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EUROPE KOMBUCHA MARKET FORECAST 2024-2032

SCOPE OF THE REPORT

Europe Kombucha Market by Product Type (Original/regular, Flavored(Citrus,(Apple, Coconut, and Mango), Herbs and Spices, Flower, Berries, Other Flavors)) Market by Distribution Channel (Supermarkets & Hypermarkets, Health Stores, Online Retailing, Other Distribution Channels) by Geography


MARKET OVERVIEW

The Europe kombucha market is expected to record a CAGR of 15.17% during the forecast period, 2024-2032, and is set to garner a revenue of $xx million by 2032.

The kombucha market growth in Europe is attributed to the growing prioritization of personal well-being and health. This has translated into specific purchase patterns. For instance, consumers monitor what they eat, scrutinize the ingredients, are attentive toward nutrition labels, and adhere to a more balanced diet. 

With regard to the beverage industry, mindful consumption has led to consumers limiting their alcohol intake and minimizing their sugar consumption alongside favoring natural ingredients over artificial ones. This is redefining the soft drinks landscape, supplemented by the availability of innovative drinks that address consumer needs. As a result, the kombucha market is gaining traction in Europe.

Europe Kombucha Market

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The Europe kombucha market growth analysis includes the evaluation of Belgium, the United Kingdom, Poland, Italy, Spain, France, Germany, and Rest of Europe. In the United Kingdom, consumers are inclined to kombucha drinks for their health-promoting and good taste attributes. Accordingly, global players are launching flavored kombucha to expand their businesses. For instance, Lo Bros’, a US soft drink company, introduced a new watermelon-flavored kombucha in May 2019. In Poland, kombucha producers are introducing kombucha variants to cater to local consumer demands. This is attributed to kombucha’s health benefits. For instance, Brothers & Sisters, a Polish company, launched kombucha in variants of kefir, lemongrass, ginger, and classic sencha. 

Furthermore, Germany is one of the largest kombucha markets in Europe after the United Kingdom. The market prospects are attributed to the studies conducted to evaluate kombucha’s benefits in treating diseases like diabetes and digestive disorders. Such factors drive market growth in these countries.

The Europe kombucha market segmentation includes product type and distribution channel. The product type segment includes flavored and original/regular. The flavored segment includes citrus, berries, herbs and spices, apple, coconut, mango, flower, and other flavors. 

Kombucha originated in China as an ancient recipe for traditional tea. The raw and organic form of kombucha has been prescribed as a general cure-all for health issues and to enhance liver function. According to the US Department of Agriculture, a kombucha bottle is labeled organic when it meets the standards required for organic food and has at least 95% organic ingredients. Organic ingredients in kombucha, like sugar and tea, come from farms that do not use synthetic fertilizers, pesticides, or genetically engineered foods. 

Different fruits like mango, coconut, and apple are used in kombucha tea preparation to enhance its taste. Also, the general consensus that fruit-punch drinks are six times healthier than other drinks propels their market prospects. Furthermore, berry-flavored kombucha is prepared using berry puree. The shifting lifestyles and the resultant health issues like high blood sugar, cholesterol, and obesity are driving the demand for berry-flavored kombucha. 

Some of the eminent firms operating in the Europe kombucha market include GO Kombucha, Brew Dr Kombucha, Bucha Brew, etc.

NessAlla Kombucha was created by two certified herbalists. In the course of time, the company established its own kombucha brewery in Madison and currently presents a selection of 12 kombucha variants, all of which are garnering positive recognition and consumer acceptance. The company has introduced new flavors and team members to foster innovation and enhance product development.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2024-2032
Base Year2023
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Million)
Segments Analyzed
Product Type and Distribution Channel
Countries AnalyzedBelgium, the United Kingdom, Poland, Italy, Spain, France, Germany, and Rest of Europe
Companies AnalyzedBucha Brew, Brew Dr. Kombucha, GT’s Living Foods, Health-Ade LLC, Humm Kombucha LLC, Kosmic Kombucha, PepsiCo Inc, GO Kombucha, Live Soda LLC, The Hain Celestial Group Inc, NessAlla Kombucha, Wonder Drink Kombucha, Remedy Drinks, København Kombucha, Real Kombucha

TABLE OF CONTENTS

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. MARKET OVERVIEW
    3. SCOPE OF STUDY
    4. CRISIS SCENARIO ANALYSIS
    5. MAJOR MARKET FINDINGS
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. INCREASING DISPOSABLE INCOME AND CHANGING LIFESTYLE OF INDIVIDUALS 
      2. HIGH DEMAND FOR FORTIFIED FOOD & BEVERAGE PRODUCTS 
      3. EASY MANUFACTURING PROCESS 
      4. HEALTH BENEFITS OF KOMBUCHA 
    2. KEY RESTRAINTS
      1. HIGHLY REGULATED FOOD & BEVERAGE MARKET 
      2. BEVERAGE RECALLS DUE TO HIGH ALCOHOL CONTENT 
      3. DIFFICULTY IN MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA 
      4. SIDE EFFECTS OF KOMBUCHA 
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
      1. INTRODUCTION OF SHELF-STABLE KOMBUCHA
      2. YOUNGER WOMEN ARE THE MAJOR CONSUMERS OF KOMBUCHA 
    2. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    3. GROWTH PROSPECT MAPPING
    4. MARKET CONCENTRATION ANALYSIS
    5. VALUE CHAIN ANALYSIS
      1. RESEARCH & DEVELOPMENT
      2. MANUFACTURERS
      3. DISTRIBUTORS
      4. RETAILERS & DISTRIBUTION CHANNELS
    6. KEY BUYING CRITERIA
      1. COST
      2. LABELLING
      3. FLAVOR
  5. MARKET BY PRODUCT TYPE
    1. ORIGINAL/REGULAR
    2. FLAVORED 
      1. CITRUS
      2. APPLE, COCONUT, AND MANGO
      3. HERBS AND SPICES
      4. FLOWER
      5. BERRIES
      6. OTHER FLAVORS
  6. MARKET BY DISTRIBUTION CHANNEL
    1. SUPERMARKETS & HYPERMARKETS
    2. HEALTH STORES
    3. ONLINE RETAILING
    4. OTHER DISTRIBUTION CHANNELS
  7. GEOGRAPHICAL ANALYSIS
    1. EUROPE
      1. MARKET SIZE & ESTIMATES
      2. EUROPE KOMBUCHA MARKET DRIVERS
      3. EUROPE KOMBUCHA MARKET CHALLENGES
      4. KEY PLAYERS IN EUROPE KOMBUCHA MARKET 
      5. COUNTRY ANALYSIS
        1. UNITED KINGDOM
          1. UNITED KINGDOM KOMBUCHA MARKET SIZE & OPPORTUNITIES
        2. GERMANY
          1. GERMANY KOMBUCHA MARKET SIZE & OPPORTUNITIES
        3. FRANCE
          1. FRANCE KOMBUCHA MARKET SIZE & OPPORTUNITIES
        4. ITALY
          1. ITALY KOMBUCHA MARKET SIZE & OPPORTUNITIES
        5. SPAIN
          1. SPAIN KOMBUCHA MARKET SIZE & OPPORTUNITIES
        6. BELGIUM
          1. BELGIUM KOMBUCHA MARKET SIZE & OPPORTUNITIES
        7. POLAND
          1. POLAND KOMBUCHA MARKET SIZE & OPPORTUNITIES
        8. REST OF EUROPE
          1. REST OF EUROPE KOMBUCHA MARKET SIZE & OPPORTUNITIES
  8. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. MERGERS & ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS & AGREEMENTS
      4. BUSINESS EXPANSIONS & DIVESTITURES
    2. COMPANY PROFILES
      1. BUCHA BREW
        1. COMPANY OVERVIEW
        2. PRODUCTS 
      2. HEALTH-ADE LLC
        1. COMPANY OVERVIEW
        2. PRODUCTS 
        3. STRENGTHS & CHALLENGES
      3. GT’S LIVING FOODS
        1. COMPANY OVERVIEW
        2. PRODUCTS 
        3. STRENGTHS & CHALLENGES
      4. PEPSICO INC
        1. COMPANY OVERVIEW
        2. PRODUCTS 
        3. STRENGTHS & CHALLENGES
      5. GO KOMBUCHA
        1. COMPANY OVERVIEW
        2. PRODUCTS 
        3. STRENGTHS & CHALLENGES
      6. BREW DR KOMBUCHA
        1. COMPANY OVERVIEW
        2. PRODUCTS 
        3. STRENGTHS & CHALLENGES
      7. HUMM KOMBUCHA LLC
        1. COMPANY OVERVIEW
        2. PRODUCTS 
        3. STRENGTHS & CHALLENGES
      8. KOSMIC KOMBUCHA
        1. COMPANY OVERVIEW
        2. PRODUCTS
      9. LIVE SODA LLC
        1. COMPANY OVERVIEW
        2. PRODUCTS 
      10. THE HAIN CELESTIAL GROUP INC
        1. COMPANY OVERVIEW
        2. PRODUCTS 
        3. STRENGTHS & CHALLENGES
      11. NESSALLA KOMBUCHA
        1. COMPANY OVERVIEW
        2. PRODUCTS 
      12. WONDER DRINK KOMBUCHA
        1. COMPANY OVERVIEW
        2. PRODUCTS 
      13. REMEDY DRINKS
        1. COMPANY OVERVIEW
        2. PRODUCTS 
      14. KØBENHAVN KOMBUCHA REAL KOMBUCHA
        1. COMPANY OVERVIEW
        2. PRODUCTS 
      15. REAL KOMBUCHA
        1. COMPANY OVERVIEW
        2. PRODUCTS

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT – KOMBUCHA

TABLE 2: EUROPE KOMBUCHA MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: EUROPE KOMBUCHA MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 4: EUROPE KOMBUCHA MARKET, BY FLAVORED, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 5: EUROPE KOMBUCHA MARKET, BY FLAVORED, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 6: EUROPE KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 7: EUROPE KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 8: EUROPE KOMBUCHA MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: EUROPE KOMBUCHA MARKET, BY COUNTRY, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 10: KEY PLAYERS IN EUROPE KOMBUCHA MARKET

TABLE 11: LIST OF MERGERS & ACQUISITIONS

TABLE 12: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 13: LIST OF PARTNERSHIPS & AGREEMENTS

TABLE 14: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: GROWTH PROSPECT MAPPING

FIGURE 4: MARKET CONCENTRATION ANALYSIS

FIGURE 5: VALUE CHAIN ANALYSIS

FIGURE 6: KEY BUYING CRITERIA

FIGURE 7: EUROPE KOMBUCHA MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2023

FIGURE 8: EUROPE KOMBUCHA MARKET, BY ORIGINAL/REGULAR, 2024-2032 (IN $ MILLION)

FIGURE 9: EUROPE KOMBUCHA MARKET, BY FLAVORED, 2024-2032 (IN $ MILLION)

FIGURE 10: EUROPE KOMBUCHA MARKET, GROWTH POTENTIAL, BY FLAVORED, IN 2023

FIGURE 11: EUROPE KOMBUCHA MARKET, BY CITRUS, 2024-2032 (IN $ MILLION)

FIGURE 12: EUROPE KOMBUCHA MARKET, BY APPLE, COCONUT, AND MANGO, 2024-2032 (IN $ MILLION)

FIGURE 13: EUROPE KOMBUCHA MARKET, BY HERBS AND SPICES, 2024-2032 (IN $ MILLION)

FIGURE 14: EUROPE KOMBUCHA MARKET, BY FLOWER, 2024-2032 (IN $ MILLION)

FIGURE 15: EUROPE KOMBUCHA MARKET, BY BERRIES, 2024-2032 (IN $ MILLION)

FIGURE 16: EUROPE KOMBUCHA MARKET, BY OTHER FLAVORS, 2024-2032 (IN $ MILLION)

FIGURE 17: EUROPE KOMBUCHA MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2023

FIGURE 18: EUROPE KOMBUCHA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2024-2032 (IN $ MILLION)

FIGURE 19: EUROPE KOMBUCHA MARKET, BY HEALTH STORES, 2024-2032 (IN $ MILLION)

FIGURE 20: EUROPE KOMBUCHA MARKET, BY ONLINE RETAILING, 2024-2032 (IN $ MILLION)

FIGURE 21: EUROPE KOMBUCHA MARKET, BY OTHER DISTRIBUTION CHANNELS, 2024-2032 (IN $ MILLION)

FIGURE 22: EUROPE KOMBUCHA MARKET, COUNTRY OUTLOOK, 2023 & 2032 (IN %)

FIGURE 23: UNITED KINGDOM KOMBUCHA MARKET, 2024-2032 (IN $ MILLION)

FIGURE 24: GERMANY KOMBUCHA MARKET, 2024-2032 (IN $ MILLION)

FIGURE 25: FRANCE KOMBUCHA MARKET, 2024-2032 (IN $ MILLION)

FIGURE 26: ITALY KOMBUCHA MARKET, 2024-2032 (IN $ MILLION)

FIGURE 27: SPAIN KOMBUCHA MARKET, 2024-2032 (IN $ MILLION)

FIGURE 28: BELGIUM KOMBUCHA MARKET, 2024-2032 (IN $ MILLION)

FIGURE 29: POLAND KOMBUCHA MARKET, 2024-2032 (IN $ MILLION)

FIGURE 30: REST OF EUROPE KOMBUCHA MARKET, 2024-2032 (IN $ MILLION)

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