GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET FORECAST 2019-2027

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GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET FORECAST 2019-2027

Automotive head-up display market refers to the market of the transparent display technology that allows the vehicle drivers not to change their vision frame by showing data in the driver’s vision vicinity. A head-up display system consists of a projector unit, combiner, video generator and display panel. The information may be displayed on to a windshield, transparent screen or combiner. The global automotive head up display market was valued at $952.53 million in 2018 & is estimated to generate net revenue of approximately $5540.20 million by 2027, growing at a CAGR of 21.74%.

GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET FORECAST 2019-2027

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Automotive head-up display market refers to the market of the transparent display technology that allows the vehicle drivers not to change their vision frame by showing data in the driver’s vision vicinity. A head-up display system consists of a projector unit, combiner, video generator and display panel. The information may be displayed on to a windshield, transparent screen or combiner. The global automotive head up display market was valued at $952.53 million in 2018 & is estimated to generate net revenue of approximately $5540.20 million by 2027, growing at a CAGR of 21.74%. The base year considered for the study is 2018 and the estimated period is between 2019 and 2027. The major drivers for the Automotive HUD market are:

  • Booming automotive industry
  • Increased demand for Connected Vehicles
  • Growing concerns & awareness about passenger & vehicle safety
  • Increasing per capita Income across geographies
  • The emergence of electric & semi-autonomous vehicles

The head-up displays in the automotive sector are considered as a promising technology to ensure passenger and vehicle safety since they provide access to information safely without distracting the attention of the driver. There are instances of many accidents caused due to the driver’s distraction, which has provided a major impetus to the demand for head-up display systems. For instance, according to the United States Department of Transportation, in 2015, XX people lost their lives while XX people got injured in the U.S. due to absentminded driving. This trend continued in 2016 as according to the Governors Highway Safety Association, XX% of the total fatalities were recorded due to the driver’ distraction.

In 2018, Windshield head-up display market led the HUD type segment in terms of revenue in the global automotive head-up display market, with around 60% market share and total estimated revenue of $XX million. The windshield head-up display market is driven by increasing adoption of these systems owing to the benefits offered by these HUD systems which ensure driver safety. The windshield HUD systems provide better visibility than combiner HUD systems, along with providing navigation assistance, night vision, detection of critical road events, augmented reality, predictive traffic notification, etc. in the driver’s line of vision which minimizes the risk of distraction.

Moreover, combiner head up display is expected to grow with the highest CAGR of XX% over the forecast period. Many OEM automotive manufacturers such as BMW (Germany), Mazda (Japan), Toyota (Japan), Volvo (Sweden), Audi AG (Germany), etc. have shown interest in combiner head up display and already offer these systems in their vehicles owing to the benefits offered by these systems such as navigation assistance, batter/fuel information, cell phone connectivity and notifications etc. This has become a standard of technological advancement in the automobile industry.

Furthermore, various OEM automotive manufacturers are also launching new cars in the market equipped with these HUD systems. For instance, Toyota (Japan) have introduced Camry in 2018 equipped with 10-inch combiner HUD that is the biggest combiner HUD till date.

With the increased adoption of Automotive Head-Up Display (HUD), newer challenges have been introduced into the market. The high cost of automotive HUD systems is the key challenge. Due to the high cost of automotive head-up display systems, consumers opt for the alternative system which is available at lower costs. This is expected to hinder the demand and adoption of Automotive HUDs. For instance, Germany based Continental HUDs with mirrors cost about $XX. Moreover, strict regulations imposed by government organizations on HUD devices, space constraint in the automotive cockpit, & adverse impact of weather conditions on HUD devices, are other major issues creating hurdles in the market growth. Furthermore, substantial increase in the alternatives such as in-vehicle infotainment, telematics & smartphone-based in-dash navigation is another major challenge.

The global automotive HUD market is segmented by HUD type, vehicle type, fuel type, and end-users. These segments are further classified as follows:

Market by HUD Type:

  • Windshield Head-Up Display (HUD)
  • Combiner Head-Up Display (HUD)

Market by Vehicle type:

  • Passenger Cars
  • Commercial Vehicles

Market by End-user:

  • Mid-Segment Vehicle
  • Luxury Vehicle
  • Economic Vehicle

Market by Fuel type:

  • Internal Combustion Engine (ICE)
  • Battery Electric Vehicle (BEV)
  • Other fuel type

The report scope is widely characterized on the basis of the type of automotive HUD. The total market revenue is calculated on the basis of net sales of automotive head-up display systems in passenger and commercial cars and does not include the revenues generated from the maintenance services.

On the basis of geography, the global automotive HUD market has been segmented into four major regions:

  • North America: the United States & Canada
  • Europe: the United Kingdom, Germany, France, Spain, & Rest of Europe
  • Asia Pacific: China, Japan, India, Australia & Rest of Asia Pacific
  • Rest of World: Latin America, Middle East & Africa

Geographically, North America leads the global automotive head-up display market by capturing the largest market share in terms of revenue, i.e., about XX% and estimated revenue of approximately $XX million in 2018. The market in the region is primarily driven by high disposable per capita income, the presence of a pool of companies offering automotive head-up display system as a standard in vehicles and the positive government stance on autonomous cars.

According to Inkwood Research, as of 2017, over 35 car models in the U.S. were offered by different manufacturers including General Motors (U.S.), Toyota (Japan), Tesla (U.S.) and others. According to OECD, in 2015, the per capita disposable income in the US and Canada was $XX and $XX respectively. Such high disposable income created a lucrative customer base for vehicles equipped with HUDs.

Moreover, Asia Pacific automotive HUD system market is anticipated to grow with the highest CAGR of XX% during the forecast period and is anticipated to reach $XX million by 2027. The Asia Pacific is expected to be the most lucrative region for the automotive head-up display market as the region is a global leader in terms of production and export of vehicles. The automobile sector is one of the core contributors to the Asian economy. Thus, with an increasing demand for vehicles equipped with advanced electronic systems, the market for automotive head-up display is expected to grow substantially over the forecast period. China, Japan, India, and South Korea in total accounted for approximately XX% of the passenger car and commercial vehicles production in 2016, as per the International Organization of Motor Vehicle Manufacturers (OICA).

Global automotive head-up display market has been segmented on the basis of HUD type, vehicle type, fuel type, and end-user. Market by HUD type comprises of HUD systems used in automobiles. Two types of HUD are available in the market for automobiles: i.e., windshield head-up display (HUD) and combiner head-up display (HUD). Market by vehicle type comprises an automotive head-up display for passenger cars and commercial vehicles. Market by fuel type comprises of HUD systems used in automobiles that run on various types of fuel. The various types of fuel in automobiles include internal combustion engine (ICE), battery electric vehicle (BEV) and hybrid electric vehicles (HEV). Market by the end-user comprises of the market of head-up display devices that are deployed in the mid-segment vehicle, luxury vehicle, and economical vehicle.

The market has a number of players, and some of the major players involved in the global automotive head-up display market are:

  • Nippon Seiki Co. Ltd.
  • Continental AG
  • Denso Corporation
  • Visteon Corporation
  • Robert Bosch GmbH
  • Other companies

Market share analysis, key company analysis, key corporate strategies along with company profiles of the key companies are discussed in detail. Most of the companies look for strategies such as merger & acquisition, partnership, contracts, agreements, or new product launch to gain a competitive edge over each other. For instance, in February 2018, BAE Systems was selected by Lockheed Martin to modernize head-up displays (HUD) on F-16 aircraft for the United Arab Emirates (UAE) Armed Forces.

In January 2018, Panasonic Corporation developed its latest head-up display systems to meet vehicle advancements. Similarly, in January 2017, Harman International signed a collaboration agreement with WayRay, a Swiss-based pioneer in Holographic AR displays, to develop a wide view angle full windshield heads-up display proof of concept for the automotive market.

Key findings of the global automotive head-up display (HUD) market:

  • North America accounts for the largest market share of the overall automotive head-up display (HUD) market.
  • Continuously increasing per capita income across geographies is promising a wide adoption of the automotive head-up.
  • Asia Pacific automotive head-up display system market is expected to grow with the highest CAGR of XX% over the forecast.
  • The advent of electric and semi-autonomous cars in the automotive industry is expected to offer lucrative growth opportunities to the global automotive head-up-display market.
  • Battery electric vehicle head-up display system market is expected to grow at the highest CAGR of XX% over the forecast period.
  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP-DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • NORTH AMERICA DOMINATED THE OVERALL MARKET
      • ASIA PACIFIC-FASTEST EVOLVING REGIONAL MARKET
      • MID-SEGMENT VEHICLE LEAD THE MARKET BY END-USER
      • PASSENGER CARS DOMINATES THE MARKET BY VEHICLE TYPE
      • BATTERY ELECTRIC VEHICLE SEGMENT TO GROW AT THE HIGHEST CAGR
  1. MARKET DYNAMICS
    • TIMELINE OF AUTOMOTIVE HEAD-UP DISPLAY
    • PARENT MARKET ANALYSIS: HEAD UP DISPLAY MARKET
    • MARKET SCOPE & DEFINITION
    • MARKET DRIVERS
      • BOOMING AUTOMOTIVE INDUSTRY
      • INCREASED DEMAND FOR CONNECTED VEHICLES
      • GROWING CONCERNS & AWARENESS ABOUT PASSENGER & VEHICLE SAFETY
    • MARKET RESTRAINTS
      • STRICT REGULATIONS IMPOSED BY GOVERNMENT ORGANIZATIONS ON HUD DEVICES
      • SPACE CONSTRAINT IN AUTOMOTIVE COCKPIT
    • MARKET OPPORTUNITIES
      • INCREASING PER CAPITA INCOME ACROSS GEOGRAPHIES
      • PROMISING INVESTMENTS IN DEFENSE SECTOR ACROSS THE WORLD
      • EMERGENCE OF ELECTRIC & SEMI-AUTONOMOUS VEHICLES
    • MARKET CHALLENGES
      • HIGH COST OF ADVANCED HEAD-UP DISPLAY SYSTEMS
      • WEATHER CONDITIONS CAN ADVERSELY AFFECT HUD DEVICES
      • SUBSTANTIAL INCREASE IN THE ALTERNATIVES
  1. MARKET BY HUD TYPE
    • WINDSHIELD HEAD-UP DISPLAY (HUD)
    • COMBINER HEAD-UP DISPLAY (HUD)
  2. MARKET BY VEHICLE TYPE
    • PASSENGER CARS
    • COMMERCIAL VEHICLES
  3. MARKET BY FUEL TYPE
    • INTERNAL COMBUSTION ENGINE (ICE)
    • BATTERY ELECTRIC VEHICLE (BEV)
    • OTHER FUEL TYPE
  4. MARKET BY END USER
    • MID-SEGMENT VEHICLE
    • LUXURY VEHICLE
    • ECONOMIC VEHICLE
  5. KEY ANALYTICS
    • PORTER’S FIVE FORCE MODEL
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTE
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • THREAT OF COMPETITIVE RIVALRY
    • KEY BUYING CRITERIA
      • PRICE
      • TYPES OF HEAD-UP DISPLAY
      • WORKING EFFICIENCY & USER INTERFACE
      • FEATURES
    • OPPORTUNITY MATRIX
    • VENDOR LANDSCAPE
    • VALUE CHAIN ANALYSIS
      • RAW MATERIAL SUPPLIERS
      • MANUFACTURERS
      • DISTRIBUTORS
      • END-USER
    • INVESTMENT ANALYSIS
      • BY REGION
      • BY VEHICLE TYPE
      • BY END USER
  1. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • SPAIN
      • REST OF EUROPE
    • ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA
  1. COMPETITIVE LANDSCAPE
    • MARKET SHARE ANALYSIS
    • KEY COMPANY ANALYSIS
    • CORPORATE STRATEGIES
      • PRODUCT LAUNCH
      • PARTNERSHIP & COLLABORATION
    • COMPANY PROFILES
      • BAE SYSTEMS INC.
      • CONTINENTAL AG
      • DENSO CORPORATION
      • GARMIN INTERNATIONAL INC.
      • HARMAN INTERNATIONAL INCORPORATED
      • LG DISPLAY CO. LTD.
      • MICROVISION INC.
      • NIPPON SEIKI CO. LTD.
      • PANASONIC CORPORATION
      • PIONEER CORPORATION
      • ROBERT BOSCH GMBH
      • TEXAS INSTRUMENTS INC.
      • VISTEON CORPORATION
      • YAZAKI CORPORATION
 LIST OF TABLES

TABLE 1: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)

TABLE 2: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY HUD TYPE, 2019-2027, (IN $ MILLION)

TABLE 3: GLOBAL WINDSHIELD HEAD-UP DISPLAY (HUD) MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 4: GLOBAL COMBINER HEAD-UP DISPLAY (HUD) MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 5: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY VEHICLE TYPE, 2019-2027 (IN $ MILLION)

TABLE 6: GLOBAL PASSENGER CARS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 7: GLOBAL COMMERCIAL VEHICLES MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 8: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY FUEL TYPE, 2019-2027 (IN $ MILLION)

TABLE 9: GLOBAL INTERNAL COMBUSTION ENGINE (ICE) MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 10: GLOBAL BATTERY ELECTRIC VEHICLE (BEV) MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 11: GLOBAL OTHER FUEL TYPE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 12: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY END-USER 2019-2027 (IN $ MILLION)

TABLE 13: GLOBAL MID-SEGMENT VEHICLE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 14: GLOBAL LUXURY VEHICLE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 15: GLOBAL ECONOMIC VEHICLE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 16: OPPORTUNITY MATRIX

TABLE 17: VENDOR LANDSCAPE

TABLE 18: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)

TABLE 19: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 20: EUROPE AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 21: ASIA PACIFIC AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 22: REST OF WORLD AUTOMOTIVE HEAD UP DISPLAY MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 23: LIST OF PRODUCT LAUNCHES

TABLE 24: LIST OF PARTNERSHIP & COLLABORATION

LIST OF FIGURES

FIGURE 1: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY HUD TYPE, 2019-2027 (IN $ MILLION)

FIGURE 2: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 3: ASIA PACIFIC AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 4: TIMELINE OF AUTOMOTIVE HEAD-UP DISPLAY

FIGURE 5: MOTOR VEHICLE PRODUCTION IN KEY GEOGRAPHIES, 2015 & 2016 (IN THOUSANDS UNITS)

FIGURE 6: WORLDWIDE PRODUCTION OF PASSENGER CARS & COMMERCIAL VEHICLES, 2012-2017 (IN MILLION UNITS)

FIGURE 7: KEY COUNTRIES WITH MOST NUMBER OF ROAD TRAFFIC DEATHS

FIGURE 8: GNI PER CAPITA INCOME IN $PPP IN KEY COUNTRIES, 2015-2016

FIGURE 9: ELECTRIC VEHICLE SALES IN UNITED STATES, 2015-2026

FIGURE 10: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY WINDSHIELD HEAD-UP DISPLAY (HUD), 2019-2027 (IN $ MILLION)

FIGURE 11: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COMBINER HEAD-UP DISPLAY (HUD), 2019-2027 (IN $ MILLION)

FIGURE 12: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY PASSENGER CARS, 2019-2027 (IN $ MILLION)

FIGURE 13: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COMMERCIAL VEHICLES, 2019-2027 (IN $ MILLION)

FIGURE 14: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY INTERNAL COMBUSTION ENGINE (ICE), 2019-2027 (IN $ MILLION)

FIGURE 15: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY BATTERY ELECTRIC VEHICLE (BEV), 2019-2027 (IN $ MILLION)

FIGURE 16: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY OTHER FUEL TYPE, 2019-2027 (IN $ MILLION)

FIGURE 17: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY MID-SEGMENT VEHICLE, 2019-2027 (IN $ MILLION)

FIGURE 18: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY LUXURY VEHICLE, 2019-2027 (IN $ MILLION)

FIGURE 19: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, BY ECONOMIC VEHICLE, 2019-2027 (IN $ MILLION)

FIGURE 20: PORTER’S FIVE FORCE MODEL OF AUTOMOTIVE HEAD UP DISPLAY MARKET

FIGURE 21: KEY BUYING IMPACT ANALYSIS

FIGURE 22: VALUE CHAIN ANALYSIS

FIGURE 23: INVESTMENT ANALYSIS OF AUTOMOTIVE HEAD UP DISPLAY MARKET, BY REGION, IN 2018

FIGURE 24: INVESTMENT ANALYSIS OF AUTOMOTIVE HEAD UP DISPLAY MARKET, BY VEHICLE TYPE, IN 2018

FIGURE 25: INVESTMENT ANALYSIS OF AUTOMOTIVE HEAD UP DISPLAY MARKET, BY END-USER, IN 2017

FIGURE 26: GLOBAL AUTOMOTIVE HEAD UP DISPLAY MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 27: UNITED STATES AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 28: CANADA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 29: UNITED KINGDOM AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 30: GERMANY AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 31: FRANCE AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 32: SPAIN AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 33: REST OF EUROPE AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 34: CHINA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 35: JAPAN AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 36: INDIA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 37: AUSTRALIA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 38: REST OF ASIA PACIFIC AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 39: LATIN AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 40: MIDDLE EAST & AFRICA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 41: MARKET SHARE ANALYSIS OF KEY PLAYERS IN 2018 (IN %)

  1. MARKET BY HUD TYPE
    • WINDSHIELD HEAD-UP DISPLAY (HUD)
    • COMBINER HEAD-UP DISPLAY (HUD)
  2. MARKET BY VEHICLE TYPE
    • PASSENGER CARS
    • COMMERCIAL VEHICLES
  3. MARKET BY FUEL TYPE
    • INTERNAL COMBUSTION ENGINE (ICE)
    • BATTERY ELECTRIC VEHICLE (BEV)
    • OTHER FUEL TYPE
  4. MARKET BY END USER
    • MID-SEGMENT VEHICLE
    • LUXURY VEHICLE
    • ECONOMIC VEHICLE
  5. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • SPAIN
      • REST OF EUROPE
    • ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA

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