The automotive navigation system is a satellite navigation system design. It uses the Global Positioning System (GPS) to attain the user’s position data and locates them on the road in the system’s map database.today’s vehicle. Global automotive navigation system market is estimated to grow with 9.95% CAGR during the forecasting years of 2019-2027. The base year considered for the study is 2018 and the estimated period is between 2019 and 2027.

GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET FORECAST 2019-2027

Global Automotive Navigation System Market By End-user (oem (original Equipment Manufacturer), Aftermarket) By Vehicle Type (passenger Vehicle, Commercial ) By Components (hardware, Software, Connectivity) By Geography.

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The automotive navigation system is a satellite navigation system design. It uses the Global Positioning System (GPS) to attain the user’s position data and locates them on the road in the system’s map database. GPS is a radio positioning system combining computer mapping techniques depending on the information time as well as the velocity for providing three-dimensional positions to appropriately equip the users anywhere on or near the surface of the earth.

The navigation system is one amongst the major discovery and innovations in the wireless telecommunication industry. It acts as a significant tool for land surveying, cartography (map-making) and positions locating and has become an imperative utility used across the globe, essentially for modern navigation on sea, land, and air. The navigation systems either come installed in the vehicle, or they can be later installed as per the demand.

Global automotive navigation system market is estimated to grow with 9.95% CAGR during the forecasting years of 2019-2027. The base year considered for the study is 2018 and the estimated period is between 2019 and 2027. The following factors drive the growth of this market:

  • Increase in the number of vehicle sales worldwide
  • Increasing demands from the dependent sectors
  • Demand for real-time traffic data

Automotive-Navigation-Market

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The most important driver is the increase in the number of vehicle sales worldwide. The global market for vehicles is booming like never before. The strong and profitable growth of the automotive sector after the economic crisis is likely to continue during 2016. The annual sales in some regions would reach pre-recession levels. The market for automotive sales in the US looks quite optimistic with over 17 million vehicles sold in 2015. Europe, after its six-year sales slump, continued to grow at a weaker pace with a steady economic recovery during the last two years, where the domestic consumption rate went up by 15%. The overall market for the automotive industry, in spite of slow growths in Russia and China, witnessed a subsequent hike post the recession; the production and sales statistics are approaching close to the pre-recession levels in a majority of the countries. This spike in the automotive industry and demand for more functions in the vehicle has resulted in growing automobile production with additional features like the navigation system.

As a whole, the recovering automotive industry is acting as a major driver for the global automotive navigation system market.

The largest, as well as the fastest growing segment by the end-user, is that of the OEM (Original Equipment Manufacturer). Many advantages are obtained while getting a factory installed navigation system like warranty, durability, updates, looks, etc. Among these factors, appearance and visibility are the key factors influencing the factory installed navigation system popularity. These factors can be effectively achieved by OEM’s or built-in navigation systems.

Present day OEM navigation systems offer a larger screen display with high definition resolution and faster processor than portable type. BMW has a 10-inch screen navigation system, employing a 1.3 GHz processor, with a built-in 3D graphics chip that permits fluid browsing and scrolling. Alpine, Denso, Mitsubishi, and Bosch are some of the major OEM navigation devices manufacturers. All the major automakers around the world have collaboration with one or more of these OEM or have their in-house navigation system manufacturing facility.

As of 2015, Harman is the leading provider of OEM navigation systems with a large number of its units being employed in Mercedes SLK, BMW X series, etc. Harman also offers the system with a four-year warranty and an additional two years CPO warranty. Fully integrated car navigation systems were found to improve resale and trade-in value of the vehicle, making them more popular among the affluent customers, who often replace their old vehicles with new ones, once every 3-4 years. OEM devices also have the perks of getting free map updates and driving information, since the built-in unit comes with all the necessary lifetime agreements.

The restraints and challenges of the automotive navigation system market are the presence of substitutes to aftermarket navigation systems, abundant competitors present in the market and the volatile infrastructure in developing countries. The most important restraint is abundant competitors. In 1981, the first ever navigation system in cars was introduced by Toyota called NAVICOM, and for almost a decade Toyota maintained a very tight grip over the market. But with more and more automobile OEMs including their navigation system in vehicles, the competition for these systems increased a lot.

With the United States making a more accurate GPS signal available for civilian use in the year 2000, the market for navigation systems increased at a very large rate. Nowadays, many of the high-end cars come equipped with an entertainment+information system called the infotainment system. The high cost of infotainment systems which include navigation system and other features like audio control, etc. which are installed by the OEMs like Fiat-Chrysler’s Uconnect 8.4, Hyundai’s Blue Link, BMW’s iDrive, Audi’s MMI, Volvo’s Sensus Connect and many have led an upsurge in the aftermarkets for these systems.

As compared to a price of around $1,500-$3,000 charged by these OEMs for the infotainment systems, there are a large number of great products in the market from other world leaders like Pioneer, Kenwood, Alpine, Delphi, Fujitsu, etc. which give the customer a choice of which infotainment system to choose.

The report on global automotive navigation system market includes segmentation on the basis of end-user, vehicle type, and component.

End-User is sub-segmented into:

  • OEM
  • Aftermarket

Vehicle Type is sub-segmented into:

  • Passenger
  • Commercial

Component is sub-segmented into:

  • Hardware
  • Software
  • Connectivity

Geographically, the global automotive navigation system market has been segmented on the basis of four major regions, which includes:

The Asia Pacific is the largest and the fastest growing region for automotive navigation system market. The Asia Pacific is a powerhouse for the automotive industry around the world with a very attractive perspective for the coming years. The region presents the double interest of having large markets with important sales growth potential and important automotive manufacturing hubs to produce for Asia and the world.

The automotive sales in the Asia Pacific region crossed 43.8 million in 2015 and are expected to increase at a very high rate owing to the increasing disposable income. Three major factors drive Asia Pacific market for the in-car navigation system,i.e., the rise in passenger and luxury car market, growing transportation & communication infrastructure and increasing awareness about complex features of the in-car navigation system.

Asia as an emerging economy is expected to offer promising growth for the navigation systems market, as to North America and Europe. The Asia Pacific is expected to register a high growth rate in global in-car navigation system market over the forecast period, due to the presence of major car manufacturers such as Hyundai, Ford, Volkswagen and Toyota ramping up their production bases in the region.

The major market players of the global automotive navigation system market are:

  • Audi
  • BMW
  • Chevrolet
  • Ford
  • Garmin
  • Others

Company profiles cover the analysis of important players. These companies are using organic and inorganic strategies for growth. For instance, in February 2019, Bosch unveiled the vehicle motion and position sensor. Localization is a key enabler of automated driving. In January 2019, Hyundai Motor Group, in collaboration with Swiss deep-tech startup company WayRay AG, unveiled the world’s first holographic Augmented Reality (AR) Navigation System equipped in the Genesis G80 at CES 2019. In January 2019, TomTom (TOM2) announced that it would accelerate the future of driving by collaborating with DENSO on its software platform for autonomous vehicles. In November 2017, Alpine Electronics, Inc. (Alpine) and Konica Minolta, Inc. (Konica Minolta) announced a joint development on the head-up display (HUD) applying the 3D augmented reality (AR) technology for automotive use.

Key findings of the global automotive navigation system market:

  • The Asia Pacific leads the overall market by capturing the largest market share
  • Passenger vehicle leads vehicle type segment
  • Electric vehicle market is expected to grow at highest CAGR
  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP-DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • ASIA PACIFIC IS THE FASTEST GROWING MARKET SHARE
      • PASSENGER VEHICLE LEADS VEHICLE TYPE SEGMENT
      • ELECTRIC VEHICLE MARKET IS EXPECTED TO GROW AT HIGHEST CAGR
  1. MARKET DYNAMICS
    • HISTORY OF AUTOMOTIVE NAVIGATION SYSTEM
    • MARKET SCOPE & DEFINITION
    • MARKET DRIVERS
      • INCREASE IN THE NUMBER OF VEHICLE SALES WORLDWIDE
      • INCREASING DEMANDS FROM THE DEPENDENT SECTORS
      • DEMAND FOR REAL-TIME TRAFFIC DATA
    • MARKET RESTRAINTS
      • PRESENCE OF SUBSTITUTES TO AFTERMARKET NAVIGATION SYSTEMS
      • ABUNDANT COMPETITORS PRESENT IN THE MARKET
    • MARKET OPPORTUNITIES
      • DEVELOPMENTS IN THE AUTONOMOUS VEHICLE TECHNOLOGY
      • LARGE NUMBER OF SATELLITE PROGRAMS INDUCTED BY DEVELOPING COUNTRIES
    • MARKET CHALLENGES
      • VOLATILE INFRASTRUCTURE IN DEVELOPING COUNTRIES
  1. MARKET BY END-USER
    • OEM (ORIGINAL EQUIPMENT MANUFACTURER)
    • AFTERMARKET
  2. MARKET BY VEHICLE TYPE
    • PASSENGER VEHICLE
    • COMMERCIAL
  3. MARKET BY COMPONENTS
    • HARDWARE
    • SOFTWARE
    • CONNECTIVITY
  4. KEY ANALYTICS
    • PORTER’S FIVE FORCE MODEL
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTE
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • THREAT OF COMPETITIVE RIVALRY
    • OPPORTUNITY MATRIX
    • VENDOR LANDSCAPE
  5. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • UNITED KINGDOM
      • FRANCE
      • GERMANY
      • SPAIN
      • ITALY
      • RUSSIA
      • REST OF EUROPE
    • ASIA PACIFIC
      • INDIA
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA
  1. COMPANY PROFILES
    • AUDI
    • BMW
    • CHEVROLET
    • FORD
    • HONDA
    • HYUNDAI
    • NISSAN
    • RENAULT
    • TOYOTA
    • ALPINE
    • BOSCH
    • DENSO
    • HARMAN
    • MITSUBISHI ELECTRIC CORPORATION
    • GARMIN
    • ELEKTROBIT AUTOMOTIVE GMBH
 LIST OF TABLES

TABLE 1:       GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)
TABLE 2:       SUBSTITUTES TO NAVIGATION SYSTEMS AND THEIR FUNCTIONALITIES

TABLE 3:       LIST OF INFOTAINMENT SYSTEMS IN THE MARKETTABLE 4:       LIST OF NAVIGATION SYSTEMS PRESENT IN THE MARKET

TABLE 5:       AUTONOMOUS CARS FORECAST (WITH AT LEAST ONE SELF-DRIVING FEATURE)

TABLE 6:       GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY END-USER, 2019-2027, (IN $ MILLION)

TABLE 7:       GLOBAL OEM AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 8:       GLOBAL AFTERMARKET AUTOMOTIVE NAVIGATIONS SYSTEM MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 9:       GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY VEHICLE TYPE, 2019-2027, (IN $ MILLION)

TABLE 10:     GLOBAL PASSENGER VEHICLE AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 11:     GLOBAL COMMERCIAL VEHICLE AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 12:     GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY COMPONENTS, 2019-2027 (IN $ MILLION)

TABLE 13:     GLOBAL HARDWARE AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 14:     GLOBAL SOFTWARE AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 15:     GLOBAL CONNECTIVITY AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 16:     OPPORTUNITY MATRIX

TABLE 17:     VENDOR LANDSCAPE

TABLE 18:     GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY GEOGRAPHY, 2019-2027, (IN $ MILLION)

TABLE 19:     NORTH AMERICA AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 20:     EUROPE AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 21:     ASIA PACIFIC AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 22:     REST OF WORLD AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY REGION, 2019-2027 (IN $ MILLION)

LIST OF FIGURES

FIGURE 1:     GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY END USER, 2019-2027 (IN MILLION)FIGURE 2:     ASIA PACIFIC AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 3:     GPS SATELLITE LAUNCH TRENDS, BY COUNTRY

FIGURE 4:     GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY OEM, 2019-2027 (IN $ MILLION)

FIGURE 5:     GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY AFTERMARKET, 2019-2027 (IN $ MILLION)

FIGURE 6:     GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY PASSENGER VEHICLE, 2019-2027 (IN $ MILLION)

FIGURE 7:     GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY COMMERCIAL VEHICLE, 2019-2027 (IN $ MILLION)

FIGURE 8:     GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY HARDWARE, 2019-2027 (IN $ MILLION)

FIGURE 9:     GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY SOFTWARE, 2019-2027 (IN $ MILLION)

FIGURE 10:  GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, BY CONNECTIVITY, 2019-2027 (IN $ MILLION)

FIGURE 11:  PORTER’S FIVE FORCE ANALYSIS

FIGURE 12:  GLOBAL AUTOMOTIVE NAVIGATION SYSTEM MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 13:  UNITED STATES AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 14:  CANADA AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 15:  UNITED KINGDOM AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 16:  FRANCE AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 17:  GERMANY AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 18:  SPAIN AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 19:  ITALY AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 20:  RUSSIA AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 21:  REST OF EUROPE AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 22:  INDIA AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 23:  CHINA AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 24:  JAPAN AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 25:  SOUTH KOREA AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 26:  AUSTRALIA AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 27:  REST OF ASIA PACIFIC AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 28:  LATIN AMERICA AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

FIGURE 29:  MIDDLE EAST & AFRICA AUTOMOTIVE NAVIGATION SYSTEM MARKET, 2019-2027 (IN $ MILLION)

  1. MARKET BY END-USER
    • OEM (ORIGINAL EQUIPMENT MANUFACTURER)
    • AFTERMARKET
  2. MARKET BY VEHICLE TYPE
    • PASSENGER VEHICLE
    • COMMERCIAL
  3. MARKET BY COMPONENTS
    • HARDWARE
    • SOFTWARE
    • CONNECTIVITY
  4. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • UNITED KINGDOM
      • FRANCE
      • GERMANY
      • SPAIN
      • ITALY
      • RUSSIA
      • REST OF EUROPE
    • ASIA PACIFIC
      • INDIA
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA

 

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