Online Marketing to Help Boost the Sales of the Global Beauty and Personal Care Products Market at a Healthy CAGR of 2.81% between 2018-2026
“According to a new market research report published by Inkwood Research, the Global Beauty and Personal Care Products Market is predicted to grow over the forecast period of 2018-2026 by exhibiting a CAGR of 2.81%. The market worth is expected to catapult from $443 million in 2017, and reach $566 million by the end of this projected period.”
“Browse 30 market data Tables and 150 Figures spread over 300 Pages along with an in-depth TOC for the Global Beauty and Personal Care Products Market Forecast 2018-2026.”
The global beauty and personal care products market is expected to experience a considerable upswing over the next few years. For the market analysis, Inkwood Research has segmented the market on the basis of product categories, distribution channels and geographies. In recent years, premium trends like organic and all-natural beauty products have been on the rise in this market. As a result, the market is experiencing a considerable increase in its R&D.
Skincare products are the most popular product category
Beauty and personal care market is includes a host of product categories that can be classified into skincare, hair care, baby care, hair cosmetics, men’s grooming, fragrances, oral care, bath soaps and shampoos, deodorants, sun care, etc. The skin care products are currently a rage in this market. Factors like increasing awareness about skincare rituals, the desire to look young and beautiful and an urge to maintain an even skin tone are driving the product sales in the global market.
International brands are thriving in the luxury segment
Most of the geographies have a fair share of their local brand companies. However, international brands are thriving all over the world, especially in the luxury segment. The primarily sourced high-end cosmetics and skin care products are from suppliers in France, Canada, Italy and the United Kingdom. Together, these four countries supply an estimated 50.0% of industry imports.
Asia Pacific dominates the global scene
Geographically, the global beauty and personal care products market is segmented into Asia-Pacific, Europe, North America, Latin America and the Middle East and Africa. Inkwood Research estimates that presently the Asia-Pacific market contributes the highest revenue share. The elderly population in this region is growing considerably. Also, a large number of women are entering the workplace in emerging economies like India, China, Japan, Korea, Thailand, Australia and New Zealand. This is acting as a major driver for the Apac market growth.
To learn more about this report, request a free sample copy
Online advertising is a game changer
Niche brands are heavily relying on bloggers, vloggers and social media channels like Instagram, Facebook, Snapchat, Youtube, etc. to market their products. For instance, according to Shopify, Instagram’s e-commerce influence yields nearly $65 per order. Also, social media helps in reaching a wider audience. These platforms are proving to be profitable marketing strategies as the gains from this type of marketing are much higher than the investments
Some of the prominent global companies engaged in the beauty and personal care market include L’oreal Group, Avon, Revlon, Unilever, LVMH Moet Hennessy Louis Vuitton SA, Beiersdorf AG, Mary Kay, The Estée Lauder Companies Inc, Procter And Gamble, Kao Corporation, Sally Beauty Holdings Inc and many more.
About Inkwood Research
Inkwood Research specializes in syndicated & customized research reports and consulting services. Market intelligence studies with relevant fact-based research are customized across industry verticals like technology, automotive, chemicals, materials, healthcare, and energy; with an objective comprehension acknowledging the business environments. Our geographical analysis comprises of North & South America, CEE, CIS, Middle East, Europe, Asia, and Africa.