 13 GLOBAL ORAL CARE MARKET, BY DENTAL CARE TOOLS 2019-2027, (IN $ MILLION)

FIGURE 14 GLOBAL ORAL CARE MARKET, BY MOUTHWASHES & BREATH FRESHENERS 2019-2027, (IN $ MILLION)

FIGURE 15 GLOBAL PERSONAL CLEANLINESS PRODUCTS MARKET, BY FRAGRANCES 2019-2027, (IN $ MILLION)

FIGURE 16 GLOBAL PERSONAL CLEANLINESS PRODUCTS MARKET, BY BODY POWDERS 2019-2027, (IN $ MILLION)

FIGURE 17 GLOBAL PERSONAL CLEANLINESS PRODUCTS MARKET, BY SOAPS 2019-2027, (IN $ MILLION)

FIGURE 18 GLOBAL SKIN CARE PRODUCTS MARKET, BY FACE AND NECK CREAMS/LOTIONS 2019-2027, (IN $ MILLION)

FIGURE 19 GLOBAL SKIN CARE PRODUCTS MARKET, BY BODY AND HAND CREAMS 2019-2027, (IN $ MILLION)

FIGURE 20 GLOBAL SKIN CARE PRODUCTS MARKET, BY CLEANSERS 2019-2027, (IN $ MILLION)

FIGURE 21 GLOBAL SKIN CARE PRODUCTS MARKET, BY MOISTURIZERS 2019-2027, (IN $ MILLION)

FIGURE 22 GLOBAL ELECTRIC MALE GROOMING PRODUCTS MARKET, BY ELECTRIC SHAVERS 2019-2027, (IN $ MILLION)

FIGURE 23 GLOBAL ELECTRIC MALE GROOMING PRODUCTS MARKET, BY ELECTRIC TRIMMERS 2019-2027, (IN $ MILLION)

FIGURE 24 GLOBAL ELECTRIC MALE GROOMING PRODUCTS MARKET, BY OTHER ELECTRIC MALE GROOMING PRODUCTS 2019-2027, (IN $ MILLION)

FIGURE 25 GLOBAL OTHER PRODUCT TYPE MARKET, BY FACIAL MAKEUP 2019-2027, (IN $ MILLION)

FIGURE 26 GLOBAL OTHER PRODUCT TYPE MARKET, BY EYE MAKEUP 2019-2027, (IN $ MILLION)

FIGURE 27 GLOBAL OTHER PRODUCT TYPE MARKET, BY BATHING ESSENTIALS 2019-2027, (IN $ MILLION)

FIGURE 28 GLOBAL OTHER PRODUCT TYPE MARKET, BY NAIL CARE 2019-2027, (IN $ MILLION)

FIGURE 29 PORTER’S FIVE FORCE MODEL

FIGURE 30 VALUE CHAIN OF MALE GROOMING PRODUCT

FIGURE 31 GLOBAL MALE GROOMING PRODUCT MARKET, REGIONAL OUTLOOK, 2018 & 2027, (%)

FIGURE 32 UNITED STATES MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 33 CANADA MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION

FIGURE 34 GERMANY MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 35 UNITED KINGDOM MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 36 FRANCE MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 37 SPAIN MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 38 ITALY MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 39 RUSSIA MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 40 ROE MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 41 INDIA MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 42 CHINA MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 43 JAPAN MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 44 SOUTH KOREA MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 45 AUSTRALIA MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 46 REST OF ASIA PACIFIC MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 47 LATIN AMERICA MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 48 MIDDLE EAST AND AFRICA MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 49 MARKET SHARE OF MALE GROOMING PRODUCT MANUFACTURERS (PERCENTAGE OF SALES), 2018

  1. MARKET BY PRODUCT TYPE
    • HAIR CARE PRODUCTS
      • SHAMPOO & RINSES
      • HAIR GEL
      • HAIR CONDITIONER
      • HAIR SPRAYS & CREAMS
      • HAIR DYES & COLORS
    • SHAVING PRODUCTS
      • SHAVING SOAP
      • SHAVING CREAM
      • AFTER SHAVE LOTION
      • PRE SHAVE LOTION
    • ORAL CARE PRODUCTS
      • DENTAL CARE TOOLS
      • MOUTHWASHES & BREATH FRESHENERS
    • PERSONAL CLEANLINESS PRODUCTS
      • FRAGRANCES
      • BODY POWDERS
      • SOAPS
    • SKIN CARE PRODUCTS
      • FACE AND NECK CREAMS/LOTIONS
      • BODY AND HAND CREAMS
      • CLEANSERS
      • MOISTURIZERS
    • ELECTRIC MALE GROOMING PRODUCTS
      • ELECTRIC SHAVERS
      • ELECTRIC TRIMMERS
      • OTHER ELECTRIC MALE GROOMING PRODUCTS
    • OTHER PRODUCT TYPE
      • FACIAL MAKEUP
      • EYE MAKEUP
      • BATHING ESSENTIALS
      • NAIL CARE
  1. MARKET BY DISTRIBUTION CHANNEL
    • SUPERMARKETS/ HYPERMARKETS
    • CHEMIST AND HEALTH & BEAUTY SPECIALIST RETAILERS
    • INTERNET RETAILING
    • OTHER RETAILERS
  2. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • GERMANY
      • UNITED KINGDOM
      • FRANCE
      • SPAIN
      • ITALY
      • RUSSIA
      • ROE (REST OF EUROPE)
    • ASIA PACIFIC
      • INDIA
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC (RoAPAC)
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST AND AFRICA

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