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GLOBAL ENERGY DRINKS MARKET FORECAST 2019-2027

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GLOBAL ENERGY DRINKS MARKET FORECAST 2019-2027

According to Inkwood Research, the energy drinks market is estimated to grow with a CAGR of 7.08% during the forecast period, and will reach the revenue of $96.61 billion by 2027. The base year considered for the market study is 2018, and the forecasted period is between 2019 & 2027. Energy drinks are mainly used to get an instant boost of energy and improve alertness. The main ingredients that are involved in the above purpose are caffeine and sugar. Generally, an energy drink pack has around 80 milligrams of caffeine, which is similar to that in a cup of coffee. The target consumers are athletes, students, gamers, and working professionals who require an extra energy kick due to continuous hectic schedule.

GLOBAL ENERGY DRINKS MARKET FORECAST 2019-2027

Global Energy Drinks Market by Type (Alcoholic Energy Drinks, Non-Alcoholic Energy Drinks) by Consumer Type (Kids, Adults, Teenagers) by Distribution Channel (On Trade Distribution Channel, Off-trade and Direct Selling Distribution Channel) by Geography

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According to Inkwood Research, the energy drinks market is estimated to grow with a CAGR of 7.08% during the forecast period, and will reach the revenue of $96.61 billion by 2027. The base year considered for the market study is 2018, and the forecasted period is between 2019 & 2027.

Energy drinks are mainly used to get an instant boost of energy and improve alertness. The main ingredients that are involved in the above purpose are caffeine and sugar. Generally, an energy drink pack has around 80 milligrams of caffeine, which is similar to that in a cup of coffee. The target consumers are athletes, students, gamers, and working professionals who require an extra energy kick due to continuous hectic schedule. Along with caffeine and sugar, the energy drinks may also contain taurine, guarana seed, b-vitamins, ginseng, carnitine, creatine, and other elements.

The global energy drinks market is driven by:

  • Rising demand for energy-boosting products due to changing lifestyle
  • Growth of sports as a profession

Energy Drinks Market

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The rising demand for energy-boosting products due to changing lifestyle, is considered as a prime driver for the growth of the global market. It has been observed over the past few years that the demand for energy drinks and related products, has escalated at an alarming rate. This is attributed to benefits that these drinks offer, such as increased performance, attention, weight loss, stamina, and others. An energy drink contains equal amounts or more caffeine than a cup of coffee, and can support attentiveness and alertness during hectic work hours.

Non-alcoholic energy drinks are the leading materials in terms of revenue in the global energy drinks market with around 54.05% market share in 2018.  Over the past few years, non-alcoholic energy drinks market has been transformed from being a niche product to one of the most rapidly growing categories in the global energy drinks market. These drinks consist of a significant amount of caffeine, sugar, and other energy ingredients. The rise in popularity among teenagers, along with an increase in health consciousness, are anticipated to foster the growth of the non-alcoholic energy drinks with less sugar during the forecast period.

On the other hand, the global market growth is hindered by the availability of substitute products. Energy drinks offer the working population and consumers, the much-needed boost during their work hours. However, such beverages contain caffeine and other harmful additives. Hence, the availability of alternative beverages such as tea, green tea, ginger root tea, coffee, fresh juice, and others limits the growth of the energy drinks market.

Report scope of the global energy drinks market covers segmentation analysis of type, consumer type, and distribution channel.

Market by Type:

  • Alcoholic
  • Non-alcoholic

Market by Consumer type:

  • Kids
  • Adults
  • Teenagers

Market by Distribution channel:

  • On-trade
  • Off-trade & direct selling

On the basis of geography, the global energy drinks market has been segmented into four major regions:

Geographically, North America is the largest market with a market share of 33.15% in terms of revenue in 2018. The market growth in this region is driven by the rising demands of young adults and athletes. Furthermore, energy drinks enhance performance and stamina of athletes, thereby influencing the demand for energy drinks. Therefore, all these factors are expected to foster the market growth in this region.

The market has a number of players, and some of the major key players involved in the global energy drinks market are:

  • Red Bull
  • Monster Beverage Corp
  • Pepsico, Inc.
  • Dr Pepper Snapple Group, Inc.
  • National Beverage Corp.

These companies have undertaken strategic initiatives for their growth in the market. For example, in June 2018, Monster Energy partnered with Coca-Cola India to launch its products in Indian Market.

Key findings of the global energy drinks market:

  • Non-alcoholic is the majorly used type of energy drink
  • Adults are the largest consumer type
  • On-trade is the fastest-growing distribution channel in the energy drinks market
  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP-DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • NON-ALCOHOLIC IS THE MAJORLY USED TYPE OF ENERGY DRINKS
      • ADULTS ARE THE LARGEST CONSUMER TYPE
      • ON-TRADE IS THE FASTEST-GROWING DISTRIBUTION CHANNEL IN THE ENERGY DRINKS MARKET
  1. MARKET DYNAMICS
    • MARKET DEFINITION & SCOPE
    • MARKET DRIVERS
      • RISING DEMAND FOR ENERGY BOOSTING PRODUCTS DUE TO CHANGING LIFESTYLE
      • GROWTH OF SPORTS AS A PROFESSION
    • MARKET RESTRAINTS
      • AVAILABILITY OF SUBSTITUTES IN THE MARKET
      • ADVERSE EFFECTS ON HEALTH DUE TO ENERGY DRINKS
    • MARKET OPPORTUNITIES
      • INCREASING CONSUMPTION OF ENERGY DRINKS AMONG TEENAGERS AND ADULTS
    • MARKET CHALLENGES
      • RULES & REGULATIONS FOR CAFFEINE CONTENT IN ENERGY DRINKS
  1. MARKET BY TYPE
    • ALCOHOLIC ENERGY DRINKS
    • NON-ALCOHOLIC ENERGY DRINKS
  2. MARKET BY CONSUMER TYPE
    • KIDS
    • ADULTS
    • TEENAGERS
  3. MARKET BY DISTRIBUTION CHANNEL
    • ON-TRADE DISTRIBUTION CHANNEL
    • OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL
  4. KEY ANALYTICS
    • PORTER’S FIVE FORCE MODEL
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTE
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
    • OPPORTUNITY MATRIX
    • PESTEL ANALYSIS
    • VALUE CHAIN ANALYSIS
    • VENDOR LANDSCAPE
  5. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • ITALY
      • SPAIN
      • RUSSIA
      • REST OF EUROPE
    • ASIA PACIFIC
      • INDIA
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST AND AFRICA
  1. COMPETITIVE LANDSCAPE
    • COMPANY PROFILES
      • RED BULL
      • MONSTER BEVERAGE CORP
      • PEPSICO, INC.
      • DR PEPPER SNAPPLE GROUP, INC.
      • NATIONAL BEVERAGE CORP.
      • SUNTORY HOLDINGS LIMITED
      • THE COCA-COLA COMPANY
      • AMWAY
      • ARIZONA BEVERAGE CO.
      • XYIENCE ENERGY
      • ROCKSTAR, INC.

LIST OF TABLES

TABLE 1: GLOBAL ENERGY DRINKS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ BILLION)

TABLE 2: GLOBAL ENERGY DRINKS MARKET, BY TYPE, 2019-2027 (IN $ BILLION)

TABLE 3: GLOBAL ALCOHOLIC ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)

TABLE 4: GLOBAL NON-ALCOHOLIC ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)

TABLE 5: GLOBAL ENERGY DRINKS MARKET, BY CONSUMER TYPE, 2019-2027 (IN $ BILLION)

TABLE 6: GLOBAL KIDS ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)

TABLE 7: GLOBAL ADULT ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)

TABLE 8: GLOBAL TEENAGER ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)

TABLE 9: GLOBAL ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

TABLE 10: GLOBAL ON-TRADE DISTRIBUTION CHANNEL MARKET, BY REGION, 2019-2027 (IN $ BILLION)

TABLE 11: GLOBAL OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL MARKET, BY REGION, 2019-2027 (IN $ BILLION)

TABLE 12: OPPORTUNITY MATRIX

TABLE 13: VENDOR LANDSCAPE

TABLE 14: GLOBAL ENERGY DRINKS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ BILLION)

TABLE 15: NORTH AMERICA ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)

TABLE 16: EUROPE ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)

TABLE 17: ASIA PACIFIC ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)

TABLE 18: REST OF WORLD ENERGY DRINKS MARKET, BY REGIONS, 2019-2027 (IN $ BILLION)

LIST OF FIGURES

FIGURE 1: GLOBAL ENERGY DRINKS MARKET SHARE, BY CONSUMER TYPE, 2018 & 2027 (%)

FIGURE 2: GLOBAL NON-ALCOHOLIC ENERGY DRINKS MARKET, 2019 – 2027 (IN $ BILLION)

FIGURE 3: GLOBAL ADULTS’ ENERGY DRINKS MARKET, 2019 – 2027 (IN $ BILLION)

FIGURE 4: GLOBAL ON-TRADE MARKET, 2019 – 2027 (IN $ BILLION)

FIGURE 5: GLOBAL ENERGY DRINKS MARKET, BY ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)

FIGURE 6: GLOBAL ENERGY DRINKS MARKET, BY NON-ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)

FIGURE 7: GLOBAL ENERGY DRINKS MARKET, BY KIDS, 2019-2027 (IN $ BILLION)

FIGURE 8: GLOBAL ENERGY DRINKS MARKET, BY ADULTS, 2019-2027 (IN $ BILLION)

FIGURE 9: GLOBAL ENERGY DRINKS MARKET, BY TEENAGERS, 2019-2027 (IN $ BILLION)

FIGURE 10: GLOBAL ENERGY DRINKS MARKET, BY ON-TRADE DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

FIGURE 11: GLOBAL ENERGY DRINKS MARKET, BY OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

FIGURE 12: PORTER’S FIVE FORCE MODEL

FIGURE 13: VALUE CHAIN FOR ENERGY DRINKS

FIGURE 14: GLOBAL ENERGY DRINKS MARKET, REGIONAL OUTLOOK, 2018 & 2027 (%)

FIGURE 15: UNITED STATES ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 16: CANADA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION

FIGURE 17: UNITED KINGDOM ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 18: GERMANY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION

FIGURE 19: FRANCE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 20: ITALY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 21: SPAIN ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 22: RUSSIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 23: REST OF EUROPE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 24: INDIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 25: CHINA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 26: JAPAN ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 27: SOUTH KOREA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 28: AUSTRALIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 29: REST OF ASIA PACIFIC ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 30: LATIN AMERICA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 31: MIDDLE EAST AND AFRICA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

  1. MARKET BY TYPE
    • ALCOHOLIC ENERGY DRINKS
    • NON-ALCOHOLIC ENERGY DRINKS
  2. MARKET BY CONSUMER TYPE
    • KIDS
    • ADULTS
    • TEENAGERS
  3. MARKET BY DISTRIBUTION CHANNEL
    • ON-TRADE DISTRIBUTION CHANNEL
    • OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL
  4. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • ITALY
      • SPAIN
      • RUSSIA
      • REST OF EUROPE
    • ASIA PACIFIC
      • INDIA
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST AND AFRICA

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