ASIA PACIFIC ENERGY DRINKS MARKET FORECAST 2019-2027

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ASIA PACIFIC ENERGY DRINKS MARKET FORECAST 2019-2027

The Asia Pacific energy drinks market is expected to grow at a fast pace, recording a CAGR of 8.11% during the forecast period. The increasing sports, and adventurous activities, rising demands for convenience beverage, and aggressive marketing, are the primary factors driving the market growth. There is an increasing trend of workaholic culture in the Asia Pacific region, which results in the high sales of energy drinks among working professionals and youngsters. The numbers of bars and cafes in the region have gone up, prompting the growth of the market in the region. At the same time, the number of gyms and sports club visitors and their shifting preferences have increased the popularity of energy drinks in the market.

ASIA PACIFIC ENERGY DRINKS MARKET FORECAST 2019-2027

Asia Pacific Energy Drinks Market by Type (Alcoholic Energy Drinks, Non-Alcoholic Energy Drinks) by Consumer Type (Kids, Adults, Teenagers) by Distribution Channel (On Trade Distribution Channel, Off-trade and Direct Selling Distribution Channel) by Geography

The Asia Pacific energy drinks market is expected to grow at a fast pace, recording a CAGR of 8.11% during the forecast period. The increasing sports, and adventurous activities, rising demands for convenience beverage, and aggressive marketing, are the primary factors driving the market growth.

There is an increasing trend of workaholic culture in the Asia Pacific region, which results in the high sales of energy drinks among working professionals and youngsters. The numbers of bars and cafes in the region have gone up, prompting the growth of the market in the region. At the same time, the number of gyms and sports club visitors and their shifting preferences have increased the popularity of energy drinks in the market.

The Asia Pacific energy drinks market is assessed on the basis of the regional markets such as, China, India, South Korea, Japan, and Australia, and the Rest of Asia Pacific. The increasing health consciousness, the introduction of multiple brands, and the rising popularity are the factors influencing the markets across these regions. However, the cut-throat competition between the manufacturers and trademark disputes have disrupted the market growth in regions like China. For instance, Red Bull experienced a decline in its performance as a result of the trademark dispute. At the same time, it gives ample opportunities for other players to expand their base and businesses in the market.

The competitive environment in the market has boosted the growth of established companies, and have paved the way for new entrants. PepsiCo Inc. is a global manufacturer of beverages, food, and snacks. The company’s portfolio ranges from chips to energy drinks. The company distributes products to drug stores, convenience stores, grocery stores, e-commerce retailers, etc., and is headquartered in Purchase, New York, the United States.

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  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP-DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • NON-ALCOHOLIC IS THE MAJORLY USED TYPE OF ENERGY DRINKS
      • ADULTS ARE THE LARGEST CONSUMER TYPE
      • ON-TRADE IS THE FASTEST GROWING DISTRIBUTION CHANNEL IN ENERGY DRINKS MARKET
  1. MARKET DYNAMICS
    • MARKET DEFINITION & SCOPE
    • MARKET DRIVERS
      • RISING DEMAND FOR ENERGY BOOSTING PRODUCTS DUE TO CHANGING LIFESTYLE
      • GROWTH OF SPORTS AS A PROFESSION
    • MARKET RESTRAINTS
      • AVAILABILITY OF SUBSTITUTES IN THE MARKET
      • ADVERSE EFFECTS ON HEALTH DUE TO ENERGY DRINKS
    • MARKET OPPORTUNITIES
      • INCREASING CONSUMPTION OF ENERGY DRINKS AMONG TEENAGERS AND ADULTS
    • MARKET CHALLENGES
      • RULES & REGULATIONS FOR CAFFEINE CONTENT IN ENERGY DRINKS
  1. MARKET BY TYPE
    • ALCOHOLIC ENERGY DRINKS
    • NON-ALCOHOLIC ENERGY DRINKS
  2. MARKET BY CONSUMER TYPE
    • KIDS
    • ADULTS
    • TEENAGERS
  3. MARKET BY DISTRIBUTION CHANNEL
    • ON-TRADE DISTRIBUTION CHANNEL
    • OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL
  4. KEY ANALYTICS
    • PORTER’S FIVE FORCE MODEL
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTE
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
    • OPPORTUNITY MATRIX
    • PESTEL ANALYSIS
    • VALUE CHAIN ANALYSIS
    • VENDOR LANDSCAPE
  5. GEOGRAPHICAL ANALYSIS
    • ASIA PACIFIC
      • INDIA
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
  1. COMPETITIVE LANDSCAPE
    • COMPANY PROFILES
      • RED BULL
      • MONSTER BEVERAGE CORP
      • PEPSICO, INC.
      • DR PEPPER SNAPPLE GROUP, INC
      • NATIONAL BEVERAGE CORP.
      • SUNTORY HOLDINGS LIMITED
      • THE COCA-COLA COMPANY
      • AMWAY
      • ARIZONA BEVERAGE CO.
      • XYIENCE ENERGY
      • ROCKSTAR, INC.

 TABLE LIST

TABLE 1: ASIA PACIFIC ENERGY DRINKS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ BILLION)

TABLE 2: ASIA PACIFIC ENERGY DRINKS MARKET, BY TYPE, 2019-2027 (IN $ BILLION)

TABLE 3: ASIA PACIFIC ENERGY DRINKS MARKET, BY CONSUMER TYPE, 2019-2027 (IN $ BILLION)

TABLE 4: ASIA PACIFIC ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

TABLE 5: OPPORTUNITY MATRIX

TABLE 6: VENDOR LANDSCAPE

TABLE 7: ASIA PACIFIC ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)

FIGURE LIST

FIGURE 1: ASIA PACIFIC ENERGY DRINKS MARKET SHARE, BY CONSUMER TYPE, 2018 & 2027 (%)

FIGURE 2: ASIA PACIFIC NON-ALCOHOLIC ENERGY DRINKS MARKET, 2019 – 2027 (IN $ BILLION)

FIGURE 3: ASIA PACIFIC ADULTS’ ENERGY DRINKS MARKET, 2019 – 2027 (IN $ BILLION)

FIGURE 4: ASIA PACIFIC ON-TRADE MARKET, 2019 – 2027 (IN $ BILLION)

FIGURE 5: ASIA PACIFIC ENERGY DRINKS MARKET, BY ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)

FIGURE 6: ASIA PACIFIC ENERGY DRINKS MARKET, BY NON-ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)

FIGURE 7: ASIA PACIFIC ENERGY DRINKS MARKET, BY KIDS, 2019-2027 (IN $ BILLION)

FIGURE 8: ASIA PACIFIC ENERGY DRINKS MARKET, BY ADULTS, 2019-2027 (IN $ BILLION)

FIGURE 9: ASIA PACIFIC ENERGY DRINKS MARKET, BY TEENAGERS, 2019-2027 (IN $ BILLION)

FIGURE 10:  ASIA PACIFIC ENERGY DRINKS MARKET, BY ON-TRADE DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

FIGURE 11: ASIA PACIFIC ENERGY DRINKS MARKET, BY OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

FIGURE 12: PORTER’S FIVE FORCE MODEL

FIGURE 13: VALUE CHAIN FOR ENERGY DRINKS

FIGURE 14: ASIA PACIFIC ENERGY DRINKS MARKET, COUNTRY OUTLOOK, 2018 & 2027, (%)

FIGURE 15: INDIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 16: CHINA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 17: JAPAN ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 18: SOUTH KOREA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 19: AUSTRALIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 20: REST OF ASIA PACIFIC ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

  1. GEOGRAPHICAL ANALYSIS
    • ASIA PACIFIC
      • INDIA
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
  1. MARKET BY TYPE
    • ALCOHOLIC ENERGY DRINKS
    • NON-ALCOHOLIC ENERGY DRINKS
  2. MARKET BY CONSUMER TYPE
    • KIDS
    • ADULTS
    • TEENAGERS
  3. MARKET BY DISTRIBUTION CHANNEL
    • ON-TRADE DISTRIBUTION CHANNEL
    • OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL

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